Marketing Analytics Summit

Marketing Analytics Summit Marketing Analytics Summit, the birthplace of the Digital Analytics Association and the gathering place of analytics professionals since 2002

Where digital analytics trailblazers and marketing professionals master marketing data to create an impact!

• Sharing marketing analytics wisdom since 2002
• Accelerator of 20,000 careers
• Launchpad of 100 start-ups
• Origin of the Digital Analytics Association
• Home to 1,500 speakers
• 85 conferences in 20 cities around the World

AI for Digital Analytics Trailblazers - https://mailchi.mp/risingmedia/marketing-analytics-summit-8750910It's not just b...
04/15/2026

AI for Digital Analytics Trailblazers - https://mailchi.mp/risingmedia/marketing-analytics-summit-8750910
It's not just because your MAS conference chair, has written not one, but two, books about AI, that it features prominently in this year's agenda - but yes, we do think it's important for digital analysis. We start with the opening keynote and go on from there.

Marketing Analytics Summit 2026 is packed with sessions where you can learn from your peers - https://mailchi.mp/risingm...
04/02/2026

Marketing Analytics Summit 2026 is packed with sessions where you can learn from your peers - https://mailchi.mp/risingmedia/marketing-analytics-summit-8750804 You'd be hard-pressed to find a more passionate bunch of digital analytics aficionados than the Marketing Analytics Summit speaker line-up. Except perhaps among the attendees! Come prepared to share your experiences and challenges with like-minded people who have been there before. Check out some of our interactive sessions.

How do you get from data to insights to activation for contextual marketing? You don’t unless you start with decent data...
03/25/2026

How do you get from data to insights to activation for contextual marketing? You don’t unless you start with decent data. Pavan shows how agentic AI can enhance your workflow when managing large-scale data products (think clickstreams), and oversee analysis, insights, audience development, or data governance. Pavan uses specialized agents working together to gather requirements, query data, and enforce governance and he shares how to set up a multi-agent architecture. Two real-world examples show how he saves time and improves accuracy and data compliance by adding intelligent automation to your analytics stack. 2026

If you’re responsible for managing a team of digital analysts (or want to be), Jim Sterne offers some practical advice f...
03/11/2026

If you’re responsible for managing a team of digital analysts (or want to be), Jim Sterne offers some practical advice from those who have been there and done that, in this 1/2 day workshop at 2026. Jim has interviewed dozens of Digital Analytics Managers, Directors, Vice Presidents – and frontline analysts who wish their bosses had a clue.
Learn the tricks and traps of interviewing, onboarding, and retaining top talent. The department you save may be your own.

With AI doing all the grunt work, how do entry-level people learn the basics? How do newcomers learn the ropes? Jim Ster...
03/05/2026

With AI doing all the grunt work, how do entry-level people learn the basics? How do newcomers learn the ropes? Jim Sterne takes a forward-looking view at how we can help the next generation do the best work ever given these new tools. The secret? Identifying the new ropes and the new skills required in tomorrow’s enterprise. 2026 in Santa Barbara.

AI can clean data, write code, and produce insights at the push of a button. What AI can’t do is understand the business...
03/04/2026

AI can clean data, write code, and produce insights at the push of a button. What AI can’t do is understand the business, anticipate stakeholder needs, or decide whether the output actually makes sense. Join Samantha Burge as she highlights the human skills required to thrive: psychology, context engineering, stakeholder discovery, and the ability to adapt insight delivery to each person’s learning style - all at 2026.

See the live at in Santa Barbara this April! Yes, see Tim Wilson, Valerie Kroll, Michael Helbling, Moe Kiss and Juli...
03/04/2026

See the live at in Santa Barbara this April! Yes, see Tim Wilson, Valerie Kroll, Michael Helbling, Moe Kiss and Julie Hoyer in person, as part of the participatory audience exploring the burning analytics topics of the day.

Reporting Squirrels spend 75% or more of their time in data production activities…. Analysis Ninjas spend 75% or more of...
03/03/2026

Reporting Squirrels spend 75% or more of their time in data production activities…. Analysis Ninjas spend 75% or more of their time in analysis that delivers actionable insights… Reporting Squirrel work has a minor incremental impact on a company’s bottom-line, and rarely justifies the investment in analytics tools, people, consulting, and processes. An Analysis Ninjas’ work does.
– Avinash Kaushik, 2014

It’s time to move up from contributing a minor impact to being a trusted member of the team. Join Jim Sterne in this 1/2 day workshop at 2026 in Santa Barbara and dive into:

Fostering Data Literacy – they can’t want what they don’t understand
Follow the Money – it’s all about income, expenses, and bonuses
Understanding their Needs – providing advice rather than reports
Watch Your Language – speaking Business instead of Statistics
Being Proactive – having the courage to stick your neck out

Where does your organization even start with generative AI adoption?You are faced with managing the biggest corporate re...
03/03/2026

Where does your organization even start with generative AI adoption?
You are faced with managing the biggest corporate revolution since computing started – including Digital Transformation. If you are:

An executive who is being pressed for a plan
A managers who wants to get the most value the fastest
An individuals who wants to spearhead bringing generative AI into the company
An IT professional tasked with managing this transformation

Join Jim Sterne in this 1/2 day workshop at 2026 and cover:

Situational Awareness: assessing current use
Executive Alignment: developing a common vision
AI Council: monitoring innovation
Polices and Guidelines: creating rules and regulations
Training Rollout: educating as many as quickly as possible
Gen AI Integration: applying to processes, products, and services
Metrics Development: measuring which use cases are most valuable

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Santa Barbara, CA

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