Position2 Inc

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Position2 Inc Position² Scales Digital Marketing for Super Ambitious Brands. We serve hundreds of clients ranging from VC funded startups to Fortune 500 multinational firms.

Position2 is an innovative digital marketing agency that accelerates demand through integrated Content Marketing, Paid Acquisition, and Marketing Technology solutions. Our demand acceleration solutions map the buyer's journey across multiple touch points such as search, social, mobile, media, and email. These integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. Our 200-member team is based in Silicon Valley and Bangalore and consists of marketing gurus, engineers, data scientists, writers, and designers. Founded in 2006, Position2 is backed by Accel Partners.

MQLs are dead. Token counts don't matter. It's time for Valuemaxxing.A common frustration among CFOs and PE boards right...
10/12/2026

MQLs are dead. Token counts don't matter. It's time for Valuemaxxing.

A common frustration among CFOs and PE boards right now: "We're spending thousands on AI tools and compute, but where is the ROI?"

The issue isn't AI capability—it's how we measure it.

In his conversation on the Spark Of Ages podcast, Alexander Liss advocates moving away from cost-per-token metrics toward a Value Per Token framework:

▪️ Bridge the gap: Tie AI agent actions directly to closed-won revenue and pipeline value.

▪️ Implement Decision Tracing: Build structured records of why decisions were made within your GTM stack, allowing your internal AI models to learn from past outcomes over time.

▪️ Focus on High-Impact Workflows: Stop using AI to automate low-value tasks that standard code could handle. Point reasoning models strictly at major business bottlenecks.

AI won't give you a durable competitive advantage just because you use it—everyone has access to the same LLMs. Your moat comes from your proprietary context, data structures, and closed-loop measurement systems.

Listen to the full episode here: https://bit.ly/4APmAB2

When companies deploy autonomous AI agents across fragmented tech stacks, they often hit a hidden wall.An agent makes a ...
10/08/2026

When companies deploy autonomous AI agents across fragmented tech stacks, they often hit a hidden wall.

An agent makes a locally reasonable decision within one tool—but quietly creates a cascading error downstream. In AI architecture, this is known as .

On the Spark Of Ages podcast, Alexander Liss shares how he'd fix it:

▪️ Stop tokenmaxxing: Throwing expensive reasoning models at open-ended tasks burns compute with no guarantee of results.

▪️ Build a harness: A structured wrapper around your AI workflow that defines clear start conditions, strict operational guardrails, telemetry logging, and stopping rules.

▪️ Apply first principles: Use standard code to handle basic constraints (like file uploads) before passing the task to an expensive LLM.

2026 is turning out to be the "Year of the Harness." Reliable AI isn't about the raw power of the model; it's about the precision of the system built around it.

Listen to the full episode here: https://bit.ly/4hQ16eF

10/07/2026

Change is the only constant.

That's so true for so many things in life... and, as Sajjan Kanukolanu, PhD, recounts, is no exception.

Anyone who has been around for a while knows that while the goals may not change as often, the way (or mode) to achieve them frequently does.

Watch the full session here: https://bit.ly/3Vt1rMZ

AI agents and crawlers are now driving a massive share of web activity.As Alexander Liss pointed out on the recent Spark...
10/07/2026

AI agents and crawlers are now driving a massive share of web activity.

As Alexander Liss pointed out on the recent Spark of Ages podcast with Rajiv Parikh:

👉 Your website is no longer just a browsing destination. It's a structured knowledge engine for LLMs to ingest.

Standard analytics are missing the full picture. We need Agent Analytics—analyzing server logs to see whether Gemini, ChatGPT, Perplexity, or Claude are crawling your pages, where they land, and how that translates to downstream human traffic.

The discovery phase is moving to AI search. By the time a human lands on your site, they're no longer exploring—they're evaluating and buying.

If you're still optimizing solely for human discovery clicks, you're missing the invisible audience that will drive your future pipeline.

How is your team adjusting your SEO/GEO strategy for AI bots this year?

Listen to the full episode: https://bit.ly/4yTp7ZP

09/30/2026

How do you bring Sales and Marketing together around your target ICP across industries?

Alex Gammelgard built an agent that pulls together disparate data sources into a single resource to keep the teams focused and up to date.

Listen to the full session here: https://na2.hubs.ly/H0855JM0

09/24/2026

How do you target your content to your buyers and build out a robust content strategy? Nicole Fuselier shares her team's approach. This is the clip that content marketers should pay attention to.

Watch the full session here: https://bit.ly/4ybufIf

09/23/2026

As B2B companies focus efforts on AEO and GEO, is SEO dead?

"I don't think it's dead; I do think it's changing," Nicole Fuselier's response to Eric Nalbone at our Growth Marketing Summit.

Nicole went on to discuss the importance of optimizing all your owned channels and media and understanding how your customers engage with your "ecosystem."

Watch the full session here: https://bit.ly/4yTKmKf

09/17/2026



The combination of earned and owned media can build out a company's home entity and "digital neighborhood," allowing folks who may not be in the market for what your offering is to learn more about your perspective, product, or the thinking behind it.

Rajiv Parikh hits on exactly that in this clip.

Watch the full session here: https://bit.ly/3SSZQPE

In this deeply personal episode of the Spark Of Ages podcast, Rajiv Parikh sits down with Israeli serial entrepreneur Ya...
09/16/2026

In this deeply personal episode of the Spark Of Ages podcast, Rajiv Parikh sits down with Israeli serial entrepreneur Yair Nativ.

Yair's founder journey isn't standard:

▪️ He turned the tragic loss of his father in a road accident into SafeLane, a nationwide road safety non-profit that mobilized 100,000+ volunteers.

▪️ He navigated serving 7 months in the military reserves while keeping his AI company, Mateos, alive and welcoming a newborn.

▪️ He actively collaborates with Palestinian colleagues to build AI products, choosing shared purpose over regional conflict.

His takeaway for every founder and business leader?

When you anchor your work in meaningful problem-solving—whether saving lives on the road or rescuing companies from operational decay—you build a state of mind that handles any crisis.

An incredibly inspiring conversation on empathy, grit, and the human side of tech. Listen to Yair Nativ's story: https://bit.ly/46pAEDy

09/15/2026

Rajiv Parikh kicked off Day 2 of our with his keynote talk.

As CEO of Position², the AI-native Growth system, Rajiv digs into the importance of inference engineering in making these tools production-ready.

Watch the full session here: https://bit.ly/4rbbJNz

Address

2880 Lakeside Drive STE 131
Santa Clara, CA
95054

Opening Hours

Monday 7am - 7pm
Tuesday 7am - 7pm
Wednesday 7am - 7pm
Thursday 7am - 7pm
Friday 7am - 7pm
Saturday 7am - 7pm
Sunday 7am - 7pm

Telephone

+18007255507

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