Jury Analyst

Name: Jury Analyst
Address: 2219 Main Street, Santa Monica, CA, 90405, US
Telephone: +18445005879

Revolutionize your jury selection process via Jury Analyst, a unique system based on predictive mode

Jury Analyst is sure to revolutionize pre-litigation research along with jury selection and voir dire strategy.

09/11/2026

𝗬𝗼𝘂 𝘀𝗽𝗲𝗻𝘁 𝘄𝗲𝗲𝗸𝘀 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝗽𝗲𝗻𝗶𝗻𝗴. 𝗧𝗵𝗲 𝗷𝘂𝗿𝘆 𝗵𝗲𝗮𝗿𝘀 𝗶𝘁 𝗼𝗻𝗰𝗲.

By the time you stand up to deliver it, you already know the case inside and out. You understand the timeline. You know why each fact matters. You know where the story is going.

𝗝𝘂𝗿𝗼𝗿𝘀 𝗱𝗼𝗻'𝘁.

They're hearing your story for the first time. What feels obvious to your trial team might be confusing, forgettable, or interpreted differently by someone hearing it cold.

That's why testing an opening goes beyond asking whether jurors “liked” it. You want to know what they:

RememberMisunderstandFind persuasiveBefore the real jury ever hears it.

Ask yourself:

“𝗪𝗵𝗮𝘁 𝘀𝘁𝗼𝗿𝘆 𝗱𝗶𝗱 𝘁𝗵𝗲𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘁𝗮𝗸𝗲 𝗮𝘄𝗮𝘆?”

09/06/2026

Stop asking: “Is this a good juror?” 𝗧𝗵𝗲𝗿𝗲 𝗺𝗮𝘆 𝗯𝗲 𝗻𝗼 𝘀𝘂𝗰𝗵 𝘁𝗵𝗶𝗻𝗴.

A juror doesn't walk into the courtroom in a vacuum.

They come from a community. A neighborhood. A local environment that can shape experiences and perspectives—alongside their individual attitudes, beliefs, and life history.

And a juror who seems favorable in one case may respond very differently to another plaintiff, witness, injury, defendant, or damages argument.

That's why “good juror” vs. “bad juror” can be the wrong framework.

A better analysis asks:
Where is this juror from?What attitudes and experiences might they bring into the courtroom?How do those factors interact with the specific facts, witnesses, and themes of this case?

The goal isn't to find a universally “good” juror.

It's to understand the individual—and the community context behind them—well enough to make a more informed decision.

09/04/2026

MTurk is shutting down, but the bigger story is data quality.

We've been raising concerns about MTurk-based research samples for years. In jury research, weak samples can create false confidence, especially when respondents are inattentive, misrepresent their location, or do not actually reflect the venue being studied.

Sample size alone is not enough.

What matters is who participated, how they were recruited, whether they truly represent the venue, and whether the responses are reliable enough to trust.

That is the standard jury research should be held to.

MTurk is closing. The quality question remains.

Read what we wrote about sample quality back in 2022:
https://juryanalyst.com/focus-group-samples/

More on the MTurk shutdown:
https://www.techrepublic.com/article/news-amazon-mechanical-turk-shutdown/

09/03/2026

Trials are full of assumptions about normal behavior.

“A reasonable person would have…”
“A truthful witness would remember…”
“A responsible company should have…”

But there's a problem: jurors don't share one definition of “normal.”

Each juror brings years of personal experience into the courtroom—different workplaces, relationships, conflicts, expectations, and ideas about how people behave under pressure.

One juror may see hesitation as a sign someone is hiding something. Another may see the exact same hesitation as a completely normal response to stress.

That matters because jurors aren't evaluating evidence in a vacuum. They're comparing what they hear against an internal model of how they believe people and organizations are supposed to behave.

Sometimes the hidden disagreement in a case isn't about what happened.

It's about whether what happened feels normal.

08/29/2026

The most dangerous juror may be the one who looks perfect for your case.

Occupation. Age. Education. Neighborhood. Political assumptions.

