05/20/2026
FACTS. Just saying you’re going to “get content” will almost always result in zero content being attained. 😂
This is why we love a strategy and we love a plan! Every content shoot we work on with a client has a 4 step process to ensure we get what we need and what will perform.
1. Research and strategy! You can’t go into a shoot without knowing what you’re up against on social and what your specific strategy is going to be.
2. Shot list! We ♥️ an organized and thorough shot list workbook complete with concepts, shot type, content phase, models, scripts and more.
3. Prop gathering BEFORE the shoot. Solid props and tools make all the difference.
4. On the fly ideas! While we live by our shot list, we are always open to spontaneous ideas that pop up during a shoot- sometimes those are the best!