Salty Sheps Media LLC, Santa Rosa Beach, FL (2026)

09/03/2026

What happens when you stop guessing and start creating with a strategy?

Carissa came to me for a Social Media Audit because she wanted to better understand her content, her audience, and how to grow strategically. Then she did something really important:

She actually implemented it.

Her very first video after her audit brought in:
✨ 75+ new followers on TikTok
✨ 50+ new followers on Instagram
And she’s already had multiple content ideas from the audit take off.

However, the follower numbers aren’t even my favorite part of her testimonial.
Carissa also added on a specialized mentorship with me, and we’re now spending a month specifically working on outbound brand emails.

We’re working on things like:
→ Understanding her value as a creator
→ Writing confident, professional brand pitches
→ Knowing what opportunities are worth pursuing
→ Getting more comfortable talking about her rates
→ Building a strategy for reaching out to brands instead of waiting for them to find her
Because growing as a creator isn’t just about getting more followers.

It’s about learning how to use the platform strategically and recognize the value in what you’ve built. I want my clients to leave our work together feeling like they understand why something is working, not just that it worked.

Watching Carissa take the recommendations from her audit and immediately put them into action has been SO fun. 🥹 Her words honestly mean the world to me:

“It’s about learning how to grow strategically and confidently by sharing true content that pertains to me and what people love seeing.”

That’s the goal, not turning everyone into the same kind of creator, but helping you figure out what makes your content work and then building a strategy around it.

If you’re ready to stop guessing and start being more intentional with your content, my $300 Social Media Audit might be the place to start. If you’re ready for more hands-on support, I also offer specialized mentorship based on what you actually need help with.

DM me AUDIT or MENTORSHIP and let’s talk.

09/01/2026

Sometimes you don’t need to completely reinvent your social media.

You need someone to look at what you’re already doing, identify what’s working, figure out what’s holding you back, and give you a clear strategy for what to do next.

That’s exactly what Heather’s audit was designed to do.

She came into her audit with a very specific goal: reach 10K followers by the end of year so she can attend Global Pet Expo 2027.

We looked at her account, identified opportunities for growth, and gave her actionable recommendations she could immediately implement. After just ONE WEEK of putting those recommendations into practice, she saw:

✨ 15.7K more views
✨ 371 new followers

One week.

This is why I don’t believe in giving creators a generic list of “best practices” and sending them on their way. Your strategy should be based on your account, your content, your audience, and your goals.

The audit gives you the roadmap, what you do with it is where the growth happens.

I’m really excited to see where Heather’s account goes from here, especially because 10K is the goal.

If you’re feeling stuck, overwhelmed, or like you’re posting without knowing why you’re posting, my Social Media Audits might be exactly what you need.

$300 | Full account breakdown + personalized strategy + hook bank + CTA bank + actionable recommendations

Comment “Audit” for details.

08/21/2026

From 9,500 followers to almost 20K.

When Rachel first came to me for a Pippin Social Media Audit in April, she had been stuck around 9,500 followers for what felt like forever.

She knew she wanted to grow, but wasn’t sure what to change, what to focus on, or what was actually working, so we dug into her account and created a clear, actionable strategy she could actually implement.

Fast forward from April → August…
She’s now almost at 20,000 followers. 🤯
That’s nearly 10,000 new followers in four months.

What I love most about Rachel’s testimonial isn’t just the number. It’s this:

“The audit was quick, straightforward, and most importantly, actually easy to understand and put into practice.”

That’s exactly what I want my audits to do.
I don’t want to hand you a 30-page document full of generic Instagram advice that leaves you wondering where to start.

I want you to understand:
→ What’s working
→ What’s not
→ Where you’re missing opportunities
→ What you should focus on
→ And what you can actually do next

Sometimes you don’t need to completely reinvent your account, you need an outside perspective to help you see what you’re too close to see yourself. Rachel took the recommendations, implemented them, and ran with them.

Now, 4 months later, she’s knocking on the door of 20K. 🥹

I’m incredibly proud of her and so excited to see where she takes the account next. If you’ve been feeling stuck with your social media growth, maybe you don’t need to work harder. Maybe you need a better strategy.

That’s exactly what Pippin is designed to help with. 🤍

08/11/2026

Your social media strategy shouldn’t be set in stone.

One of my favorite things about my Social Media Audits is that it isn’t just about looking at your account once, giving you a list of things to change, and sending you on your way.

Social media changes, your content changes, your audience changes, and you change as a creator. Alex Romero has gone through my Pippin Social Media Audit twice with six months between each audit. The first helped her get started and establish a direction. Six months later, the second audit helped her look at what was actually working, what needed to change, and where she could go next.

As Alex put it: “I cannot believe the results I got, what was working, what I needed to get me back on my feet, and what direction that will help me achieve my social media goals.”

That’s exactly what I want an audit to do. I don’t want to overwhelm you with 50 things you could be doing, tell you to copy whatever creator is currently going viral… I want to help you understand your account, your audience, your content, and your next steps.

Sometimes you don’t need to completely start over, you just need someone to look at what you’ve already built and help you figure out where to go from here.

Thank you for trusting me not once, but twice, Alex, and now that you have your next plan, it’s time to evolve.

