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The Economic Spring ResetWith ongoing economic uncertainty, many brands are looking to spring as a potential reset.Seaso...
03/20/2026

The Economic Spring Reset

With ongoing economic uncertainty, many brands are looking to spring as a potential reset.

Seasonal shifts can change behavior.
In fact, 45% of consumers say spring is the time they’re most likely to try something new (IAB).

As we enter the first day of spring, we’re watching how consumer priorities, spending, and openness to new products begin to evolve.

Explore more insights at MurphyResearch.com

Micro and nano communities may outperform mass-reach social strategies.Instead of shouting into crowded feeds, brands ar...
01/22/2026

Micro and nano communities may outperform mass-reach social strategies.

Instead of shouting into crowded feeds, brands are finding deeper impact inside smaller, purpose-driven spaces, private groups, invite-only channels, and platforms like Discord and Slack. Places where trust, dialogue, and belonging actually form.

Why these communities have value:
• Engagement is higher in smaller groups
• Feedback is faster and more honest
• Loyalty is stronger and longer-lasting
• Members feel seen, not marketed to

Authenticity scales through connection. The brands that will be winning in 2026 are ones that are cultivating communities.

Want more insight for 2026? Talk to us at MurphyResearch.com

As 2025 comes to a close, we’re looking back at another year of rapid transformation across the marketing landscape. Con...
12/30/2025

As 2025 comes to a close, we’re looking back at another year of rapid transformation across the marketing landscape. Consumer behavior, media habits, and platform strategies continue to evolve. At Murphy Research, we’ve been closely tracking how these shifts shape real-world business outcomes.

- Social media remains a dominant investment priority, with Facebook leading planned spend among both B2B and B2C marketers, even as audiences fragment across platforms.

- Consumers are more selective with content than ever. While email remains a core communication channel, low click-through rates and perceptions of “irrelevant” messages signal a growing need for value-driven, insight-informed communication strategies.

- Short-form video continues to accelerate. TikTok, Reels, and YouTube Shorts lead the way as brands lean into bite-sized storytelling and engagement-first creative.

Brands that win are the ones that deeply understand their consumers and throughout the past year, we’ve helped clients:

- Identify emerging behavioral shifts across digital platforms

- Translate market signals into actionable strategic guidance

- Build data-driven content, messaging, and product roadmaps

- Validate real consumer attitudes behind evolving trends

As we head into the new year, we’re excited to continue partnering with brands that want to move beyond surface-level metrics and ground their decisions in rigorous, human-centered insights.

If you’re planning for 2026 and want to better understand your audiences, channels, and opportunities, we’d love to talk.

Say hi at MurphyResearch.com

A CLOSER LOOK AT BLACK FRIDAY:Despite headlines celebrating a record-breaking $11.8B in online Black Friday spend, when ...
12/02/2025

A CLOSER LOOK AT BLACK FRIDAY:

Despite headlines celebrating a record-breaking $11.8B in online Black Friday spend, when you look deeper, the story isn’t simple growth.

Order volumes actually declined ~1%
Units per transaction fell ~2%
In-store foot traffic was down ~3.6%
Meanwhile, selling prices rose ~7%

So while total dollars were higher, shoppers weren’t necessarily buying more, they were paying more for less.

At Murphy Research, we look beyond glossy top line figures to understand the why behind consumer behavior. Find out all we do and our market insights at MurphyResearch.com

Healthy Eating Costs May Start Reshaping HabitsNearly 1 in 5 Americans say they can’t afford to eat healthily, the highe...
10/23/2025

Healthy Eating Costs May Start Reshaping Habits

Nearly 1 in 5 Americans say they can’t afford to eat healthily, the highest among major countries surveyed.

When cost becomes a barrier, it shifts how people think about food, fitness, and wellness altogether.

As prices rise, consumers may:

Trade “fresh” for “functional” — choosing meal replacements, bars, or fortified snacks that promise health without the grocery bill.

Prioritize convenience over purity — favoring accessible, shelf-stable options that feel healthy even if they’re processed.

Reframe wellness — turning to low-cost activities like walking, stretching, or sleep optimization instead of paid fitness subscriptions.

