12/08/2022
We love Better; who doesn't?
But in this case, what I mean is we love our lawyers, Sam and Liv, and the team at Better APC. We met Sam several years ago when he emailed us as a fellow B-Corp, just saying hi. I immediately connected to just the way he did that, no offers, no pressure, just connecting with a fun legal snippet he thought we might be interested in. Believe it or not, in ten years of Good Stuff, he's the only lawyer that's done that. So when we needed a new trademark expert, he was the first person we thought of.
So apart from a great lesson in email marketing, why do we partner with them? Well, they're a B-Corp, and that matters a lot to us. They put their money where their mouth is, are part of 1% for the planet, support democracy through voting, and are part of the Business for Good movement down in San Diego, where they're based. So that's a great start; we share the same values. But above all of that, they're generous with their time and knowledge; they don't make us feel like idiots when we inevitably ask the dumb client questions, and they talk in a way we can get.
We like to think of them as the unlawerly lawyers, they know their stuff for sure, but they're just down to earth, fun, and definitely don't take themselves too seriously. We also love their brand; it's real, authentic, and just them to a tee.
What's not to like? So now that's what we call Better all around.