Smarty.Marketing

Smarty.Marketing Smarty.Marketing is a client-first SEO agency located in NY

08/12/2026

We keep searching for one single tactic that can help our business AI visibility. The game has changed, though.
LLM visibility is much more complicated than that. There’s no one single tactic to elevate your brand’s presence in AI answers. Let's discuss what it takes!

A gem of wisdom from the AMA with 17-year SEO veteran TJ Robertson in our r/SEO_for_AI subreddit! The question: "When ...
08/06/2026

A gem of wisdom from the AMA with 17-year SEO veteran TJ Robertson in our r/SEO_for_AI subreddit!

The question:

"When you say you are "entirely focused on AI search" visibility does that mean you optimize (content) solely for chatbot features?

Even when it means harming it for conventional search results on Google?
Some people chunk their content to death for ChatGPT and then are demoted on Google it seems e.g.

Or they push self-serving listicles for chatbots and then get penalized in general search."

See the full AMA here, which is packed with insights that can be applied to both seasoned and new domains: https://www.reddit.com/r/SEO_for_AI/comments/1ujc5ij/ama_17_years_in_seo_now_focused_entirely_on_ai/

When branded subreddits are done right, both the brand AND the customers can benefit immensely. One of our clients celeb...
07/30/2026

When branded subreddits are done right, both the brand AND the customers can benefit immensely. One of our clients celebrated reaching 1,000 subreddit members with a Reddit-exclusive discount and the results were fantastic! This was promoted 100% organically with $0 ad spend within the subreddit. Wins all around!

07/29/2026

Digital PR has been on the rise ever since we were introduced to AI search because we don’t have too many options left to build backlinks and brand awareness. Data-driven studies were also found to drive consistent search and LLM visibility. And yet, most of these campaigns fail miserably. In fact, there are so very few examples of businesses doing them right that we don’t even do competitive research for inspiration anymore. Let's talk about the common pitfalls and how to make them actually work.

07/22/2026

All the websites have been rapidly losing traffic for the past three years, and yet not much is being done to adjust content and SEO strategies.
How to regain search and AI visibility?
Here is what you need to start doing....

07/15/2026

The SEO industry has always been looking for shortcuts, and now we are trying to do the same for GEO/AEO and Reddit marketing. Here’s how SEO shortcuts work: You exploit a known tactic; you gain traffic for 3-6 months; you either sell or just set up a new site to do the same. This build-and-flip model has been here for ages. Unfortunately (and fortunately), these shortcuts DO NOT WORK on Reddit and can backfire dramatically (like getting your entire domain banned on the site, which is bad news since it is so important for AI visibility). Let's talk about how to actually approach Reddit in a proactive, synergistic way that creates lasting benefits for both your brand and the communities surrounding it!

Excellent answer from Daniel Deceuster during his AMA in our subreddit (https://www.reddit.com/r/SEO_for_AI)! He has 20+...
07/13/2026

Excellent answer from Daniel Deceuster during his AMA in our subreddit (https://www.reddit.com/r/SEO_for_AI)! He has 20+ years in brand building, growth marketing, and search visibility (GEO/AEO), so we trust his insights!

The question: "I’m trying to better understand how companies get picked up and mentioned in AI search results (ChatGPT, Perplexity, Google AI Overviews, etc.) organically.

We’re actively working on SEO, content, social, and brand visibility, but I’m trying to figure out what actually influences AI systems when they decide what brands or companies to reference."

Full AMA here, packed with a wealth of actionable knowledge from Daniel and other experts: https://www.reddit.com/r/SEO_for_AI/comments/1syaaw0/ama_i_am_dan_deceuster_marketing_director_at_zion/

You may find that questions you've had about , , , and have been answered already!

07/08/2026

Most businesses are struggling with negative sentiment on Reddit because their branded search results are full of inflammatory threads. The problem is, these are the bottom-of-the-funnel searches, meaning that people searching for [brand name reviews] already know the business. They are interested enough to research you. You have already spent money on them getting to know you (ads, SEO, etc.)These search results are leaking your warmest leads. It can be devastating for a business’s well-being. So the most common question is, “How do we get rid of this thread?” Well, you are likely looking at this the wrong way. Let's talk about what your focus should be instead!

07/01/2026

Both Bing and Google now officially provide AI visibility insights. Not many people realize how different those reports are:
-> Bing Webmaster Tools shows what Bing’s LLMs (Copilot) are searching for and whether your URL was cited to be seen. It is not about search (for all we know, LLMs may not even be searching Bing). These are LLMs searching, not people.
-> Google’s Search Console reports whether your URL was ever cited inside search features (AI Mode and AI Overviews). In other words, it is a search visibility report (not Google’s LLM visibility report). We really don’t know who is searching here (for AI Overviews, it’s people. For AI Mode, it’s likely Google’s AI agents. Since there is no way to filter between the two, there’s no way to know.) But we know that it’s Google’s visibility.
It is a little funny how we are given so little insight into all the above, but it is important to know.
Now, let’s see if this data can be made useful

We are very excited about this testimonial from a $1B+ company!The details:We updated several of the client’s existing s...
06/25/2026

We are very excited about this testimonial from a $1B+ company!

The details:

We updated several of the client’s existing studies for 2026 and promoted each through full digital PR campaigns. Among the numerous PR agencies the client works with, our team was recognized as one of the strongest performers in the first half of 2026, particularly for earning news coverage and brand mentions in top publications, and for generating substantial Reddit engagement.

While we refreshed and promoted their existing assets, we have also had nearly 15 years of success creating and promoting original studies for clients as well! Both Reddit and LLMs LOVE unique research, so it has been our time to shine more than ever.

Ask us how: https://www.smarty.marketing/home/infographic-link-building/

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Schenectady, NY

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