EMFATIK

EMFATIK EMFATIK = Content Strategy: Reaching the right audience with the right content in the right time, place, and manner. Created by Justin Bookey.

EMFATIK is about content strategy and creation that moves minds and metrics. Often underlooked and undervalued, good content strategy can change the way the public interacts with, perceives, and then talks about your concern to others. Why be mild when you can be EMFATIK? Follow on Twitter:

"marchFIRST" was a global digital agency that soared high then flamed out big-time in the dot.bomb era. At its peak arou...
03/01/2022

"marchFIRST" was a global digital agency that soared high then flamed out big-time in the dot.bomb era. At its peak around 2000 some 10K+ employees worldwide worked there. With pizza & beer on Fridays, beach fiestas, in-house masseuse, scooters cruising the hallways, ping pong, the whole bit. Even a Super Bowl commercial. Sigh...

Happy m1 Day! 💥

Writing the actual words is easy. Getting to the point where you're informed enough to write (assemble) the words artful...
02/25/2022

Writing the actual words is easy. Getting to the point where you're informed enough to write (assemble) the words artfully – that takes time.

Yep, sounds about right... "We'll just bring in the folks later; we're focusing on design and UX right now." 🤦🏻‍♂️[Wit...
02/23/2022

Yep, sounds about right...

"We'll just bring in the folks later; we're focusing on design and UX right now." 🤦🏻‍♂️

[With apologies to the physics of icebergs!]

Ted Lasso? Not quite. But a nice little Viddy award for EMFATIK's work for nonprofit client PongFit, in the short-form w...
09/20/2021

Ted Lasso? Not quite. But a nice little Viddy award for EMFATIK's work for nonprofit client PongFit, in the short-form web video category! The piece highlighted PongFit's World Table Tennis Day celebration, which engaged 250+ participants from 11+ countries (pre-pandemic).

Watch the video here: https://youtu.be/12gbd5yw01w

It was a good day to hit. (And shoot video!) 🏓

Creators, do you recognize the swing of judgment in this chart? Learn to skip Phase 4. Ideas can be crap, and then impro...
03/30/2021

Creators, do you recognize the swing of judgment in this chart? Learn to skip Phase 4. Ideas can be crap, and then improved, or discarded. But you, the creator, are not the crap.

Paraphrasing from an insightful Adam Grant TED Talk.

Productivity facts 🙈 🐵
03/05/2021

Productivity facts 🙈 🐵

Often true in creative arts. Which old rule are you going to break?
03/15/2020

Often true in creative arts. Which old rule are you going to break?

. 😅
11/07/2018

. 😅

Avoid chasing the "false average" customer. Be true to your unique offering and the focus will bring you power. Chart fr...
09/25/2017

Avoid chasing the "false average" customer. Be true to your unique offering and the focus will bring you power.

Chart from Seth Godin.

Happy to receive this AVA Digital Gold Award for our "End the Nightmare" Digital Marketing Campaign. Inspired by The Shi...
02/14/2017

Happy to receive this AVA Digital Gold Award for our "End the Nightmare" Digital Marketing Campaign. Inspired by The Shining, the video series shows how bad project management can be a horror show at your office. Fun project, great client.

In the rush to simply create, remember who's on the other side.
01/17/2017

In the rush to simply create, remember who's on the other side.

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Santa Monica, CA

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