04/24/2019
"We expect US digital ad spending to reach $129.34 billion in 2019, accounting for 54.2% of total media ad spending. An accelerated decline in traditional media advertising, particularly TV, has led digital to overtake traditional slightly earlier than we previously predicted."
The two big players continue to be Google and Facebook however a third and fastest growing contender is Amazon! Like we are really all that surprised...
"In 2019, advertisers will spend $11.33 billion using Amazon’s platform."
Where are you spending your advertising and marketing dollars in 2019?
This year will be the first time that digital ad spending will account for more than 50% of the total US ad market. The majority of digital ad investments will still go to Google and Facebook, but Amazon is gaining ground.