Joshua Hastings Marketing Strategy

09/25/2026

Most home service companies under $500K don’t have a marketing problem.

They have a **consistency problem.**

They change agencies too fast.

They chase new leads before fixing follow-up.

They try SEO for 60 days.

Then Meta Ads.

Then Google.

Then some new “strategy” they saw online.

Meanwhile, the estimates they already sent are sitting untouched.

The old leads never get followed up with.

Nobody knows which lead source is actually making money.

And the owner is still trying to do half the marketing himself at 9 PM.

The companies that grow usually do the boring stuff better:

✅ Pick a few lead sources and stick with them
✅ Follow up until they get a yes or no
✅ Build their Google presence every month
✅ Track leads all the way to closed revenue
✅ Have an actual sales process
✅ Improve what’s working instead of constantly starting over

More marketing isn’t always the answer.

Sometimes you just need a better system behind what you already have.

➡️ Send this to a home service owner who keeps changing the plan before the last one had a chance to work.

09/25/2026

When there is a trend and you cannot resist participation 👀🔥 William A Davis

09/24/2026

Im a broken record but remind me why you are trying to be an AI expert when you are better at selling projects!?

Take it from me… I’ve wasted 1,000s of hours trying to do things I had no business doing instead of just doubling down on the things I am actually good at

Roofers don’t need to become marketing experts… they need to sell more roofs

The list goes on

Behind every great business is a strategy… comment “me” below for a complete business strategy audit

09/23/2026

You didn’t start a roofing, HVAC, remodeling, or landscaping company to become a part-time digital marketer.

Your job is to deliver great work, build your team, serve customers, and grow the business.

But too many owners spend their nights trying to understand Google, write content, manage ads, and chase leads. That’s time taken away from the work only you can do.

You don’t need another job inside your own company. You need a marketing system you can trust.

Focus on becoming the best at your service. Let the right strategy make sure people can find you.

DM me “FOCUS” if you’re ready to stop guessing at your marketing.

09/23/2026

Chuck’s roofing company did $3.6 MILLION last year....

Not because of one magic ad.

Not because we found some secret marketing hack.

And definitely not because we tried 15 different things at once.

We kept it simple:

✅ Get found on Google
✅ Build local SEO consistently
✅ Use paid traffic to create more opportunities
✅ Track what actually turns into jobs
✅ Improve the sales and follow-up process
✅ Keep doing what works long enough for it to compound

That’s the part a lot of home service owners miss.

They think growth means MORE marketing.

More ads.
More platforms.
More content.
Another agency.
Another new strategy.

Most of the time, you need fewer things working better together.

Chuck already knew how to run a roofing company.

Our job was to help build a marketing system that could support where he wanted to take it.

If you’re stuck between $200K and $500K, stop looking for the next shiny tactic.

Build the system.

Comment “GROWTH” if you want to know what I’d focus on first in your business ⬇️

09/23/2026

Your Google Business Profile is 80% of local SEO..

Have friends, customers, and team members genuinely interact with it. Ask for directions, visit your website, view your photos, and leave honest reviews after working with you.

Then keep the profile active by posting updates, completed projects, offers, and helpful tips every week.

One action won’t magically move you to the top of Google. But consistent activity sends stronger signals that your business is active, relevant, and worth showing.

Save this and start treating your Google profile like the marketing tool it is… follow Joshua Hastings | Local Business Consultant for more

09/21/2026

Truth be told it takes time to make something great l… but you have to start to get there

Recording session took over 45 minutes and here some of the funny outtakes

Thanks to my awesome editor for putting this together but remember to laugh at yourself and don’t be afraid to mess up

09/20/2026

$50,000 a month sounds like a lot until you run a home service company.

That is $600,000 a year in revenue, but revenue is not profit. Materials, labor, vehicles, insurance, software, marketing, and taxes all get paid before the owner does.

Once real profit is calculated, use the 50/30/20 rule:

50% to the owner
30% reinvested into operations
20% kept in savings

Pay yourself for building the business. Reinvest enough to strengthen the team, equipment, and systems. Keep cash available so one slow month or unexpected repair does not create panic.

The goal is not just bigger revenue.

It is building a profitable company that can pay you, improve, and survive.

09/19/2026