09/04/2026
When you’re new to UGC, it’s easy to fall into the scarcity mindset.
You say yes to the $50 job because you need experience. You apply to everything because you’re afraid the next opportunity might not come. You say yes to gifted products, unpaid work, and anything that feels like a chance to “get your foot in the door.”
I get it. I’ve been there.
But eventually I realized that being busy isn’t the same as building a valuable skill.
My time is better spent practicing my craft, studying what makes an ad work, improving my hooks, delivery and storytelling, and creating work that makes brands want to pay me more.
There IS money being spent on social advertising. I don’t need every opportunity. I need to become good enough to compete for the right ones.
Being new doesn’t mean you have to stay cheap.
If you’re a UGC creator building your skills and figuring out your worth, follow along. I’m sharing what I’m learning at 52.