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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

LIFT

Name: LIFT
Address: Division Street, Saratoga Springs, NY, 12866, US
Telephone: +15183065626
Price range: $$

LIFT is a strategy-first, full-service marketing and advertising agency.

05/28/2026

The Belmont Stakes Racing Festival is landing in Saratoga next week for the last time. If you're in town, come celebrate and kick off the racing festivities downtown on June 3rd at Belmont On Broadway!

Date: June 3rd, 2026
Free concert and street closure: 7pm - 10pm
Featured Artist: Fitz and The Tantrums and Vertical Horizon
Location: Stage on Broadway adjacent to the City Center
VIP Pre - show from Chelsea Handler at 4pm @ UPH

Special thanks to us - LIFT Marketing - for this amazing custom artwork, designed by our very own.... the ahhhmazing Kristen Male 🔥🥰, and thanks to all who made the event possible, especially to Discover Saratoga, City of Saratoga Springs, Saratoga County, NYRA, Saratoga County Chamber of Commerce, Saratoga Economic Development Corporation, Saratoga Springs City Center, Saratoga Springs Downtown Business Alliance, Proctors, Live Nation, Coca Cola, Adirondack Trust Company and Amsure, UHY Advisors, Druthers, Della Auto Group, Saratoga Springs Special Assessment District, Market 32 and Price Chopper, Courtyard by Marriott Saratoga Springs, and The Saratoga Hilton.

05/20/2026

With the World Cup on the horizon, we’ve been pushing ourselves at LIFT to find the sweet spot where AI and human creativity actually make each other better. Adidas recently dropped a perfect example. “Backyard Legends” fuses real world footage with AI driven retro visuals in a way that feels fresh, emotional, and wildly inventive. This is the kind of work that proves AI isn’t the story, it’s the tool that helps tell it.

Check out the campaign on YouTube – Backyard Legends.

At LIFT, we are integrating AI tools across all agency functions, but not without the touch and talent of our expert team and human craft. Ask us about our creative accelerator and let us show you how AI is helping with visual ideation, editing and multi-format output.

05/08/2026

Mother’s Day spending hit new highs again this year with total spending expected to top $38Billion. Mother’s Day continues to be one of the biggest consumer holidays, with billions spent across retail, dining, travel, and experiences.

Key 2026 Mother's Day Spending Insights:

Top Gift Categories: Flowers (75% of shoppers), Greeting Cards (74%), Special Outings (63%), Gift Cards (55%), and Clothing (51%).

Highest Spending Areas: Jewelry leads at $7.5 billion, followed by special outings/experiences ($6.4 billion) and electronics ($4.4 billion).

Shopping Destinations: Consumers are splitting their shopping between online retailers (33%) and department stores (33%), with high activity in specialty and discount stores.

The takeaway for marketers: audiences invest where meaning lives. Build campaigns that honor the moment, not just the message. Want help marketing your business and products, contact liftmktg.com or email [email protected]

05/04/2026

May the 4th be with you. May your campaigns convert at lightspeed and may your marketing strategy be stronger than the Dark Side.

If you're struggling to find your marketing force, email us at [email protected]

04/28/2026

Spring cleaning but make it marketing. We’ve been digging through the LIFT archives and dusting off some of our favorite work from the past year, projects that challenged us, inspired us, and delivered real impact.

From luxury living with W & JW Marriott Residences by Truman in Calgary, to elevating Base Camp at Bear Mountain real estate… From bringing the Anne Frank Exhibit US premiere to life, to building a digital presence for Envision Architects…To driving tourism and destination marketing forward with Discover Saratoga.

Different industries. Different audiences. One consistent approach: thoughtful strategy, customized approach, smart creative, and results that move the needle. As a full-service, independent agency, we don’t just “clean up” brands, we help them build, improve, grow and stand out. Let us know if your business needs a spring refresh!

04/10/2026

Snickers just got a typographic glow-up 🍫✨ Meet Snickers Sans, a SICK new custom typeface crafted by . It channels the unmistakable attitude of the Snickers logo, fused with a hint of American Gothic edge.

