Joshua Hastings Marketing Strategy

Joshua Hastings Marketing Strategy I help local companies grow the right way and break $1,000,000.

As a business and marketing consultant, follow me if you want to take your marketing, sales, & offer to the moon with proven results!

08/06/2026

It’s true. Share it!

08/06/2026

Got a point here….

Be mindful of who you listen to. Non business owners and friends will caution you to play it safe….

Share this with a business owner who’s about to ✈️✈️

08/05/2026

If you’re a roofing company, do these 3 things today:

✅ 1. Optimize your Google Business Profile and respond to every bad review professionally. Your reputation is one of the first things customers (and AI) evaluate.

✅ 2. Create user-generated content featuring YOU. People hire people they know, like, and trust—not just companies with a logo.

✅ 3. Add pricing tools, calculators, or financing information to your website. It builds trust, improves the user experience, and gives Google and AI more valuable content to understand.

The roofing companies winning in 2026 aren’t necessarily spending more…

They’re building more trust.

Follow Joshua Hastings | Local Business Consultant for practical marketing strategies that help home service businesses scale.

08/04/2026

Don’t worry about private equity sellouts… just market against them!

One of the best marketing strategies we use right now is going after the private equity model, which is profit over people

We talk about people over profit all day every day with all of our clients

We talk about how they jacked up their prices. They won’t answer the phone after they install a new system and half the time you’d probably just need to repair anyways.

So if you’re a local home service business owner in HVAC, plumbing, electrical, roofing make sure you follow me so you can implement some strategies that work

Joshua Hastings | Local Business Consultant

08/04/2026

Insane GMB results for a roofer …

The law of 80-20 states 80% of your leads for local SEO will come from GMB… so optimize it!

If you want results like this comment “Google” below 👇

Most roofing companies don’t have a lead problem.They have a marketing system problem! Too many companies are hoping ref...
07/31/2026

Most roofing companies don’t have a lead problem.

They have a marketing system problem!

Too many companies are hoping referrals keep coming.

Or boosting random Facebook posts.

Or crossing their fingers after one missed call.

…

The companies doing $3M+ don’t leave growth to chance.

They build systems.

…

✔️ A website that actually converts.

✔️ A Google Business Profile that dominates local search.

✔️ Meta & LSA ads with irresistible offers.

✔️ Reviews that compound trust.

✔️ Follow-up that never lets a lead go cold.

…

None of these strategies are revolutionary.

They’re just executed consistently.

And that’s where almost everyone loses…..

If you implement these 5 strategies well, you’ll outperform the majority of roofers in your market.

Not because you have a better roof.

Because you’ll have better marketing….

Which strategy does your company need to fix first?

👇 Let me know in the comments.

Save this carousel for your next marketing meeting.

Follow Joshua Hastings | Local Business Consultant for daily home service marketing strategies.

07/31/2026

New IG Rule: watch the entire video before you make a comment about doing what I say to do in the video lol 😂😂😂😂

07/31/2026

The best marketing strategy isn’t built on one channel. It’s built on balance….

Let me explain.

Too many home service companies go all-in on one thing.

🚀 Meta Ads.
🚀 Google Ads.
🚀 SEO.
🚀 Referrals.

Here’s the problem…

Some marketing is highly measurable. You can track every dollar spent, every lead, every booked estimate. That’s your paid advertising.

Other marketing compounds over time. SEO, AI search optimization, citations, referrals, email marketing, and reputation building don’t always produce instant results—but they create long-term stability.

The strongest businesses invest in both.

If one lead source slows down, another keeps the phones ringing. That’s how you build a company that isn’t dependent on a single algorithm or platform.

Marketing isn’t about chasing the next shiny object. It’s about building a system that wins this month and five years from now.

Follow for more home service marketing strategies that actually scale Joshua Hastings | Local Business Consultant

07/30/2026

Did you hear the news?

Who cares.

If you own a business do these three things instead!

- fix Google Business Profile
- most talking reels like this 2X a day
- get some referrals by sending a SMS to your CRM

Sift through the noise and take action 💪 follow me Joshua Hastings | Local Business Consultant

07/29/2026

Most HVAC companies are selling maintenance plans all wrong.

A discount alone isn’t enough.

People don’t buy a maintenance plan because it’s cheaper. They buy it because it gives them peace of mind and makes life easier.

Here’s what a high-value HVAC membership should include:

✅ Priority scheduling when the weather gets extreme
✅ No after-hours or emergency service fees
✅ Annual service credits toward repairs or replacements
✅ Free or discounted air filters each year
✅ Discounts on repairs and indoor air quality products
✅ Seasonal tune-ups to keep the system running efficiently
✅ Transferable membership if they move

The best part?

Every maintenance member becomes dramatically more valuable over time. They stay with you longer, call you first, refer more friends, and when it’s finally time for a new system… you’re already the company they trust.

Don’t sell a maintenance plan.

Sell convenience, protection, and peace of mind.

DM me MEMBERSHIP if you want help building a maintenance program your customers actually want to buy.

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