09/01/2026
The update ran for 2 days and 16 hours and affected Google’s ranking systems.
However, we want to inform you that Google did NOT introduce a new spam policy with this update.
So, agency owners don't need to redo all their hard work.
Here’s what we recommend:
• Compare rankings before vs. after the update.
• Check organic traffic.
• Check local visibility.
• Investigate the losses.
• THEN check Google’s existing spam policies.
If something looks suspicious, investigate it against the policies Google already has.
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♻️ Repost this for another agency owner who needs the reminder.