Growing Social MN

07/30/2026

AI is here and it's not going away. AND we need to keep humans at the heart of our businesses. So how do we use it affectively?

PLEASE.... Stop using AI generated images.

I assure you, it does not look real, people do notice how different you look in person, and platforms are cracking down on AI content by labeling posts and not pushing it out to new viewers.

INSTEAD.... Post a real photo of yourself so folks can get to know the authentic you.

I'd rather see a selfie with poor lighting that shows you in your natural environment than an AI generated image that depicts a fictitious scene in a board room.

Thank you. This concludes my Ted Talk.

AI isn’t just “plug n’ play.” You can’t use AI as your social media manager—even if it CAN create a few passable posts, after a while, every post sounds the same.

Your followers don’t follow an AI—they follow YOU. AI should be a supplement, not the main event.

03/10/2026

A question popped up recently:

How do you attract the right people to your Facebook business page?

I assumed the answer was creating more engaging content.

But while reviewing a small experiment with my social media strategist, Morgan, I realized something important:

Before you attract the right people…
you have to earn attention first.

This video shares what we noticed and what it changed about how I think about social media.

(This is Part 1 of a 2-part series.)

How do you attract the right people to your Facebook business page?In this video, I share the first principle behind attracting the right audience online: at...

02/02/2026

At least this has forced me to post reels consistently AND…. learn how to create better content.

01/28/2026

Time to wrap up this month’s experiment with Bloomdocking.

If you’re interested in the results (maybe you like a bit of data like I do) we’ll be announcing the date of our upcoming podcast episode on Bloomdocking’s page!

01/28/2026

Our January experiment with Oie Dobier at Bloomdocking is coming to a close and we have a few final thoughts.

CHECK OUT PART 2!

01/22/2026

What have you tried? What works? What doesn’t? Would love to learn from you!

01/21/2026

Week 3 of our Facebook Reach Experiment is officially underway 👀📊

This month, Oie and I are running a very intentional social media experiment, and we’re tracking it like a real business decision — not a vibe check.

Because instead of chasing reach, we’re looking for real signals that the right people are finding her.

Here’s what we’re doing this week:

For Week 3, Oie is posting 3 Reels designed to create felt recognition — the kind where someone watches and goes:
“Wait… that’s me.”
or
“I’ve never heard it said like that, but YES.”

Each Reel is built to move people through this pathway:

Recognition → Conversation → Participation

So the goal isn’t “more views.”
The goal is more connection — and ultimately, more aligned people stepping into Share & Shape.

If something lands for you this week, I’d love for you to comment or message Bloomdocking on Facebook.

That response is part of what we’re measuring 💛

01/21/2026

Well, it’s morning somewhere, right?

As I mentioned in last week’s reel, I’m running a content experiment with Oie Dobier of Bloomdocking. Let’s take a look at some of her data from the last 3 months and talk about why we decided to track interactions on Facebook posts.

01/20/2026

Week 3 of my Facebook Reach Experiment with Bloomdocking is officially underway 👀📊

This month, Oie and I are running a very intentional social media experiment, and we’re tracking it like a real business decision — not a vibe check.

Because instead of chasing reach, we’re looking for real signals that the right people are finding her.

Here’s what we’re doing this week:

For Week 3, Oie is posting 3 Reels designed to create felt recognition — the kind where someone watches and goes:

“Wait… that’s me.”

or

“I’ve never heard it said like that, but YES.”

Each Reel is built to move people through this pathway:

Recognition → Conversation → Participation

So the goal isn’t “more views.”
The goal is more connection — and ultimately, more aligned people stepping up to participate.

If something lands for you this week, I’d love for you to comment or message Oie.
That response is part of what we’re measuring 💛

01/15/2026

Part 2 of our experiment.
Turns out what you optimize for really matters.