06/02/2026
🐴 What a great weekend at our first EUPHA Horse Show of the season!
We had the opportunity to serve as the official merchandise partner for the first of four EUPHA horse shows this summer, and it was a fantastic event.
One of the biggest hits of the weekend was our on-site customization. Riders, families, and fans were able to personalize hoodies and shirts right at the show with rider names, horse names, and custom sleeve prints. Watching people create something unique to them was a lot of fun and exactly why we invested in our mobile event trailer.
A huge thank you to everyone who stopped by, supported us, and trusted us with your apparel. We learned a lot, had a great time, and we're already getting ready for Show #2 this coming weekend!
And one more exciting update...
🏪 The new Soo Apparel storefront on Portage Avenue is almost ready! We are putting the finishing touches on everything and hope to officially open later this week. More details coming very soon.
Thank you all for your patience, support, and encouragement as we continue to grow.
See you at the next horse show!
Eastern Upper Peninsula Horseman's Association - EUPHA