09/01/2020
🎉LAUNCH DAY!🎉⠀⠀
Congrats to on the launch of her new brand and website! This project was so fun to work on— not only because I’m such a fan of candle labels (who isn’t?!), but also because we were able to provide her with some killer product photography to match the vibe of her new brand! 😍⠀⠀
Holland came to me wanting to revamp her business earlier this year. She started selling her candles at the end of last year, but never felt connected to her brand; it just didn’t feel right. Her biggest goal was to gain clarity and direction when it came to the look and feel of her brand, so that’s exactly what we worked on! First and foremost, we nailed down her ideal customer— style, wants, needs, demographic. Then we built a design that merged Holland’s style with her customer’s style. We ended up with clean modern elements mixed with an overall natural boho style— creams and mauves, with a minimal look. And I gotta say, it’s a beauty 😍⠀⠀
I’m currently burning Farmers Market as a launch day celebration, but I can’t wait until I can burn Fen + Fern on a cool Fall day 🍂⠀⠀
Head to her profile, check out her website, and buy ALL the yummy smelling candles 😍 Cheers!⠀
@ Santa Cruz, California