We specialize in tailored SEO strategies to boost your Google rankings, improve visibility, and drive the right traffic to your website.
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01/06/2025
📈 Struggling to grow your small business online? 📈
Our Ultimate Guide to SEO for Small Businesses is here to help! Learn how to rank higher on Google, attract more customers, and grow your business with proven SEO strategies designed just for small business owners. 🌟
👉 Read the guide now and take the first step toward online success:
The Ultimate Guide to SEO for Small Business is a comprehensive resource designed to equip small business owners with essential knowledge and strategies for optimizing their online presence through Search Engine Optimization (SEO). SEO is a crucial process that enhances a website's visibility in sea...
12/29/2021
You might be surprised to learn that ranking on Google has a lot to do with the categories you have selected for your business. There is an excellent free Chrome plugin (extension) called GMB Spy that allows you to view the categories that your competitors have selected. You can then use GMB Spy to learn about them.
For instance, see the screen shot of the day spa listed below. They have only selected the category "Day spa." However, if they looked at their competitors' listings that rank higher, they would learn that there are other categories such as "Facial spa" that will allow them to rank higher and also, more importantly, enable them to get more phone calls and new clients.
Caveat--you should only list categories that your business actually provides and that can be verified on your website. For instance, if you list the category of "Facial spa", you should have a service page that is called "Facials." It is becoming increasingly difficult to fool Google. Let me know if you have any questions!
12/23/2021
Why should your business have a Google My Business profile? Google prioritizes search results for local businesses that have optimized GMB profiles. This means GMB profiles that have been verified, include photos from the location showing the services you do or products that you sell, categories filled out, services filled out, information on payments accepted, etc. If you are not getting the amount of leads that you want, reach out to us for a complementary online presence audit of your business today. No strings attached or hard sell tactics.
10/15/2021
Did you know? Many people wait to start a business until they have saved enough money to pay for a website, so that date of getting started keeps getting pushed farther and farther out. However, you can start with an optimized Google My Business profile to get online quickly and it costs less than most websites. Of course you can also build it yourself for free but this is a service we offer in case you would like to have an advantage over your competition and reach your goals faster.
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More than fifteen years ago, we invested a lot of money with a web developer to build a website for our growing hair salon business. The site was beautiful and had all the latest bells and whistles at the time. However, as great as it was, our site did not show up on the first or second page of the major search engines, which meant that our business effectively did not exist online. I was upset because I “assumed” that if we invested in a robust website, our site should naturally get high rankings—this could not be further from the truth!
As a remedy, the website developer suggested that we do paid search advertising. So, we complied and were spending upwards of $700 per month on paid search to attract new clients.
The problem I quickly learned with doing paid search is that it did not help our organic (natural) rankings improve in the search engines. Meaning, even though we were spending $700+ per month on paid search, our website was still appearing beyond the first two pages on the search engines.
I thought to myself, this is insane! There had to be a better way to get clients online. So, I did a bit of research and discovered the field of SEO (Search Engine Optimization).
Long story short, over the years I learned a number of different techniques to rank websites. I thoroughly tested and refined what I learned on our own salon website and was able to get it ranked number one in our area for our targeted keywords. Most importantly, I was able to spend our precious marketing budget more effectively. *
Soon, other business owners sought out my expertise to help them with their own rankings. I also learned how to build websites, branding, and other marketing initiatives.
*Note. Paid advertising definitely has its place in the marketing arsenal and can be especially useful for specialized searches.