LIFT Creative Team POV:
We’re loving the punchy verticals, confident proportions, and sharp angled terminals that give the whole system a jolt of energy. The classic Snickers wordmark was first carefully refined, and stripping back the in-lines, tightening the spacing, and polishing every curve and corner makes the mark feel much more modern, clean and fresh. Signature details stayed front and center: the iconic “S” spine, that satisfying vertical rhythm, and those angled cuts were all reimagined into a full, versatile alphabet.

The result? A type system that works as hard as it looks good.
It’s the same Snickers personality, just turned into a full design language.

03/24/2026

Why Hire Small Independent Marketing Agencies?

The consolidation of major holding companies has created opportunities for smaller, independent marketing agencies to win business, particularly in areas requiring high agility, specialized expertise, and AI integration. Indie and boutique ad agencies are smaller, specialized, independent firms offering highly personalized, agile, and senior-led marketing services, often focusing on niche expertise rather than mass-market scale. They are chosen for closer, high-touch relationships, quicker turnarounds, tailored strategies, and often higher ROI due to lower overhead.

Enter LIFT. A full-service independent marketing agency offering media buying, digital strategy, lead-gen, creative campaigns and more.

Here are 5 Reasons to hire us.

1. Direct Access to Talent: Unlike large agencies where junior staff often run accounts, boutique agencies provide direct access to founders and senior strategists, ensuring expert-level oversight.

2. Nimble and Flexible: Small teams move faster, adapting to market changes, providing quicker feedback loops, and avoiding the bureaucracy of large firms.

3. Personalized, Tailored Service: Because they maintain fewer clients, these agencies invest time in truly understanding the brand story and unique challenges, delivering bespoke strategies rather than templated solutions.

4. Cost-Effectiveness & Transparency: With lower overhead costs (no massive offices or layers of management), budget goes toward actual work, not administrative bloat.

5. Greater Creativity & Passion: Smaller teams are often more entrepreneurial, passionate, and willing to take creative risks to produce standout work.

Learn more about us at LIFTmtg.com and let's start talking.

06/13/2025

Hey, Hey, Hey! Like the post says... we are streamlining our agency's organic socials and we've decided to focus on our Instagram and LinkedIn and will no longer be updating our organic page. Follow us on Instagram for all the latest updates, behind-the-scenes moments and more! instagram.com/liftmktg See you there! We have plans to test out some new social platforms too - more to come. And who knows, the world is always changing, as is social media. Perhaps we'll return to organic FB one day, you never know!

As for the agency, yes, 100% we are a insanely awesome digital media ad agency - and yes, we maintain all of our massive Meta Business Suite dashboards, among all other social and paid media digital serving platforms, and will continue to do so for all of our clients. Contact us if your business needs digital strategy, online growth acceleration, lead gen, or any other form of paid digital and paid social. Our media agency is business as usual. LIFTmktg.com [email protected]

06/09/2025

Adobe and design have long been synonymous, with Creative Suite leading the industry for decades. But that dominance is being challenged.

Tools like Figma, Canva, open-source platforms, and AI are shifting control into the hands of creators. Figma rivals Adobe in UI/UX, Canva offers accessible design for non-creatives, and AI tools lower the barrier to entry.

Adobe’s reputation and consistency are strengths, but its high cost and slower innovation are risks. Legacy alone won’t keep it on top; creators want tools that evolve with them.

To stay ahead, Adobe must match the pace of its competitors and prioritize user-first innovation.

06/03/2025

Get ready, Saratoga! Belmont on Broadway is about to kick-off! You don't want to miss this! Come out for an unforgettable night of live music, and good vibes. Wednesday, June 4. ✨ Featured Artist: Gin Blossoms and Uprooted 🎤Concert starts at 7PM | Stage on Broadway adjacent to the City Center

Address

Division Street
Saratoga Springs, NY
12866

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Telephone

+15183065626

Website

https://liftmktg.com/

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