06/02/2026
One of the biggest mistakes I see manufacturers and suppliers make is assuming that customers are searching for their products.
Most aren't.
They're searching for answers.
A contractor who's trying to grow their business isn't typing your company name into Google.
They're asking questions like, "What size pressure washer should I buy?", "How do I increase production on commercial jobs?", "What's the difference between a skid and a trailer build?", or "What chemical should I use for this surface?"
The companies that consistently answer those questions are the companies that earn attention, build trust, and ultimately win more business.
For years, marketing was largely about ranking on Google. Today, it's much bigger than that. Customers are searching on YouTube, asking questions in industry groups, and increasingly turning to AI platforms like ChatGPT, Gemini, Claude, and Perplexity for recommendations and guidance.
Those platforms don't randomly recommend businesses. They pull information from websites, blogs, videos, FAQs, case studies, and educational content to determine who demonstrates expertise on a subject.
That's why educational content has become one of the most valuable assets a manufacturer, supplier, or distributor can create.
A well written blog doesn't just help your website. It can become social media content, email campaigns, videos, sales resources, FAQ pages, and another signal that helps both search engines and AI platforms understand what your company does and who it helps.
We recently published a new article breaking down why so many pressure washing manufacturers and suppliers struggle to reach contractors online, what has changed in customer behavior, and how educational content is becoming one of the biggest competitive advantages in the industry.
Read the full article here: https://www.thedabmarketing.com/post/why-most-pressure-washing-manufacturers-and-suppliers-struggle-to-reach-contractors-online