Part and Parcel

Part and Parcel Part & Parcel is design studio specializing in idea-driven work that connects with people and rises above the crowded landscape.

We are a small and experienced team who approach the creative process with intention and an allegiance to strategy.

L.A. isn’t just where we work — it’s our home, our inspiration, and woven into the fabric of everything we create. The o...
01/09/2025

L.A. isn’t just where we work — it’s our home, our inspiration, and woven into the fabric of everything we create.

The outpouring of kindness from friends, family, and clients – both near and far – has moved us. Thank you for connecting (and reconnecting). These are difficult and uncertain times. Know that your outreach brings comfort and strength.

To our friends, colleagues, and clients who are now facing the unthinkable, we are here for you with open arms and ready hands. To the firefighters, first responders, and volunteers, you have our endless gratitude.

We will be here when the smoke clears to rebuild our beautiful city as we heal our collective broken hearts.

If you are interested in supporting, please consider donating to CA Fire Foundation: cpf.salsalabs.org/disasterrelief/

Personal injury law has an unmistakable tone and entertainment quality to it (especially in L.A.). Gimmicks are often su...
05/29/2024

Personal injury law has an unmistakable tone and entertainment quality to it (especially in L.A.). Gimmicks are often substitutes for branding, with lawyers relying on superhero-sized personalities or professional sports team affiliations. Adamson Ahdoot brought entirely different DNA to their quest for differentiation in this crowded sector – and city. Namely, a client-first and personalized approach rooted in humanity.

In turn, we developed a visual identity that reflected the firm’s assertive and empathetic personality. The new system and branded materials signal tech savvy and forward thinking counsel without sacrificing trust, professionalism, or zealous representation.

Messaging too had to feel atypical and above all, communicate integrity.

“Your rights. Your case. Our commitment.”

“Compassion. The first step toward compensation.”

With writer and strategist





Personal injury law has an unmistakable tone and entertainment quality to it (especially in L.A.). Gimmicks are often su...
05/29/2024

Personal injury law has an unmistakable tone and entertainment quality to it (especially in L.A.). Gimmicks are often substitutes for branding, with lawyers relying on superhero-sized personalities or professional sports team affiliations. Adamson Ahdoot brought entirely different DNA to their quest for differentiation in this crowded sector – and city. Namely, a client-first and personalized approach rooted in humanity.

In turn, we developed a visual identity that reflected the firm’s assertive and empathetic personality. The new system and branded materials signal tech savvy and forward thinking counsel without sacrificing trust, professionalism, or zealous representation.

Messaging too had to feel atypical and above all, communicate integrity.

“Your rights. Your case. Our commitment.”

“Compassion. The first step toward compensation.”

With writer and strategist Amy Swift Crosby

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International classic car auction house Gooding & Company sets records and laps the competition by understanding their a...
05/14/2024

International classic car auction house Gooding & Company sets records and laps the competition by understanding their audiences and delivering distinctive brand experiences and high-touch service.

Working with Gooding & Company for over ten years, beginning with a bold racing inspired re-brand in 2013, it’s also clear they believe in the power of design to reflect their promise – “Quality is our Style.”

As their business grew to include private sales and collections, online auctions and additional premier events in the U.S. and abroad, the visionary company was ready, once again, to refresh their brand.

This time, we took inspiration from international modernist sensibilities. In contrast to the imagery of their iconic cars, we created a new family of auction identities and enhanced the suite of bold graphic shapes which became the building blocks for catalogs, ads, event materials, brochures, social media, and eBlasts.

It continues to be a privilege to bring relevance to an industry that looks to curate, inspire, and build trust.

Where everything has a function and everything is connected.Equal parts regenerative farm, apothecary and center for edu...
05/02/2024

Where everything has a function and everything is connected.

Equal parts regenerative farm, apothecary and center for education and the arts, Zuma Canyon Orchids takes a biodynamic approach to raising a mix of livestock, vegetables, and over 50 varieties of fruit trees on 10 acres in Malibu.

We developed a flexible visual language that takes cues from found artifacts and a hand-crafted experimental quality. Imperfection is welcome. Nothing is precious. In a world of earnest platitudes, it was crucial that the new identity be an authentic extension of the founders’ mission and the magical property itself.

We loved giving form and feeling to create a deeply felt sense of place - an invitation to be part of something unexpected and meaningful. Variety and scale achieved the right balance of subtlety and volume across brand touch points, whether stamping into clay, impressing into soap, embroidery, or egg carton packaging.

With writer and strategist Martha McCully

Creating a brand within a brand for Anderson Real Estate’s landmark Avenue of the Stars campus.The goal... reposition th...
04/26/2024

Creating a brand within a brand for Anderson Real Estate’s landmark Avenue of the Stars campus.

The goal... reposition the property in ways that stand out in the competitive landscape and enhance the idea of what it means to “go to the office.” Also home to Anderson’s HQ, it was imperative that the look and feel continue to engender a deep sense of pride.

With the brand – like the re-envisioned campus – we underscored the connection of the two buildings, highlighted the expansive park-like landscape, and advanced the property’s best-in-class environment. The personality and timeless slab serif logotype pays homage to Century City’s 1960's-era signage, while giving it the character needed to signal a modern evolution.

Minimalism, shades of blue, and transparency echoed the new glass facade – reflecting the sky and landscape – and unified the range of property touchpoints, from umbrellas to books to email marketing and web.

Another one for the books! We couldn’t resist this homage to the spirit of California’s surf lifestyle with interior des...
04/11/2024

Another one for the books! We couldn’t resist this homage to the spirit of California’s surf lifestyle with interior designer Raili Searson Clasen, photographer David Tsay, and publisher Gibbs Smith.

