Moving Engine

Moving Engine Unmatched Moving business growth with Moving Engine, our proprietary marketing tool.

07/21/2026

The Winter Slump Cycle ❄️👇

I call this the 2-year cycle because I see it happen to moving companies over and over again.

Year one, you’re crushing it. Maybe you’re doing $20k–30k+ months all summer long. Business is flowing, the phone won’t stop ringing, and it feels like you’ve finally figured it out.

The problem? You start believing the momentum will last forever.

Instead of building 1–2 predictable lead sources (LSAs, Google Search, or Facebook demand generation), you rely almost entirely on referrals and organic growth.

Then winter shows up.

The calls slow down, the pipeline dries up, and suddenly the business gets stress-tested. If you’ve hired too fast, bought equipment, or over-leveraged based on summer revenue, things get uncomfortable in a hurry.

Most owners don’t fix it the first time because they think next summer will solve everything.

And it does…

Until the following winter.

That’s why I call it the 2-year cycle. It usually takes living through at least two winters before you realize you need systems that create demand year-round—not just when people happen to be looking for you.

Build predictable lead generation while business is good.

Future you will be thankful when January rolls around. 💪

07/10/2026

Have you taken the CRM leap?

AI is wild.

Everyday it baffles me - and it’s come so far in such a short period of time.

Use it wisely. Automate systems that are repeatable. But, I wouldn’t trust it to handle revenue generating activities on its own yet…

07/09/2026

How to get rich people to book more moves 👇

Here’s the sauce 🥫

Wealthier customers usually make decisions for one of two reasons:

⏰ They want to save time.
🎯 They want it done right the first time.

Your job is to answer one question before they even ask it:

“Who can I hire that will save me time AND not break my expensive stuff?”

That’s where demand generation comes in.

And in my experience, there’s no better platform for it than Meta (Facebook & Instagram).

🎥 Video content is king.

You know it. Your neighbor knows it. Even your dog knows it… he watches the 5 o’clock news and barks when the firefighter saves a cat from a tree. 🐶😂

If I were starting today, I’d focus on creating just 3 types of videos:

✅ UGC-style ads
✅ Customer testimonial videos
✅ Explanation videos (what actually makes your company different)

Now here’s the most important part…

The first 2 seconds.

If your hook doesn’t stop the scroll, nothing else matters.

Call out your ideal customer immediately.

Something like:

💬 “If you live in a 3+ bedroom home and you’re moving in [City], here’s why XYZ Moving Company is your best option…”

Meta is incredibly good at finding your ideal customer and getting your content in front of them.

Your job is to keep testing different hooks while showing:

✔️ Expertise
✔️ Trust
✔️ What actually makes your company different

And don’t be afraid to be funny.

Humor performs really well when it feels natural.

Finally, think about your ads like a funnel:

📚 Top of Funnel: Teach people about moving and answer questions they didn’t know they had.

🤝 Middle of Funnel: Build trust with testimonials, behind-the-scenes content, and proof.

🎯 Bottom of Funnel: Use strong static image ads and clear offers to convert the people who’ve already seen your videos.

That’s the framework we use.

The goal isn’t just getting in front of more people…

It’s getting in front of the right people.

If you’d rather skip the learning curve and have someone build this for you the first time, book a strategy call through the link in my bio. 🚚

06/25/2026

I’ve told clients “you don’t need me”… here’s why👇

A large part of my discovery call is figuring out what the exact problem is… sometimes there is NO problem.

There’s a lot of information out there and savvy business owners figure things like Google ads out… now is EVERYTHING 100%? Probably not, but when I see a healthy campaign with - we’ll say Google Search ads as an example… I’ll diagnose it and if everything looks good… literally just tell them to spend more money on the campaign.

Do companies still hire me even though their campaigns are healthy… yes. They want someone who’s an expert to still press the buttons, diversify campaigns, and help them scale.

Depending on your goals and company size you may not need a service like ours, and that’s okay.

But if you are the owner with a vision - someone who knows there’s more money to make in your market, then click the link and bio and hop on a strategy call.

05/19/2026

Why do you manage 3 different companies?

As business owners we are always trying to be as efficient as possible.

Marketing is a complex and dynamic service - and it’s understandable that you have different companies performing different marketing tasks…

But here’s the solution.

Hiring one company that can control the whole frame.

It’s like hiring 3 different artists to work on the same painting, it just doesn’t make sense.

05/15/2026

Your business isn’t trusted unless…

You start focusing on google reviews.

Such a simple win.

Offer a discount of $10-$20 at the end of the job for a customer to leave a Google review. Incentivize your crew members to get Google reviews in person, literally train your crew leads to walk a customer through the process.

