Retention Science

03/04/2022

Want something that cuts to chase on data-driven marketing for ecommerce companies, and helps you harness the power of your customer data? This guide delivers! https://bit.ly/2SW4c9K

03/03/2022

Are your customer acquisition costs killing your bottom line? Check out these tips for making key investments in your owned marketing channels.

How can digital marketers come out on top in this era of sweeping data privacy changes? There is still so much value to be uncovered in a brand's owned marketing channels, including the website, blog, email, and social channels. Read on for some key strategies for leveraging your owned marketing cha...

02/24/2022

Customer data. CDPs (Customer Data Platforms). A.I.-enabled marketing software. Yes, it's a lot to take in and make sense of.

Read this article to see how these things come together to deliver next-level personalization and customer experiences.

Chances are you're familiar with the concept of 1:1 personalization. There’s urgency behind it because it’s a key way to attract and retain customers. You may be wondering how the customer experience you’re delivering measures up to that of leading brands. Learn how A.I.-enabled email marketin...

02/11/2022

How much more could you be getting out of your owned marketing channels, like your website and email marketing programs? Read the article linked in the comments to learn why investing more in your owned channels could be a money-saving and very prudent move.

01/27/2022

What if...

you could use a rich set of customer data to create your email segments?

What if your email automation platform performed this kind of segmentation for you, continuously, and in real time?

Put manual segmentation behind you this year and reap the rewards of highly personalized marketing.

Email segmentation is changing in exciting ways. What began as manual email segmentation, a simple way to deliver personalized emails has now become a sophisticated way of providing engaging,1:1 customer experiences. Learn how it is evolving to overcome the problem with manual email segmentation.

01/18/2022

Is your team looking to be more data-driven? Read this article to learn how to tap into your data and see new levels of success with your email marketing.

Many would argue that email is the most effective marketing channel. Are you getting the most revenue-boosting power from your email marketing? Now is the time to audit your email marketing data and reporting so you can make the most of this powerful sales channel.

01/13/2022

Now that the holidays are behind us, it's time focus on retaining those hard-won holiday shoppers.

Take full advantage of advanced lifecycle marketing so you can stay synced up with these customers as they move in and out of lifecycle stages.

The end goal, of course, is to build a longstanding brand relationship that drives Customer Lifetime Value (CLV).

Ecommerce marketers know the importance of staying focused on holiday shoppers into Q1 and beyond. Check out this collection of post-holiday retention tactics to drive Customer Lifetime Value (CLV) and keep holiday shoppers engaged with your brand.

01/07/2022

Welcome emails have a nearly 25% click rate and a click-to-open rate of almost 29%. Read this article and learn how to make the most of your welcome series.

What could be more important than sparking a relationship with customers when they first subscribe to your email list? An automated welcome series of emails does so much more than make a good first impression. Welcome emails have a click-to-open rate of almost 29%. Get started with three simple step...

01/06/2022

Is your brand working towards delivering the best, highly personalized customer experiences? Read up on how A.I.-supported segmentation can get you there.
https://bit.ly/3q0OJCO

Chances are you're familiar with the concept of 1:1 personalization. There’s urgency behind it because it’s a key way to attract and retain customers. You may be wondering how the customer experience you’re delivering measures up to that of leading brands. Learn how A.I.-enabled email marketin...

12/31/2021

It's time to turn the page on manual segmentation. Say goodbye to the guesswork and resource-intensive process and see what A.I.-enabled, automated email segmentation can do for your 2022 sales and bottom line.

Email segmentation is changing in exciting ways. What began as a simple way to deliver personalized emails has now become a sophisticated way of providing engaging, 1:1 customer experiences. This article will cover email segmentation in general and also how it is evolving to overcome the problems as...

12/20/2021

Congratulations to you as you wrap up another busy holiday marketing season!

We have some fresh email campaign ideas for you to kick off your planning for the coming year.

These ideas for transactional, seasonal, and lifecycle marketing campaigns just might spark a whole year's worth of campaign ideas!

Ecommerce marketers everywhere are catching their breath following the marathon that is the holiday marketing season. Enjoy the breather, but also realize it’s the perfect time to audit your email marketing performance and plan your email marketing campaigns for the coming year. We have a collecti...

12/14/2021

Surging global digital adoption and the subsequent growth of ecommerce have impacted the customer lifecycle, to the point where traditional lifecycle marketing no longer fits the bill.

Customers expect brands to stay lock-step with them throughout their experience with your brand. They want and expect content that is relevant and engaging and suitable for their needs at any stage of their lifecycle.

Learn more in this article on advanced lifecycle marketing.

Digital adoption and multichannel marketing have impacted the customer lifecycle in huge ways. The customer lifecycle, far from linear, is more of a complex web, with customers moving in and out of lifecycle stages over time. Learn how to align your lifecycle marketing with this new reality.