REW ADS - Amazon PPC Marketing Agency, 9945 Prospect Avenue, Suite B, Santee, CA (2026)

10/28/2025

Hiring Local Assistant, San Diego / Poway

● Part time or full time, flexible hours
● In-person role

What you will do

● Support e-commerce and Amazon operations
● Organize schedules, errands, and admin tasks
● Help with content creation and social media
● Manage shipments, product listings, and tracking
● Pitch in on creative and home organization projects

What you need

● You live in San Diego or Poway, travel in the area as needed
● Strong communication and organization
● Comfortable with Excel, Google Drive, and social platforms
● Your own car, on time, trustworthy
● Basic understanding of AI

Hours and pay

● Flexible hours, about 20 to 40 per week based on your skills and availability
● $25 per hour starting rate, performance bonus for great work

How to apply

Send a short intro and your resume to

[email protected]

09/09/2025

Exclusivity Clauses: Something Most Sellers Forget

We launched a Dark Spot Remover Cream at a $19 Average Sale Price.
In the first 2 months, the product was scaling fast.

● Clinically-proven ingredients
● Visible results (from calmed redness to faded spots within weeks)

But here’s what happened:
Our supplier sold an identical formula to 2 other sellers.

● CTR? Solid.
● Conversion rate? Solid.

Yet, ASP slid from $19 → $15–$17.

Not because of PPC.
Because of missing exclusivity clauses in the PO.

The Fix

● Channel Exclusivity – no sales of our product (or similar) on Amazon. com/.ca/.co.uk/.de/.fr/.it/.es for 48 months.

● Territory Exclusivity – list countries explicitly, tied to shipments + marketplace domains.

● Spec/Formula Lock – actives, packaging, dimensions, dielines locked; ±2% change = breach.

● Tooling Ownership – bottles, caps, molds, carton dielines tagged as ours.

● First Right of Refusal – supplier must offer improvements to us first.

● Price Protection – cap increases (≤3%/quarter) or tie to raw material indices.

● Distribution Disclosure – supplier must list related entities, no side deals.

● Confidentiality – covers BOM, labels, cartons, intel for 2–3 years post-term.

● Co-op Takedowns – supplier cooperates on Amazon/IP takedowns within 48h.

Penalties that bite:

● 2–3× PO value for breach
● Immediate deposit refund
● Mold transfer at supplier’s cost
● Retroactive credit on last 2 POs

What we had to give in return:

● Rolling 90-day forecast + MOQ
● Slightly better payment terms (40/60)
● Faster approvals
● Share anonymized sell-through so they can plan capacity

Red flags we walk away from:

● “Exclusive in North America” (too vague)
● “Same spec, new color/name” loopholes
● Supplier hides related entities
● No tooling segregation or serial tracking
● Vague “best efforts” takedown language

The Result

✅ ASP held steady at $19
✅ TACoS dropped (no clones bidding against us)
✅ Reviews compounded, all demand funneled into our listing

Takeaway:

If your ads are performing but your margins keep leaking, the problem isn’t PPC.

It’s your supplier contract.

Every quarter, I purchase over $5M worth of inventory from suppliers, both for my own brands and for clients.

That kind of volume opens doors most sellers never get access to.

If you’re in beauty or supplements and want better terms with your suppliers, send me a message.

Let’s talk...

09/03/2025

𝐈𝐧 𝟐𝟎𝟐𝟓, 𝐛𝐞𝐚𝐮𝐭𝐲 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐫𝐞𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐞𝐚𝐜𝐡 𝐨𝐭𝐡𝐞𝐫.

They’re competing with a trend cycle that burns out faster than most supply chains can keep up.

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐧𝐨𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐢𝐧𝐠 𝐞𝐯𝐞𝐫𝐲 𝟑𝟎 - 𝟒𝟓 𝐝𝐚𝐲𝐬 𝐢𝐧 𝐜𝐞𝐫𝐭𝐚𝐢𝐧 𝐛𝐞𝐚𝐮𝐭𝐲 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬… 𝐲𝐨𝐮’𝐫𝐞 𝐢𝐧𝐯𝐢𝐬𝐢𝐛𝐥𝐞.

Not because you want to launch that often.

Because your customers expect it.

𝟒𝟐% 𝐨𝐟 𝐆𝐞𝐧 𝐙 now discover beauty products on TikTok.
𝟕𝟏% expect brands to release products more frequently than they did five years ago.

