MENTALiTY

MENTALiTY We are a creative advertising and branding agency for movies, series, and worthy causes.

Based in Santa Barbara, CA, outside of the confines of Los Angeles, MENTALiTY brings our partners unique and exceptional brand experiences through our obsessive passion to produce unparalleled creative work. Utilizing our 20 years of experience conceptualizing and creating some of the biggest campaigns in the business, we put our focus into crafting award-winning trailers, advertising campaigns, s

ocial media marketing, and branding for movies, streaming platforms, and worthy causes. We are experts in connecting with the hopes, dreams, and stories of audiences, because we are deeply connected to the hopes, dreams, and stories that drive us. This collective mentality is what moves us to live our story, as we collaborate to tell yours.

03/01/2025

A celebration of inspiration.

The Oscars are live this Sunday, Mar 2 with host Conan O’Brien. Check out our latest spots now and watch on ABC & Hulu.

11/15/2024

Congratulations to all the honorees, nominees and winners at last night's The Clios. A heartfelt thank you to everyone involved in the campaigns for The Wild Robot and The Bear. These wins would not be possible without the creative stewardship of our clients at Universal Pictures and FX Networks and the devoted talent of our extraordinary MENTALiTY team!

11/05/2024

No one knows how you vote. This election, do it for you.

Our latest spot for The Union is live. Defend our democracy and get out to vote tomorrow, November 5th.

11/05/2024

Bad Faith is a “landmark documentary” and a “must see” for all voters.

Our latest spot for Bad Faith Documentary, one of the most important films of the year, is live. Stream the film now and vote tomorrow, November 5th.

11/05/2024

On tomorrow’s agenda: Electing gun safety candidates.

Our latest spot for March For Our Lives & AFT is out now. Pass your test and vote for gun safety candidates tomorrow, November 5th.
Nar: Glenn Steinbaum

10/22/2024

Thank you to the GEMA (the artist fka ‘Promax’) Awards and congratulations to our clients and collaborators on 6 wins!
FX Networks | The Academy | ABC | The Bear |

10/17/2024

Our work on , , and has been shortlisted for 4 Clio Awards, including Theatrical Teaser, Trailer and Television & Streaming Trailer. Congrats to our dedicated team and our incredible partners at Universal Pictures, DreamWorks Animation, & FX Networks!

10/01/2024

“A miracle of a motion picture.” - The Wrap

Congratulations to our collaborators at Universal Pictures & DreamWorks Animation, as well as the creative team over at Inside Job on a Wild-ly successful opening weekend for
. Now playing in theaters and IMAX everywhere. Click the link in our bio to watch our campaign now.

09/23/2024

Something big is coming.

Check out the most anticipated shows from Hulu, FX Networks, & Onyx Collective in our latest Hulu branding trailer. Coming soon to Hulu.

08/14/2024

“When you put blood on the ground to protect something, there’s no going back from it.”

Our trailer for Season 2 of FX Networks’s starring Jeff Bridges and John Lithgow is here. The new season premieres September 12th, stream on Hulu.

08/07/2024

Our latest Worthy Cause Creatvie is inspiring people to see what Variety has named one of the 10 Best Movies of 2024 (So Far).

With less than 100 days until this year’s election, Bad Faith is a must see film. The documentary explores the dangerous rise of Christian Nationalism in The United States, and after an award-winning and successful theatrical run, one of the most important films of the year is now streaming.

06/18/2024

Binging is non-negotiable.

Watch our teaser now and stream the new season of FX Networks’s The Bear June 27th, only on Hulu.

Address

420 E. Carrillo Street , Suite C
Santa Barbara, CA
93101

Telephone

+18059794095

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Our Story

MENTALiTY was born from an obsessive passion to do exceptional creative work on inspiring projects, out of the confines of L.A., and in the city of Santa Barbara. We are experts in connecting with the hopes, dreams, and stories of audiences, because we are deeply connected to the hopes, dreams, and stories that drive us. This collective mentality is what moves us to live our story, as we collaborate to tell yours.