05/23/2024
Are your Pinterest ad campaigns underperforming? Use these tips below to optimize your ads ⤵️
➡️ Targeting on Pinterest is wildly different than FB or TT 👀 Since Pinterest is an SEO based platform, keywords + interest targeting can make or break your campaign performance! Testing keywords will be the key to your campaign success 🙌🏻
➡️ Test static and video ad formats. This will help you understand which type of content resonates more with your ideal customer, and then you can focus more on the type of ad format that’s performing better. Not every audience is created the same (niche to niche).
➡️ Narrow in on targeting after two weeks. These two weeks will allow your ads to get through the learning phase and show what’s working and what isn’t - and you can optimize and narrow in based on these analytics to create more conversions.
➡️ Have a clear call to action. Make sure the user knows what they’re supposed to do after viewing your ad. Shop the product, download the free guide, visit your site, etc.
➡️ Include keywords in your text overlay. These keywords are crucial for your ads to perform well as Pinterest reads this text and uses it to reach your desired audience.
➡️ Take advantage of seasonal trends. These are huge on Pinterest, so don’t miss out on the opportunity to showcase your product as a holiday gift, an outfit for a special event, etc.
Ready to level up your Pinterest game? We are hosting a LIVE Pinterest Town Hall, June 4th at 1pm!
If you want to be a part of the LIVE + learn how we’re using Pinterest to drive targeted web traffic + quality leads as a digital entrepreneur—DM us “TOWNHALL” to join us on the LIVE 🚀
