09/17/2026
Overlay your TV spot schedule on your direct traffic. Watch the spikes. 📊
Broadcast gets called unmeasurable because nobody clicks a television.
But it has something no other channel does: a known airtime. Stations can now tie UTM tracking to the exact minute your spot runs, so you see what your traffic does in the 8 to 10 minutes after. 📈
And it's the good kind of traffic. Direct and branded. People typing your store's name into a browser because they just heard it.
Sanford Honda ran broadcast and streaming together and watched direct branded traffic climb 59% in three months.
All five TV myths are in the full session. Watch the replay 👇
https://bit.ly/4ywkzba