That’s why brands like:

"ColourPop" drop new SKUs nearly every week.
"Fenty" ties limited-edition launches to cultural moments.
"Beauty Pie" uses smaller, rapid drops inside a membership model to test and learn before going global.

𝐀𝐧𝐝 𝐡𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐩𝐫𝐨𝐛𝐥𝐞𝐦 𝐦𝐨𝐬𝐭 𝐟𝐨𝐮𝐧𝐝𝐞𝐫𝐬 𝐝𝐨𝐧’𝐭 𝐬𝐞𝐞 𝐮𝐧𝐭𝐢𝐥 𝐢𝐭’𝐬 𝐭𝐨𝐨 𝐥𝐚𝐭𝐞:

The market isn’t slowing down for your R&D.

TikTok doesn’t care that your formula took 18 months to perfect.

In this environment:
... The slow pay the price.... But rushing carries its own cost — cutting corners destroys trust.

𝐒𝐨 𝐡𝐨𝐰 𝐝𝐨 𝐲𝐨𝐮 𝐰𝐢𝐧?

By mastering what we call agile depth:

Launching fast without sacrificing the emotional resonance, functionality, and quality that make customers stay.

𝐓𝐡𝐚𝐭’𝐬 𝐡𝐨𝐰 𝐰𝐞’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐛𝐞𝐚𝐮𝐭𝐲 𝐛𝐫𝐚𝐧𝐝𝐬 𝐨𝐧 𝐀𝐦𝐚𝐳𝐨𝐧 𝐭𝐡𝐢𝐬 𝐲𝐞𝐚𝐫.

💡 100+ launches in 2025 alone, all in skincare and supplements.
💡 8 out of 10 hitting profitability in 1st or 2nd month.

Not by chasing every micro-trend, but by building trust into every product before it ever hits the listing.

𝐈𝐟 𝐲𝐨𝐮’𝐫𝐞 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐢𝐧 𝐛𝐞𝐚𝐮𝐭𝐲, 𝐬𝐤𝐢𝐧𝐜𝐚𝐫𝐞, 𝐨𝐫 𝐬𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐟𝐞𝐞𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐬𝐩𝐞𝐞𝐝 𝐜𝐲𝐜𝐥𝐞…

Drop a comment or DM.

I’ll share exactly how we’re structuring sourcing, launches, and positioning so you can move fast and stand out.

03/14/2025

One of my own brands made $901,766 in February 2025.

But in February 2024? It was almost half ($572,151).

Just a year ago, I was stuck.

Scaling felt impossible because I was drowning in daily operations.

If you’re running an Amazon brand, you know the feeling.

The endless cycle of logistics, PPC tweaks, and Amazon headaches that leave little to no time for actual growth.

That’s exactly what happened to me.

At a certain point, every growing Amazon business faces a major challenge:

📌 The more you scale, the more maintenance work piles up
(Supply Chain Issues, Customer Service, Listing Updates, PPC Adjustments, and of course, Occasional Amazon disaster.

But the only way to keep growing is to focus on ‘Growth’

Most sellers hit a point where maintenance takes over, and suddenly, there’s no time left for Growth.

Then I found the solution in a Facebook post from a guy whose Amazon business was sold for 8 figures.

He called it,

‘The Wall’.

Last year, I hit it hard.

Every day was filled with supplier calls, Amazon emails, and last-minute problem-solving.

🔥 Shipment delays
🔥 Listing suppressions
🔥 PPC performance dips

And guess what happened?

My plans to expand stalled.

I was so caught up in running the business that I wasn’t growing it anymore.

What next?

I then switched from being an ‘Operator’ to becoming a ‘Business Owner’

The breakthrough came when I made one crucial shift:

👉 I stopped trying to manage everything myself.

Instead, I designed a business that could run without me being in the weeds every single day.

I realized that growth doesn’t come from working harder—it comes from removing yourself from day-to-day operations and focusing on high-impact decisions.

So here’s what I did:

✔ Systemized my operations – I documented every repeatable process so it could be handled without me.

✔ Hired the right people – Not just VAs, but specialists who could own key areas like PPC, supply chain, and customer support.

✔ Delegated with accountability – Instead of micromanaging, I set clear KPIs and let my team take full responsibility.

That’s what unlocked real growth for me.

📈 In one year, I scaled from $572K/month to $901K/month

My goal for 2025?

Hit $20M by December 2025.

Sounds ambitious, right?

The lesson?

You can’t scale if you’re stuck in the daily grind.

You either design a business that runs without you or you stay trapped in maintenance forever.

So, are you running your business… or is your business running you?