At Murphy Research we have an ongoing syndicated study called "State of Our Health" where we track hundreds of data points around health, fitness and consumer behavior. Find our more at MurphyResearch.com

AI is increasingly writing the content we read!Recent research suggests that whether an article was authored by a human ...
10/15/2025

AI is increasingly writing the content we read!

Recent research suggests that whether an article was authored by a human or an AI is now nearly a 50–50 guess.

Humans can only distinguish AI‐generated text from human writing about 51% of the time which basically comes down to chance.

And today’s AI detectors are fragile: a simple paraphrasing trick can make them fail and push accuracy back to “coin flip” levels.

At Murphy Research, we embrace AI but are also watching the shift closely to see how it will effect consumer behavior and trends.

Will this all help or hurt the future of the internet? Comment below!

OpenAI’s new app Sora hit #1 on the App Store this weekend, and it’s a glimpse into the future of consumer behavior.We’...
10/08/2025

OpenAI’s new app Sora hit #1 on the App Store this weekend, and it’s a glimpse into the future of consumer behavior.

We’re entering the age of AI-powered creativity. Brands that adapt early will shape how consumers connect, create, and behave.

Consumers are co-creating, not just watching, and the future possibilities seem endless. Will we end up in a sea of AI “slop” - or will this be the future of video, ads, and interactions?

Get more consumer insights and research at MurphyResearch.com

Long-term unemployment is creeping up again, even without a major recession.According to the Bureau of Labor Statistics,...
09/18/2025

Long-term unemployment is creeping up again, even without a major recession.

According to the Bureau of Labor Statistics, nearly 2 million Americans have been unemployed for 27+ weeks as of August 2025. Historically, spikes in long-term unemployment were tied to recessions (’80, ’90–’91, the Great Recession, COVID-19). This time, the rise is happening against a backdrop of steady growth.

At Murphy Research, we track how these labor market shifts translate into real changes in consumer spending and decision-making. Understanding these dynamics helps brands anticipate where spending will soften, where resilience exists, and how to engage consumers navigating uncertainty.

Facebook’s average user age keeps rising, and Pew data shows today’s teens are far more likely to use TikTok, Instagram,...
09/08/2025

Facebook’s average user age keeps rising, and Pew data shows today’s teens are far more likely to use TikTok, Instagram, or Snapchat than Facebook.

As a response, Meta is dusting off “the poke” from legacy Facebook and giving it a Gen Z makeover. The company is adding counts, dedicated buttons, and a poke page to gamify the feature, hoping younger users will adopt.

Will pokes be the quirky comeback that reconnects Meta with youth? Or just another example of a legacy platform trying to recycle nostalgia for a new generation?

At Murphy Research, we’re watching closely how gamification, nostalgia, and platform strategy collide in the fight for younger audiences.

Curious about it? Let's talk @ MurphyResearch.com

This is a snapshot of what you'll find in our State of Our Health reports. We see the Nutrition Engaged aren’t just chas...
08/28/2025

This is a snapshot of what you'll find in our State of Our Health reports.

We see the Nutrition Engaged aren’t just chasing weight goals anymore, they’re zeroing in on better sleep (+4% YOY), heart health (+6% YOY), and maintaining a healthy weight (+4% YOY) as top motivators.

Meanwhile, “feeling better” — once the #1 reason — has dipped and stayed low after the previous quarter’s drop.

If your brand connects to sleep, energy, heart health, or holistic wellness, the opportunity is wide open.

That’s the value of our quarterly tracking: it doesn’t just tell you what’s trending, it shows you where to pivot, innovate, and meet consumers exactly where their needs are growing.

Explore our State of Our Health reports and turn insights into strategy at murphyresearch.com

Is The "Daily" Dying? Every one of America’s top 10 print newspapers lost readers last year, with The Wall Street Journa...
07/25/2025

Is The "Daily" Dying?

Every one of America’s top 10 print newspapers lost readers last year, with The Wall Street Journal alone dropping over 81,000 in daily print circulation.

This isn’t just a media trend, it’s a signal. Traditional touchpoints are shifting fast, and that matters deeply for how and where we measure consumer behavior.

At Murphy Research, we’re constantly evolving our methodologies to keep pace with how people consume news, media, and information.

Want to know how changing media habits are reshaping consumer sentiment? Let’s talk! Visit us @ murphyresearch.com

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