Amazon has NFC Google review cards you can put in a lanyard and give to your guys, or keep in the trucks.

Tap the card, leave a review, and get more business!

I always tell people 100+ Google reviews changes the game.

I’ll break it down like this… do you shop on Amazon?

Yes? Of course you do…

How often do you purchase something for more than $250 without looking at the reviews…

Same thought process applies to service based industries! ESPECIALLY MOVING.

Keep above a 4.7 ⭐️⭐️⭐️⭐️⭐️ rating!

Stay Movin’!

05/14/2026

I stole my company 🤐🤫

Funny story, my granddad was a really well known artists - and growing up he always gave me this one piece of advice “Grandson Steal From THE Best”…

That piece of advice stuck with me - business isn’t always about re-inventing the wheel. It’s about taking what works, adapting it, making it your own, and then making it better.

The owner of Patientengine is a friend and mentor so I hope he’s okay that I took his companies name and rolled with it 🚚📦

05/14/2026

IF you don’t do this now your competition WILL.

A lot of people are about to get blindsided by where SEO is actually heading.

We recently closed a client that came to us with a fully AI-built website. And honestly? It looked REALLY good. Like… visually it was on par with websites agencies charge thousands for.

But there was one massive problem:

Google couldn’t properly understand it.

This is the issue with a lot of these AI website builders right now. They generate beautiful front-end designs, but the backend structure, schema, indexing, and technical SEO foundations are weak or missing completely.

So even though the website LOOKS amazing…
…it’s buried on page 10 of Google.

And this is where the game is changing.

The old SEO model of:
❌ “Let’s just pump out 100 blogs”
❌ “Stuff keywords into pages”
❌ “Buy random backlinks”

…is dying fast.

Google’s newest updates are heavily focused on TRUST.

Not just keywords.
Not just content.
TRUST.

That means:
• Google reviews
• Responding to reviews
• Reddit mentions
• Business citations
• Chamber of Commerce listings
• Brand authority
• Consistent business information
• Real customer engagement

All of these are becoming ranking signals.

Then you add in AI Overviews (“zero-click searches”)…

This is where someone searches something on Google and NEVER even clicks a website because Google’s AI already summarized who the best company is.

That changes everything.

The companies winning over the next 3–5 years are not just gonna have the “best website.”

They’re gonna have:
✅ The most trust
✅ The strongest brand authority
✅ The cleanest business data
✅ The best Google My Business presence
✅ The most online validation

Right now for our clients, we’re heavily shifting strategy toward:
• AI Overview optimization
• Google Maps dominance
• Citation networks
• Trust asset building
• Strategic authority backlinks
• Proper site structure + schema

SEO isn’t dead.

But lazy SEO absolutely is.

The agencies that adapt are gonna thrive.
The ones still selling 2018 SEO packages are gonna disappear.

05/12/2026

Getting to $50k/m is not hard…

Alright I lied - it is hard. Good hook for the caption right?

Hard is relative - it’s all going to be hard, but, what I’m trying to get at is why it’s not as hard as you think it is…

When we begin this journey there are so many unknowns, and so many different things we all ‘THINK’ we need to focus on.

To get to 50k/m you need ONE maybe TWO solidified marketing channels and a good sales rep (usually YOU the owner).

Something that has worked well for me time and time again is a time audit… I sit down everyday and every hour log what my time went to for those past 60 minutes. At the end of the week it shows me what I spent the most time doing.

Reverse engineer your time to focus on REVENUE GENERATING ACTIVITIES ONLY!

Yes, you need to handle fulfillment…

Yes, you need to make sure your crews show up…

But this WILL NOT drive revenue.

Focus on sales and marketing.

Quick Book Recommendation because I’m a nerd: ‘The One Thing’ by Dan Koe. This explains the type of entrepreneur you need to be at this scale extraordinary well.

Keep crushin’ yall.

04/30/2026

If you buy shared leads you’ll fail.

Seriously though - owners let’s have a real talk.

You buy shared leads and it brings in volume. That’s great! But you’re sitting here scratching your head asking “why do I only get low ticket moves???”

Duh…

Supply and Demand 📈📉📊

That lead submitted a form. They demand a single service provider.

The shared lead company immediately posts that lead to 10 companies (many service providers).

The supply of movers is now 10.

Do you know what happens when supply is high and demand is linear?

The prospect now has pricing power. You get underbid and profits tank. You and I both know you’re stuck…

I built Moving Engine to create demand for YOUR service. Nobody else’s.

Checkout our website and go to the resources page to learn more. I have 30+ minutes of content that breaks down exactly what I’d do in your shoes.

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7805 Waters Avenue
Savannah, GA
31406

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