SURF STYLE AT HOME captures her joyous “design-with-a-wink” perspective on creating bold, inventive, and laid-back living spaces – no beach required. Just like Raili’s projects, we opted for design that allowed her work to take center stage.

Drawing from her eclectic style and inspiration, we infused vibrant colors, board stripes, and nostalgic touches throughout. Vintage photos, image pairing, white space, and conversational type provided a casual cadence. The striped wrap around spine – an easy “yes” from Raili – teases the personality of the interior pages.

We’ve known Raili since her Roxy days, and we couldn’t be more thrilled to reconnect on this “cool” book! 🏄‍♀️🌊🤙

How do you brand a consultancy who helps other brands innovate heroic solutions for the world?For launch, we first rolle...
03/15/2024

How do you brand a consultancy who helps other brands innovate heroic solutions for the world?

For launch, we first rolled up our sleeves on strategy to develop brand DNA. Understanding the complexities of innovation work – and Triple Agent’s unique approach was crucial to unlocking future design and messaging.

We named the company Triple Agent because principal Rachel Gordon holds three important allegiances: to the innovator (the brand), the consumer (the audience to be helped) and the world at large. Being in service to all three means becoming a Triple Agent.

We designed a visual identity that is both modern and classic, resonant for corporate clients and engaging for startups. The lowercase serif logotype is friendly while the print and online system is structured on a strong grid. Blocks of bright colors as well as deep greens and blues create hierarchy.

For an agency who introduces successful innovation practices to companies across various industries, we had to write and design in an omni-verse, so that in-house teams could both see themselves while also seeing an optimistic, growth-forward future.

With writer and strategist Amy Swift Crosby

All great brands seize opportunities to evolve. When James Beard semi-finalist Cassava came to us to refine their visual...
03/05/2024

All great brands seize opportunities to evolve. When James Beard semi-finalist Cassava came to us to refine their visual identity, they’d moved from the Outer Richmond neighborhood of San Francisco to high visibility North Beach. This relocation to an especially meaningful location offered an opportunity to create a new and more ownable look and feel as well as reflect their 10-year anniversary – a mark of growth and evolution.

Like Cassava, many businesses begin as one concept but mature into another. The restaurant’s original logo was designed for an 8-set tasting menu pop-up. So to reflect the inventive-ingredient driven-global-California offering and be appropriate for their new spot, we got to work with the founders Yuka and Kris. Their desire to more aptly embody a progressive DNA and level up to the new concept across print and signage guided our exploration.

A play on the unconventional, the logo’s distinctive layout is designed to mirror Cassava’s approach to hospitality – approachable and elegant fine dining. The vibrant contrast of bright teal and deep charcoal in the color palette accentuates the restaurant’s dynamism and underscores its boldness. The illustration of the namesake Cassava flower hints at the restaurant’s commitment to a farm-to-table philosophy and connection to local, fresh ingredients.

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Real estate developer Kilroy came to us to position, name, and brand their luxury 22-Story residential tower on the On V...
02/28/2024

Real estate developer Kilroy came to us to position, name, and brand their luxury 22-Story residential tower on the On Vine campus in Hollywood. Stepping through the dramatic porte-cochère entrance on De Longpre Avenue transports you to an intimate enclave where every corner feels considered. It deserved a brand that reflects this distinct DNA.

Understanding how critical it is – in a saturated market – to anchor a distinct point of difference, we defied typecasting on Jardine, avoiding all the expected “Hollywood Glamour” cliches. Instead, we positioned the exclusive residences as an invitation to a hidden gem – apartments that feel like a permanent getaway. Paul De Longpre’s famous flower garden was an inspiration for the work.

Jardine’s identity was designed to reflect architectural sophistication, a lush, immersive landscape, and elegant interior design. Every artful detail is a nod to the same onsite experience.

With writer/strategists @‌amyswiftcrosby and @‌marthamccully





Farmshop x Trader Joe’s (and more), yes please!A culinary beacon for food enthusiasts, Farmshop is a beloved neighborhoo...
02/22/2024

Farmshop x Trader Joe’s (and more), yes please!

A culinary beacon for food enthusiasts, Farmshop is a beloved neighborhood restaurant, specialty market and bakery known for chef-driven seasonal menus that celebrate California’s local and regional family farms and small producers. Artisanal breads, sweet and savory pastries, and seasonal treats are baked and delivered daily to coffee shops, markets, and cafés across Southern California.

When it came time to design Farmshop packaging for Trader Joe’s, the straightforward typography was our starting point. We created a strong contrast between the familiar logotype and white space, to the rich saturated colors that hint at the flavor inside.

It’s exciting to be part of Farmshop’s growth over the last 13 years… From day one Santa Monica and Marin locations, to a wholesale bakeshop in Culver City, and now TJs, we’re proud to expand the distinct visual identity we created for them and are thrilled at their continued success and relevance.

With writer and strategist @‌amyswiftcrosby




It’s nice when a renowned aesthetic plastic surgeon calls YOU for beauty advice!We began working with Santa Monica-based...
02/06/2024

It’s nice when a renowned aesthetic plastic surgeon calls YOU for beauty advice!

We began working with Santa Monica-based Dr. Steven Teitelbaum over a decade ago because he wanted his brand to reflect his surgical philosophy; naturally beautiful, highly individualized. We continue to approach his brand with artistry and timeless elegance – photography and type owing to his thoughtful vision for his own clients who consider him a capital A on the A-list for aesthetic rejuvenation. Print materials employ foil stamps and blind embossing to further underscore the practice’s attention to detail and highest standard of quality.

Warmth, restraint, and trust were key characteristics we aimed to express. It was important that clients immediately feel what it would be like to work with Dr. T, from the first moment of arriving at his website, completing a medical form or receiving a surgical package.





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2216 Main Street
Santa Monica, CA
90405

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