GSS, The Marketing Agency

05/21/2026

Part-Time Opportunity for College Student or Junior Marketer (California / AZ)

We are seeking a driven and passionate individual enthusiastic about delivering first-class marketing services across the horse racing and equestrian industries. This individual should be a highly-organized, self-starter who thrives in a collaborative environment and embraces diversity in their daily tasks. This junior marketer will work directly with Senior Account Directors to provide smooth and timely delivery of quality marketing services, including research, profile management, content creation, and live event coverage.

Apply now 🔗 bit.ly/4uSAVsw

05/08/2026

Our Founder and Co-Owner, Shona Rotondo, recently spoke with LEX 18 on a historic Kentucky Derby win and a new era in "The Sport of Kings."

Congratulations, Cherie DeVaux! 🌹🏇👑

04/19/2026

A foundational marketing strategy, expert ex*****on and partner collaboration equals success. Sam Houston Race Park has been a GSS client since 2024. These 2026 numbers speak for themselves. 🏇

• Total on-track handle increased 4.92% YOY per day.
• Daily on-track handle was up 9.8% compared to 2025 meet.
• Attendance was up 4.5% YOY and highlighted by many on-track activities.

It is rewarding to see our partnership paying off. Congratulations to Bryan Pettigrew and team!

The 2026 Thoroughbred season at Sam Houston Race Park concluded April 4 with sizable increases in on-track wagering as well as attendance.

03/21/2026

Celebrating 10 years of building, evolving, and showing up for the industry we love.

From Grand Slam Social to GSS, The Marketing Agency, this milestone reflects the clients who trusted us early, the partners who grew with us, and the team who continues to raise the standard every day.

We enter 2026, the Year of the Fire Horse, with incredible clients, a stellar team, and stronger capabilities than we’ve ever had.

We’re just getting started. Here’s to the next decade of growth, innovation, and impact in horse sports.

03/17/2026

It's fitting that in the Year of the Fire Horse we celebrate a decade of building, evolving, and creating as an agency. 🔥

From Grand Slam Social to GSS, The Marketing Agency, our 10-year milestone reflects the clients who trusted us early, the partners who grew with us, and the team who continues to raise the standard every day.

Here’s to the next decade of growth, innovation, and impact in horse sports. ✨

12/02/2025

GSS is thrilled to share our CEO, Kaitlin C. Lively, will be moderating ✨ The Most Impactful Feed in Horse Racing: How Influencers Are Changing the Game ✨ at the Global Symposium on Racing on December 10th in Tucson.

We’ll be talking all things social storytelling, influencer strategy, and cultivation of the next generation of horse racing fans.

Featured Panelists:
Griffin Johnson – Influencer
Rachel Miller – Digital Marketing Manager, America's Best Racing
Jessica Paquette – Announcer, Parx Racing

GSS has been at the forefront of horse racing social media for over a decade. Our sport is evolving, and so is the way we bring people into it. 🏇💫

09/03/2025

Last Saratoga weekend of the summer! 🏇🎪

Thank you to all of our clients, partners and our incredible GSS team for making it one of the best yet!

08/07/2025

Congratulations to our longtime client on a record-breaking 104th Saratoga Sale. ✨

“The two-night sale shattered previously established records for gross, average, and median, including topping gross sales of $100,000,000 for the first time in the sale’s history.”

07/30/2025

Vision, innovation, and strategic alignment.

That is what drives us and defines us. ✨

07/22/2025

GSS in action. 🎬🏇

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