02/13/2025

𝐀𝐮𝐭𝐨 𝐕𝐒 𝐌𝐚𝐧𝐮𝐚𝐥 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠? Which one should we use at which stage of product launch?

If you're launching a product on Amazon, one of the biggest questions you’ll face is:

Should I use auto or manual product targeting for my PPC campaigns?

The truth is, both have their place—but knowing when to use each can make all the difference in your product’s success.

Let’s break it down!

When you’re launching a new product, it’s tempting to rely on auto campaigns to “test the waters.”

But here’s the catch:

Auto campaigns cast a wide net, often targeting irrelevant keywords. This can train Amazon’s algorithm to focus on the wrong search terms, hurting your product’s visibility.

This is why starting with manual targeting is often the smarter move.

𝐌𝐚𝐧𝐮𝐚𝐥 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 allow you to define your keyword family—the specific terms you want to rank for. This ensures Amazon’s algorithm learns the right keywords from the start.

After about a week of launching, it’s essential to check how many keywords are indexed in your backend.

For example, if you find that certain keywords are already indexed, you can take those keywords and insert them into your manual targeting campaigns.

This helps refine your strategy and ensures you’re focusing on the most relevant terms.

You can use tools like search term reports, brand analytics, and do competitor research to identify high-potential keywords. Insert these into your manual campaigns to improve targeting accuracy.

Now a question might arise…

𝙒𝙝𝙚𝙣 𝙩𝙤 𝙐𝙨𝙚 𝘼𝙪𝙩𝙤 𝙏𝙖𝙧𝙜𝙚𝙩𝙞𝙣𝙜?

Auto campaigns aren’t useless—they have their place!

We should run them alongside our manual campaigns, especially for new product launches.

This is because we get quicker data from Amazon when using automated campaigns. After a week, we can then switch to more precise, manual targeting.

And…

They’re especially helpful during seasonal events like Prime Day, Black Friday, or Mother’s Day.

During these times, auto campaigns can help you discover new, trending keywords you might not have considered.

They’re also great for keyword discovery.

Once your manual campaigns are running smoothly, auto campaigns can uncover additional keywords to add to your manual strategy.

And now comes an important concept…

𝙏𝙝𝙚 𝙄𝙣𝙙𝙚𝙭𝙞𝙣𝙜 𝙫𝙨. 𝙍𝙖𝙣𝙠𝙞𝙣𝙜 𝘽𝙖𝙡𝙖𝙣𝙘𝙚

Here’s the thing:

The more keywords your product is indexed for, the better.

Manual campaigns help you focus on the right keywords from the start, improving your chances of ranking for them.

As your campaign performance improves (e.g., moving from 0/100 to 20/80 or 30/70 PPC sales ratios), you can shift your focus to ranking for those keywords.

It’s all about finding the right balance between indexing and ranking.

𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬:

Start with manual targeting to define your keyword family and train Amazon’s algorithm correctly.

After a week, check which keywords are indexed in your backend and add them to your manual targeting.

Use auto targeting strategically for seasonal events and keyword discovery.

Regularly analyze search term reports and adjust your campaigns to improve performance.

P.S: What’s the biggest challenge you’ve faced with Amazon PPC campaigns? Let’s discuss and sort things out!

01/27/2025

Targeting everyone will increase your profits. Right?

Wrong!

Yesterday, we had a meeting with a skincare brand that sells products that are exclusively beneficial for cancer patients.

But they didn’t use the word “cancer” anywhere while listing their products.

Why?

Because they thought 𝐧𝐢𝐜𝐡𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 𝐰𝐨𝐮𝐥𝐝 𝐝𝐞𝐜𝐫𝐞𝐚𝐬𝐞 𝐭𝐡𝐞𝐢𝐫 𝐩𝐫𝐨𝐟𝐢𝐭𝐬 and that…

Targeting a broader audience would help them boost their ROI.

However, we explained to them that being specific always helps.
Here’s why you need to niche down your target audience…

𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐑𝐚𝐭𝐞𝐬:

When you target a specific audience, your marketing messages become more relevant and resonate with their needs and pain points.

This leads to higher click-through rates, lower bounce rates, and ultimately, more conversions.

𝐑𝐞𝐝𝐮𝐜𝐞𝐝 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧:

When you target a broader audience, you're competing with everyone else.

By niching down, you're focusing on a smaller segment of the market with less competition, giving you a better chance to stand out and dominate your niche.

Let’s understand this with an example,

If you have a toothache, who will you go to?

A general physician or a dentist?