They can all create a compelling story about how someone should think.

But jurors don't deliberate according to demographic stereotypes.

They bring attitudes toward corporations, personal responsibility, authority, damages, fairness, risk, and trust into the courtroom.

Two jurors who look remarkably similar on paper can interpret the exact same evidence very differently.

This is why the more interesting question isn't: “What type of person is this?”

It's:“How does this person make decisions?”

That shift, from demographic intuition toward behavioral and psychometric insight, is where jury analysis gets much more interesting.

08/27/2026

Your strongest witness on paper may be your biggest liability in front of a jury. A witness can be accurate, prepared, and completely consistent—and still create doubt.

Why?

Because jurors aren't evaluating testimony like a transcript.

They're evaluating a person.

Confidence. Defensiveness. Hesitation. Likeability. Perceived authenticity. The way someone responds when challenged.

That creates a dangerous gap in trial preparation:

“Our witness is telling the truth” is not the same question as

“Will jurors believe our witness?”

Behavioral science gives trial teams a way to examine that second question before the witness takes the stand.

08/23/2026

𝗝𝘂𝗿𝘆 𝘀𝗶𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗺𝗼𝘀𝘁 𝘂𝘀𝗲𝗳𝘂𝗹 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝘁𝗵𝗲 𝗰𝗮𝘀𝗲—𝗻𝗼𝘁 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲𝘆 𝘃𝗮𝗹𝗶𝗱𝗮𝘁𝗲 𝗶𝘁.

One of the biggest mistakes in trial preparation is treating a simulation like a prediction exercise: “Will we win?”

A more useful approach is to treat it as a structured test of juror decision-making.

For example, a simulation can explore:

Which facts jurors remember versus overlookWhere jurors begin forming opinions about credibilityWhich arguments create confusion or skepticismHow different jurors interpret the same evidenceWhat jurors discuss when attorneys are no longer guiding the conversation

That last point matters. Deliberation can reveal reasoning that a verdict alone never captures.

The real value of simulation isn't predicting exactly what a future jury will do. It's discovering how people may process your case—and identifying assumptions worth testing before trial.

08/15/2026

Some of the most expensive trial-strategy mistakes begin with beliefs about jurors that were never tested.

The legal profession is full of jury myths that have been repeated for years. That repetition doesn't make them true.

Behavioral science continues to challenge many long-held assumptions about how jurors think, evaluate evidence, and make decisions.

👉 Swipe to see one of the most common jury myths—and what the science actually says.Which juror assumption has influenced your trial strategy… and have you tested it?

08/05/2026

Almost every legal technology platform talks about 𝗱𝗮𝘁𝗮 or 𝗔𝗜.

Far fewer explain 𝗵𝗼𝘄 𝘁𝗼 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗲 𝘁𝗵𝗲 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗼𝗳 𝗹𝗲𝗴𝗮𝗹 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀.

Not all insights carry the same weight. Before incorporating analytics into your trial strategy, ask:

𝗜𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗽𝗹𝗲 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝘃𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝘃𝗲𝗻𝘂𝗲?
𝗜𝘀 𝘁𝗵𝗲 𝗺𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝘆 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁 𝗮𝗻𝗱 𝘀𝗰𝗶𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝗼𝘂𝗻𝗱?
𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗹𝗶𝗺𝗶𝘁𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀?
𝗖𝗮𝗻 𝘁𝗵𝗲𝘀𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗿𝗲𝗮𝘀𝗼𝗻𝗮𝗯𝗹𝘆 𝗯𝗲 𝗮𝗽𝗽𝗹𝗶𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝘀 𝗰𝗮𝘀𝗲?

The value of legal analytics isn't just in the answers they provide—it's in understanding 𝘄𝗵𝘆 𝘁𝗵𝗼𝘀𝗲 𝗮𝗻𝘀𝘄𝗲𝗿𝘀 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲.

As legal technology continues to evolve, methodology will matter just as much as innovation.

Address

2219 Main Street
Santa Monica, CA
90405

Telephone

+18445005879

Website

https://juryanalyst.com/contact/

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