02/09/2026
PR results shouldn’t be measured by “how many links did we get?”
Track the metrics that prove business impact. Here are the PR metrics you should focus on (and what each one tells you):
1) Coverage Quality — Are you earning placements that match your audience, with your key messages actually included?
2) Share of Voice (SOV) — Are you gaining visibility vs competitors across the topics you want to own?
3) Referral Traffic — Are those mentions bringing qualified visitors who stay, read, and explore?
4) Search Lift — Is PR improving branded demand, backlinks, and long-term discoverability in search?
5) Leads / Inquiries — Are PR touchpoints contributing to demos, contact forms, or sales conversations?
6) Sentiment + Narrative Control — Is the coverage positive/neutral, and are you shaping the story?
For brands and agencies needing a press release distribution service, Linking News delivers campaigns that many consider the best release distribution service, including a White label press release distribution service, and you can get featured on ABC, NBC, FOX, and CBS. Get in touch with us at [email protected]