81 & Sunny - Digital Media Investments

10/23/2024

This week, we were informed that we were honored by Inc. Magazine as a 2024 Power Partner Award winner! This is no easy feat to be chosen to be on this esteemed list because the criteria to win comes directly from blind survey feedback from our clients!

We are thrilled and honored to be recognized twice in the same year by two major publications for our B2B expertise! Thank you to our clients for believing and trusting in our abilities as a valuable partner! 🙏

2024 Power Partner Award Profile: https://www.inc.com/profile/81-&-sunny

Criteria to Win: https://www.inc.com/power-partner-awards-methodology-how-we-selected-these-companies.html

Inside the data-driven process behind creating our annual list of top-notch B2B partners from across the globe.

09/19/2024

Are you frustrated with Google Ads leads that have resulted in an unprofitable investment? Do you know for sure if your investment is profitable or not? 🤔 You are certainly not alone!

In this whitepaper, we break down 6 proven successful strategies that we execute on a daily basis that help consistently drive leads that have the highest probability of converting into sales and therefore result in a profitable investment!

81 & Sunny’s industry expertise connects you with your customers using strategic and targeted digital advertising, SEO, analytics, and consulting.

06/05/2024

Truer words have never been spoken about advertising! And this guy knew how to move product! 🚗 Always be generating demand and choose a partner that can deliver just that!! ☀️

05/08/2024

Check out our case study that shows how 81 & Sunny and Switch Growth increased Pipeline Revenue by 98% by improving match rates and therefore improving the signals training the Google Ads algorithm ⬇️

https://eightyoneandsunny.com/how-81-sunny-switch-growth-increased-pipeline-revenue-by-98/

04/05/2024

Eric and the entire 81 & Sunny team are honored and humbled to have been chosen for this award by Adweek. 81 & Sunny eats, breathes, and lives in the B2B demand generation world day in and day out for our B2B clients and are thrilled to be recognized as a top agency in this space! Fantastic win for the entire team and well deserved!

Click the link below to read more in detail!
https://eightyoneandsunny.com/81-sunnys-eric-wilder-wins-adweeks-b2b-abm-innovator-of-the-year-award/

Tech innovators, clever marketing and thought leadership.

11/30/2023

This is why we do what we do and it never gets old to hear! 🤩

Being considered a trusted extension of our partner's internal marketing teams and helping them grow their business the right way is everything an agency partner should be. Proud of our team!

09/05/2023

Our partner success and growth in the B2B tech space continues to expand further and further in 2023! ☀️ Our most recent partnership kicking off this month is with Gurucul! GURUCUL offers the market Real-Time Visibility & Detection, Prioritized Investigations, and Automated Response Across Entire SOC Lifecycles.

In addition, we will get the pleasure of working with George Wilkes a second time around, who just recently joined GURUCUL as Vice President of Growth Marketing. When transparency and data proven results collide, strong partnerships are formed that can be replicated time and again! 🙌

Check out what GURUCUL can do for your business!
➡️ www.gurucul.com ⬅️

08/03/2023

Are your sales opportunities in your pipeline taking too long to close? 🧐 Read/Download our latest case study to learn how we were able to influence 90% of the largest closed/won deals for our client! 🤩 👉 https://eightyoneandsunny.com/pipeline-acceleration-program/

06/27/2023

For years, an impact window distributor was left in the dark about why the "efficient" leads he was investing his advertising dollars into were not scaling his business.

Short answer, these "efficient" leads were low-quality and had very low lead-to-sale conversion rates because his competition was willing to invest more to WIN quality customers.

Since partnering with 81 & Sunny four years ago, we've put our client in a position to compete and WIN YoY and have increased ROI as much as 700% during peak hurricane season! Take a look at our most recent case study to learn how we achieved this.

➡️ https://eightyoneandsunny.com/paying-for-too-many-low-quality-leads/

05/19/2023

Question for any Advertiser. Do you feel left in the dark by your current agency or an agency you have worked with in the past? Let 81 & Sunny shed some light☀️ on why you might feel that way and why the actions of a few are affecting the entire advertiser/agency dynamic in our industry. We feel it needs to be said because we hear👂 it way too often from advertisers of all sizes!

Check out our latest blog on the topic 👇
https://eightyoneandsunny.com/dont-be-left-in-the-dark/

05/12/2023

Our expansion in the tech space continues to expand! 🎉 We have recently partnered with KaiNexus and could not be more excited! KaiNexus is the SaaS solution for your Lean and Improvement work where teams can capture, implement, measure, and share in one system that does it all. Mandatory in today's complex and competitive work environment.

81 & Sunny will be managing all digital media investment and cannot wait to see what this partnership blossoms into!

Check out what KaiNexus can do for your business!
➡ www.kainexus.com ⬅

03/22/2023

You can measure success in many different ways. KPI's help your company to focus on making the best and smartest business decisions to ensure overall success.

There are many factors to consider while developing KPIs and these factors can be different depending on which industry your business is in. KPI's must be clearly defined and fall in line with your company's goals while also being adjusted & optimized accordingly as market conditions change, for example.

So, next time you think about a “key performance indicator”, think about how your business can keep people informed, involved, interested and inspired!