08/22/2026
From Roughly 3,000 Followers to 1M+ Across 4 Platforms in 3 Years
Todd Alan Todd Alan - Handmade Braided Wedding Rings is a jeweler in Sarasota. Todd hand-braids wedding rings, and he can explain why a diamond is or is not rare better than anyone we have filmed.
When we started, he had about 2,000 YouTube subscribers, about 1,000 on Facebook, 300 on Instagram, and no TikTok at all. Three years of consistent short-form video later, filmed in his workshop by our team, the accounts are past a million followers combined across Instagram, TikTok, Facebook, and YouTube.
One 60-second explainer on diamond rarity, filmed at his bench with a jeweler’s loupe on his head, stands out. It has 20.8 million views and over a million likes as of August 2026, and it is public, so you can go check.
