Pinnacle Advertising & Marketing Group

05/06/2026

From Super Bowl spots to shaping what’s next, our Chief Creative Officer Jac Mansour was recently featured in LBBonline - Little Black Book "The Work That Made Me" series.

Over the past 12 years, Jac has helped lead the creative vision behind WeatherTech’s Super Bowl campaigns, while continuing to push boundaries across brands and categories. In the interview, he reflects on the moments, inspirations, and projects that have defined his journey, from early infomercial reenactments to award-winning work for Mazda, and most recently, evolving the WeatherTech brand for a new generation.

Here's a sneak peek at what’s ahead, and a great look into the creative mind behind Pinnacle’s work:

Little Black Book, From Super Bowl spots to his upcoming work with Coventry Direct insurance, the chief creative officer of Pinnacle Advertising looks back on his proudest work as part of LBB’s ‘The Work That Made Me’ series

05/04/2026

May the 4th be with you ✨

Just a quiet reminder that even in a galaxy full of chaos, the right signals still find their way 🌌
(we like to think Pinnacle helps with that… just a little 😉)

04/16/2026

What does it take to turn a niche brand into a household name?

Our CEO, Michael Magnusson, recently shared insights with LBB on how a disciplined, performance-driven strategy helped transform WeatherTech® from an enthusiast brand into a national powerhouse, including a 12-year Super Bowl presence.

If you're thinking about scaling awareness and results, this is worth the read: https://brnw.ch/21x1F3M

04/14/2026

We’re proud to share that our CEO, Michael Magnusson, aka "Mags" was recently featured on the Agency Business podcast, part of the Marketecture Media network.

Mags gets into what it actually looks like to build an agency around retail performance and real, measurable outcomes (not just buzzwords). From how we structure our teams to how we show up for clients every day, it’s a candid look at how we operate, and why.

He also shares perspective on where the industry is heading and how agencies can stay sharp in a constantly evolving landscape:

Podcast Episode · Agency Business · April 13 · 30m

04/01/2026

“Everyone loves disruption… until it disrupts their comfort zone.”

Pinnacle’s Mike Cacciabondo shares his perspective as a Telly Awards judge, diving into what makes creative work truly stand out (and why the best ideas rarely come easy).

From “making it impossible to ignore” to pushing past safe work, this is a great look inside the mind of a creative leader who’s been shaping brands for 25+ years: https://brnw.ch/21x1fdz

03/20/2026

Our Schaumburg team rolled up their sleeves for a great cause 💙

We spent the day volunteering with Feed My Starving Children, packing meals and making a real impact, together. In just a few hours, thousands of meals were prepared to help feed children around the world.

Grateful for the opportunity to give back and proud of this team for showing up and making a difference.

03/17/2026

Happy St. Patrick’s Day from our crew to yours! 🍀
Feeling lucky to work alongside such an incredible team.

02/19/2026

A great time for a great cause. ⚾️ We're proud to support One for the Kids and their annual Curve Ball event happening Saturday, February 28 at City Hall in Chicago.

For more than 30 years, One for the Kids has been making a meaningful impact across Chicagoland, raising over $2 million for partner charities and families facing extraordinary challenges.

The Curve Ball is anything but ordinary. Think cocktail-style evening, dinner, dancing, silent auction, unexpected surprises, and a dance floor that won’t quit, all in support of the 2026 beneficiary, the Stanley Family, with a $150,000 fundraising goal.

If you’re in Chicago and looking for a night out that truly makes a difference, this is one you don’t want to miss: https://brnw.ch/21x0644

02/18/2026

Our team was on the ground at National Automobile Dealers Association 2026 in Las Vegas and the energy was undeniable.

CMO & President Jake Rostollan, Chief Growth Officer Jules Boasberg, and Director of Multicultural Elizabeth Pedraza spent the week in conversations with dealers, vendors, data partners, and industry peers.

A few themes rose to the top:
- AI is no longer a standalone headline, it’s embedded in everything.
- Data and digital targeting continue to evolve toward increasingly personalized engagement.
- Dealers are navigating a rapidly expanding tech ecosystem while adapting to a shifting market.

The dealers and partners who move beyond dashboards and short-term optimization, and commit to building long-term brand equity, will win.

We left NADA energized and confident that the next era of automotive marketing belongs to those willing to think bigger.

Let’s build smarter: https://brnw.ch/21x03LW

02/17/2026

Some brands chase Super Bowl buzz. Others build Super Bowl equity.

WeatherTech just aired its 14th Big Game commercial, and instead of reinventing itself, the brand doubled down on what’s worked for more than a decade: disciplined messaging, product clarity, and unwavering positioning.

In a year full of spectacle and celebrity-driven spots, WeatherTech chose reinforcement over reinvention. And that consistency is exactly what builds long-term brand value.

The Super Bowl isn’t just a media buy. For the right brands, it’s an annual platform for sustained growth. Read our full recap and strategic takeaways here: https://brnw.ch/21x01ga