PURPL the branding agency

04/23/2024

Stop talking about yourself!
Your audience doesn’t care about you until they feel you care about them. Having the right messaging and communication tools makes all the difference in connecting with your audience that builds brand loyalty.

A recent PURPL project re-imagined our clients existing facts sheets as “how-to guides.” Content was rewritten to address what matters to the potential customers, formatting the message into easily engageable content, ie: segmenting the information into more digestible sections, creating relevant headlines, sub-headers and callouts. The new system provides multifunctional use in a variety of new business conversations, creating a value-based conversation.

Give me Value, not Marketing.
In continuing to evolve the brand, this “value-centered” strategy ditches traditional sales speak and focuses on relevant, applicable, practical, and educational content.

Making dense content digestible
1. Forgo the fluff. Strip it down. Find the main point in each paragraph THEN elaborate IF it provides additional value for the consumer.

2. Sectionalize content. One page of information can feel overwhelming. Separating information into sizable sections allows for a much easier and faster read.

3. Quick-hit content.
Headlines, subheads, bullet pointed sections, and call outs are all focused on making the value of the content more clear and more accessible, encouraging further reader attention.

4. Utilizing more space.
Instead of using one side of an 8.5x11, foldable handouts allow both sides to be used, creating a more dynamic layout and greater surface area for content to live on.

09/11/2023

High synergy. Good work.

Lots of fruitful communications are taking place with the EarthBalance team this summer as we transition from project planning to ideation.

Working with clients who are just as passionate as we are fosters harmony that helps move our brands forward with clarity and momentum!Maintaining successful brand relationships has other perks too, ie: SWAG!

08/16/2023

In an increasingly digital world why would you need a paper business card? We know a few clients who just zap their contact card directly from their phones. Quick, easy, done.

So, why do we still believe in paper business cards?
Because we believe in the POWER OF BRANDING.

Zapping a vCard to someone is EASY, but you just lost a chance to stand out by making a strong BRAND IMPRESSION.

When you create moments for your brand to make an impression and be memorable, AND make it easy to engage with, something incredible happens. A brand with moments like this drives customers to trust, appreciate, and believe in your brand.

What does a memorable and easy brand moment look like in real life?

The new PURPL business cards: thick paper, matte finish, contrasting spot gloss, vivid colors, even multiple logo versions for every card (that’s our thing)… PLUS a QR code to zap the contact info directly into your digital contacts.

Yes, you can have it all!

07/18/2023

Solutions are not linear. Sometimes it takes a bit of recalibrating to achieve a desired result for any given project. Take this for example.

We acquired some catalog files to print. They however, did not meet the minimum requirements for print. With the client’s approval, we redesigned them almost completely, checking that the images had the necessary resolution, tracing fonts, adding and removing pages until the whole set made sense, and paying attention to a thousand and one details so that nothing was missed. Finally, we were able to take the files to print and everything went very well.

This is part of our day-to-day at the Agency as well as our first official approach to the US Hispanic/Latino market. We are proud to have Hispanic people at Purpl, which makes us very happy to have collaborated with Paisa.

05/02/2023

Our new site reflects the intelligence, creativity, and energy we bring to every brand we build.

Just like our agency, the site will continue to grow… with more branding insights, deeper brand case studies, and of course, more photos of cats. (It’s one of the things the internet was made for, right?)

Check it out…

Your new brand future starts here. Purpl is a branding agency serving clients all over the globe. We build promise-driven brands, creating deeper human relationships between your business and the people you serve. Connecting strategy, design, culture. Formerly studio bc/c.

03/16/2023

ORANGE OCTOPUS
Real Ingredients. Real good. Real fun.

Not too long ago, we developed a new brand for Orange Octopus— a super popular and growing ice cream shop where everything is made oh so good from all-natural, real ingredients. No flavor additives. (There’s real bourbon in the honey maple bourbon!)

The new brand was built on a clear value proposition, brand strategy, and the “real fun” brand mascot: Ollie, the melting ice cream scoop octopus. The entire brand system spanned everything from the website to in-store graphics, packaging, merchandise, social, and marketing. The end result, a complete brand experience that’s just as sweet and fun as the ice cream flavors.

03/10/2023

The future of creativity is in the house!
Sam Grimm and Nickela Winfield, both interns here in the studio, have made the 2023 students to watch list! From a final selection of 95 students across 50 different universities in the US, receiving this honor is no easy feat. Go check out these talented folks!!

Nickela
behance.net/Nickela
linkedin.com/in/nickelawinfield

Sam
behance.net/samgrimm
linkedin.com/in/samgrimm

gdusa.com/studentstowatch2023

03/09/2023

Say hello to our new intern Sam, a Graphic Design senior at Ringling College of Art and Design! Two weeks in and she’s already on top of her tasks. Welcome to the team!

02/02/2023

Schools In!

As you may know, our principal, Brian Carlock, has instructed many Graphic Design courses at Ringling College of Art and Design, offering thoughtful, strategic, and skilled teachings from the creative industry— introducing real-world practices, and bold insights to his students.

For the 2023 Fall semester, he opened his first class with a unique challenge. After inspecting two fictitious bands with A LOT of personality, the students were to complete 8+ rough brand concept sketches and present their best three creative ideas by the next class.

Within this project, there are two major lessons:

ONE
In a real client/ creative environment, you don’t get to choose the topic or the brand. You MUST deliver on a BRIEF based on something (ie: business plan, event, etc.) that already exists. Working with restrictions and constraints is a part of the job.

TWO
Jumping ahead=falling behind. Work fast and furious first, THEN you may refine. Getting into every single idea in the beginning wastes critical time, and you’ve got a budget to stick to.

01/09/2023

2023 Winter Intern: Nickela Winfield
Education: Ringling College of Art and Design
Major/Year: Graphic Design, Senior

Welcome to the team Nickela! There’s much to be accomplished during this season and we have every confidence Nickela is going to rock it!

01/06/2023

Client: Fortress Solutions
Description: A global provider of deployment, logistics and critical support needs.
Location: Plano, TX
Project: Divisional Logos

To show off the industries Fortress Solutions serves, we created three additional logos that builds the narrative of Fortress and reinforces the core categories of the business.

 

12/22/2022

Happy Holidays from STUDIO BC/C! 

The studio will be closed Dec. 26th-30th and reopen Jan 2nd.

A special thanks to our clients, near and far. We’ve been able to accomplish so much together this year. We’re already seeing new heights to scale together in the coming year. So, onward!

And of course, cheers to our dedicated partners, employees, and interns who’ve made this past year full of abundance and growth.