NWC Media

07/27/2023

Big brands and corporations with large advertising budgets have long dominated traditional TV advertising. These companies had the power to reach a broad audience through television commercials. At the same time, smaller businesses and individuals are fighting for scraps across the advertising landscape. However, with new platforms and technologies, TV advertising is becoming more accessible. This power shift has led to democratized TV advertising, where small businesses and individuals can now utilize television as a powerful marketing tool....

Thanks to new platforms and technologies, TV advertising is becoming more accessible for small to mid-sized businesses.

07/12/2023

Have you given much thought to how your business is perceived in the marketplace?

Growing your thought leadership can attract top talent, generate new business, and increase the value of your business if you're preparing to sell in the future.

We've compiled a list of 10 steps to begin today to establish topical authority and ultimately thought leadership for you and your business.

https://nwc.media/blog/10-steps-for-leveraging-topical-authority-to-boost-your-thought-leadership/

Companies can reap many benefits by developing and showcasing topical authority and be positioned as a thought leader in their industry.

07/12/2023

As we press on to close out Q3 and the end of 2023 is in sight, it's crucial for B2B marketers to stay ahead of the game and anticipate the trends that have shaped the industry this year, and what will persist into the next. Here are five key trends to watch out for: AI & Machine Learning, Advanced Personalization, Influencer Marketing in B2B, Account-Based Marketing, and Enhanced Data Analytics. Let's dig in.

https://nwc.media/blog/the-future-of-b2b-marketing-5-trends-to-watch-out-for-in-2023/

Staying up-to-date with the latest trends and strategies is crucial for success in this ever-evolving landscape.

07/11/2023

Anyone else tired of the saturation of marketing emails in your inbox? Despite the seemingly endless onslaught, email marketing is more important than ever 📧

In a world where our inboxes are constantly flooded with messages, it's crucial to stand out and make an impact. But fear not, I've got some tips to help you do just that! 💪

✨ First things first, personalization is key. Tailor your emails to your audience's preferences and interests. Show them that you understand their needs and wants. This will make your emails feel more relevant and engaging.

🔗 Building and maintaining a strong email list is also essential. Focus on quality over quantity. Ensure that your subscribers have opted in and are genuinely interested in what you have to offer. This will result in higher open rates and better engagement.

📩 Crafting compelling subject lines is another game-changer. Grab your reader's attention right from the start. Be creative, intriguing, and concise. A well-crafted subject line can make all the difference between an opened email and one that gets lost in the abyss.

🎨 Eye-catching and mobile-friendly email designs are a must. With more people accessing their emails on mobile devices, it's crucial to optimize your designs for smaller screens. Use visuals, colors, and fonts that align with your brand identity while ensuring readability on all devices.

🎯 Segmentation is a powerful tool to personalize your emails even further. Divide your subscribers into different groups based on their demographics, behaviors, or preferences. This allows you to send targeted content that resonates with each segment, increasing engagement and conversions.

💡 And finally, always keep testing and analyzing your email campaigns. Experiment with different strategies, layouts, and content types to see what works best for your audience. Use analytics to track open rates, click-through rates, and conversions. This data will help you refine your approach over time.

Read on in the article linked below.

https://nwc.media/blog/why-email-marketing-is-more-important-than-ever-strategies-for-success-in-a-crowded-inbox/

Email remains one of the most compelling and cost-efficient ways to reach a broad audience and build customer relationships.

06/28/2023

Are you pursuing thought leadership in your career or for your business across your industry?

Being a thought leader in your industry brings numerous benefits. It enhances visibility and credibility by establishing authority and trust by sharing ideas and insights. This, in turn, opens doors for networking, collaboration, and career advancement opportunities.

Moreover, thought leadership enables you to shape industry conversations, influence perspectives on important issues, and drive positive change, which is personally and professionally fulfilling.

Thought Leadership has become increasingly crucial for professionals aiming to stand out and create a significant impact.

11/01/2022

What a perfect day for trick-or-treating. We hope you all had a safe and enjoyable Halloween with friends and family!

10/19/2022

Another deeply impactful podcast episode for Drive By Entrepreneur Podcast presented by Third Road Management, produced by NWC Media. Podcast guest Angela Rose is the founder of Promoting Awareness | Victim Empowerment (PAVE), a non-profit organization established to end sexual violence and provide survivor healing.

If you are moved by what Angela shares, please consider donating at https://www.shatteringthesilence.org/

https://youtu.be/FOdz4DhXtVE

John Frank, CEO & President of Third Road Management dives into the topics of passion and commitment to a cause and moving from survivor to thriver with Ange...

05/05/2022

The 3 traditional means to generate leads are:

1️⃣ Referrals (WE ALL LOVE REFERRALS!)

2️⃣ Cold Calling (Worst part of the job, amirite?)

3️⃣ Come Up In Search (Scalable, Low-Cost, WINNER!)

The problem is, so many of us think of search engines as a magic 8 ball, where you do everything right, but the phone doesn't ring.
"We built a website and are spending thousands each month on ads, but NOTHING!"

Did you know that how a Website is built matters to both search engines and visitors? Factors like:

✅ Amount of relevant content

✅ Consistency of message

✅ Usability of navigation and site features

Each plays into both how a search engine understands and can rank your site, as well as what users encounter when they arrive.

What about the sites linking to your Website? Are they spammy or link to dead ☠️ pages, or have out-of-date information about your business?

The only phone calls you're receiving are from advertisers hoping you'll keep shelling out cash for less-than-stellar performance!

With all of our SEO/SEM clients we provide a complete Website and backlink audit, as well as industry analysis to determine the best course of action, and propose several options for how aggressively we can attack the ranking and generate positive ROI as quickly as possible.

What are you waiting for?
https://nwc.media/contact/

Video production, SEO, Web design, digital advertising, and drone services

04/27/2022

"While you're up there, will you kindly get those cobwebs?"

Most of our work is creative video and photos, but sometimes our commercial clients ask for roof inspection photos.

Yep. We can do that. Just a single photo or high-res stitched photos (orthomosaic) for zooming in to inspect for damage (or where that golfball landed).

Gary, you're gonna have to take a stroke on that hole. 😉

04/14/2022

We hope you enjoyed spring as much as we did—all 14 hours of it...

Kidding aside, sometimes you need to adapt when weather impacts your plans. Today was our turn: drone operations were grounded due to wind, but tomorrow's looking good!

04/10/2022

Happy Sibling Day!

Have you met our sister company, UAV Chicago? That team provides all of the shots over 6' that our arms can't reach. This screen-grab from our bumper reel, in fact.

Amazing quality, smooth footage, and safe operations. Check them out: uavchicago.com

04/07/2022

Beyond the technology and ranking "magic", we are storytellers. Are your customers hearing the right [and consistent] story?

Let's talk.