08/10/2026

✨ Mentorship Spotlight: Meet Lauren ✨

Two months ago, Lauren joined my Social Media Mentorship Program with a pretty simple goal: get more consistent, grow her audience, and figure out what comes next.
And I’m already loving what we’re seeing. 🥹
Lauren is a photographer, videographer, and dog trainer who recently relocated to the Tampa Bay area. She runs Lauren Czubakowski and Lauren Czubakowski, and she has an incredible eye for creating beautiful visual content, especially when it comes to products and dogs.

When she joined the mentorship, we started focusing on building consistency, understanding what content works for her audience, and exploring opportunities like UGC and brand partnerships.

It’s really cool to see the growth is already happening. Over the past couple of months, her content has reached 35,000+ views, brought in 69+ net new followers, and reached nearly 8,800 accounts. Her Reels alone generated 18,000+ views, with multiple pieces of content reaching thousands of people, including one carousel that passed 10,000 views.

And perhaps one of the most exciting things? She’s starting to see traction on TikTok, too. 👀

However, the numbers aren’t the only thing I’m excited about. Lauren has so much creative talent, and I’m excited to help her figure out how to turn that talent into a consistent content strategy that opens doors for the opportunities she wants, without losing the creativity that makes her content special.

She’s only two months in, and I genuinely think we’re just getting started. 🤍 I’m so excited to see where the next few months take you, Lauren!

Go follow along with her work at Lauren Czubakowski, Lauren Czubakowski, and .

08/10/2026

Your bio and highlights are part of your content strategy. 👀

I see this all the time: someone creates great content, gets a new person to click on their profile… and then their bio is full of vague phrases, five different titles, or information that doesn’t actually tell the visitor what they’re going to find.

And the highlights? Either they’re completely empty or there are 15 of them with no clear purpose.

Your profile has a job.

Your content gets someone to your page.

Your profile should give them a reason to stay.

Your bio should make it immediately clear:
→ Who you are
→ What you do or create
→ Who your content is for
→ What someone should do next

Your highlights should help someone quickly get to know the parts of your story, business, or content that matter most. This is actually one of the first things I look at when someone joins my Social Media Mentorship Program.

Before we dive into SEO, content strategy, or growth tactics, I want to make sure the foundation is working, because there’s no point putting all your energy into getting people to your profile if your profile isn’t telling them why they should follow you.

I included a few real examples from my mentorship clients in this carousel so you can see what I’m talking about! Go look at your own bio and highlights today.

If someone who has never heard of you landed on your page right now, would they immediately know why they should follow you? If the answer is no, that’s probably a good place to start.

08/09/2026

✨ Mentorship Spotlight: Meet Bre ✨

Meet Bre, the creator behind Bre 🦕 Louis ✨& Everest 🏔️!

Bre is a vet tech, tandem team service dog handler, and dog lover who joined my Social Media Mentorship Program because she wants to grow her account and share more of her life, interests, and journey with the people who genuinely want to follow along.

Bre she just started working with me last week and we’re not focused on brand deals or UGC right now. At the moment, she really just wants to grow as a creator, and if those things come along, great, but it isn’t really a priority. She is focused on sharing her journey and building a community.

For right now, we’re building the foundation first.

Our first step was auditing her account and identifying the little things that can make a big difference when you’re trying to grow:

✨ Updating her bio
✨ Creating highlights that better showcase who she is
✨ Building a more consistent posting strategy
✨ Finding editing tools and creator resources to make content creation easier
✨ Figuring out what kind of content feels natural for her

I always tell my mentorship clients that growth doesn’t have to mean completely reinventing yourself or turning your account into a business overnight.

Sometimes it’s simply about making your account easier to understand, finding your voice, and creating consistently enough for the right people to find you.

Bre is just getting started, and I’m so excited to see what the next few months bring.

Welcome to the mentorship program, Bre! I can’t wait to watch Bre 🦕 Louis ✨& Everest 🏔️ grow!

08/06/2026

✨ Mentorship Spotlight: Meet Ivey ✨

When Ivey and I first started working together, one of our biggest goals wasn’t chasing viral videos, it was helping her find a content style that felt authentically her.
And that’s exactly what she’s done.

Ivey is a content creator who shares life with Type 1 Diabetes, educates about service dogs, and somehow manages to make people laugh while talking about topics that aren’t always easy. Her content is honest, relatable, and has become a place where people feel understood.

Over the past few months, we’ve worked on refining her content strategy, strengthening her SEO, and leaning into the personality that makes her stand out. Instead of trying to fit into what everyone else is doing, we’ve focused on creating content that reflects who she is and it’s paying off.

Watching her confidence grow has been one of my favorite parts of this journey. She’s building a community that genuinely connects with her content and is beginning to partner with brands that align with her values.

This is why I love mentorship. It’s not about changing who someone is, it’s about helping them tell their story in a way that reaches the people who need to hear it.

Go give Ivey a follow. I have a feeling she’s really going places!

Salty Sheps Media LLC

09/03/2026

09/01/2026

08/21/2026

08/11/2026

08/10/2026

08/10/2026

08/09/2026

08/06/2026

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