A dentist, Right?

This is exactly why the concept of 𝐆𝐞𝐧𝐞𝐫𝐚𝐥𝐢𝐬𝐭 𝐯𝐬 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 is so crucial.

We explained to them that the people with the same products are earning 5-10x on Amazon by targeting cancer patients and 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐛𝐫𝐚𝐧𝐝𝐬 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐩𝐚𝐫𝐭𝐢𝐜𝐮𝐥𝐚𝐫 𝐤𝐞𝐲𝐰𝐨𝐫𝐝.

Negotiations are going on.

Let’s see what the future holds…

Are you ready to niche down and get higher profits?

Schedule a 𝐅𝐑𝐄𝐄 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 with us today and let's discuss how to refine your target audience and maximize your marketing ROI.

12/23/2024

"To write or not to write, to speak or not to speak - that is the question!"

Rephrasing the Bard herself, I’m here today to ask the Amazon community a crucial question:

What’s the most critical factor when choosing a PPC agency or specialist to handle your business?
Is it the quality of their marketing pages?

How often they blah blah blah on social media?

Or is it how much real experience they’ve gained slogging through the trenches as a seller?

Here’s the unvarnished truth:

The ones who can’t make it as Amazon sellers often pivot to teaching you how to sell.

And those who can’t even teach? They’ll package it all up into a shiny course and sell it to you.
Let’s face it:

PPC is mind-numbingly tedious work.

It’s testing endless strategies, tweaking listings, overhauling products, and burning through ad budgets.

But the grind pays off - because if done right, you’ll find that elusive sweet spot where growth and profitability align.
Now, your average PPC agency will harp on the basics:

“Work on your reviews. Lower your prices. Change your images. Tweak this. Fix that.”

But a great PPC agency?

They come prepared with a clear roadmap - detailing realistic projections, various financial scenarios, and a deep understanding of your margins.
At the end of the day, Amazon is a business.

Yes, trying and risking are part of the process, but we’re all here to make money.

If your team can’t deliver that, no matter how well they write or sweet-talk you, they’re not worth your time.
So, when vetting your PPC team, ask the hard questions:

What are the projected sales? What’s the plan to protect and grow profit margins?

Because the right partner will have answers—not excuses.

12/23/2024

🚀𝐓𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭 𝐭𝐨 𝐋𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐓𝐀𝐂𝐨𝐒 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐂𝐮𝐭𝐭𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐀𝐝 𝐁𝐮𝐝𝐠𝐞𝐭 🚀

TACoS (Total Advertising Cost of Sales) feels like a balancing act, doesn’t it?

Too high, and your profits disappear. Too low, and you’re not scaling effectively.

Here’s the thing:

Lowering TACoS isn’t about slashing your ad budget, it’s about smarter spending.

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐰𝐞 𝐝𝐨 𝐢𝐭 𝐚𝐭 𝐑𝐄𝐖𝐀𝐝𝐬: 👇

✅𝐀𝐯𝐨𝐢𝐝 𝐂𝐚𝐧𝐧𝐢𝐛𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬

Cannibalization is, when our Product appears in Top 4 listings organically for a search term and still we are targeting that search term in Sponsored Products at TOS.

We should reduce our Ad Spend on that Keyword and allocate the budget on Keywords with lower impression share but high ROAS to build organic ranks on those keywords.

✅ 𝐒𝐡𝐢𝐟𝐭 𝐅𝐨𝐜𝐮𝐬 𝐒𝐦𝐚𝐫𝐭𝐥𝐲

Divide the budget between:

Keywords where ranks are already built to sustain organic sales.

New target keywords to drive PPC sales and build organic ranks.

This ensures steady organic growth while expanding your keyword targeting for building organic ranks.

✅ 𝗥𝗲𝗳𝗶𝗻𝗲 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗕𝗶𝗱𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

Use data-driven insights from Impression Share Reports to find keywords with:

Strong sales performance but a lower impression share.

Allocate more PPC budgets to these keywords while maintaining bids to sustain ranks on your high-performing terms.

📊 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆
One of our clients, came to us with a 22.88% TACoS and $10,855 in total monthly sales.

In just 30 days, here’s what we achieved:

Scaled ad spend by 52%, from $2,483 to $3,788.
Increased total sales by 100%, growing from $10,855 to $21,780.
Reduced TACoS from 22.88% to 17.00%.

✨ Ready to transform your ad performance? Let’s talk! DM us “Optimize” to learn more.

REW ADS - Amazon PPC Marketing Agency

10/28/2025

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