07/19/2022
Why Radio is Still Popular
Across all demographics, Nielsen demonstrates that radio is still the most popular form of media in America. Radio reaches 90% of adults aged 18-34, 94% aged 35-49, and 91% aged 50 and older. That being said, here are our thoughts on why radio is still popular today
1. Radio is Portable
Nielsen state radio has a legacy as THE audio medium audiences are used to. It’s also easily accessible to anyone, as most, if not all, cars come equipped with radios.
2. Radio is Free
Radio doesn't require any form of a monthly subscription, due to being advertiser-funded, unlike many current media services. Even podcasts are often on subscription sites such as Spotify, making radio a free alternative when most other services are becoming increasingly costly. Take Soho Radio, accessible anywhere and to everyone online via radio directories and on their site through their player.
3. Radio is Adaptable
Radio adapts to changing technologies and consumer trends. Radio is now accessible through laptops, computers, phones, and even smart speakers, so you can listen to your favorite station whenever you want, however you want.
4. Radio is Inclusive
Nielsen’s findings show the appeal of radio across demographics, drawing large listener numbers across all ages, genders, and ethnicities. Radio attracts 99% of Hispanic Americans, 98% of African Americans, 98% of women aged 25-54, and 93% of teenagers aged 12-17. Radio has a diverse variety of stations able to appeal to all audience tastes.
Get Noticed! Call me today...
Brenda Corona-Daigle
805-720-7066
