06/17/2026
The most dangerous word in trial strategy may be "obvious."
What feels obvious to a trial team often isn't obvious to jurors encountering the case for the first time.
Months of discovery, expert analysis, and case preparation create familiarity. Familiarity creates confidence. But confidence can also create blind spots.
The strongest plaintiff teams don't assume jurors will see the case the way they do. They pressure-test assumptions, challenge internal certainty, and identify where perception may diverge from intent.
The question isn't whether your case is strong.
The question is whether jurors will experience it the way you expect.
What part of your case feels obvious to you—but may not feel obvious to a jury?