Smarty.Marketing

06/11/2026

Here is an excellent guide shared by Cyrus Shepard - Zyppy during his AMA in our subreddit on content types/strategies that can help your brand survive Google Zero (AKA the No-Click Era).

Full AMA here, chock-full of expert insights: https://lnkd.in/gEWdybwy

Our company was built on creating original research for brands and sharing it in the right communities (thank you, !) so we are excited that this strategy is now more valuable and effective than ever. Ask us how!

06/04/2026

Google vs ChatGPT: Where Do US Consumers Start Shopping Journeys? (Survey)

ChatGPT has seen unprecedented growth, expanding at an incredible pace year after year. Even though the numbers seem to have slowed down this year, the looming question remains the same: “Is AI going to replace traditional search, and if so, when?”

We were determined to explore one specific angle of this question: “How often is AI used for product discovery?”

Here are the results from our analysis. They may (happily) surprise you if you prefer traditional search!

ChatGPT has seen unprecedented growth, expanding at an incredible pace year after year. And even though the numbers seem to […]

06/03/2026

Lots of brand names are being discussed on Reddit as we speak. Most of those discussions rank in Google for branded searches (pushing people from buying) and impacting LLMs. Very few businesses have any strategy around that. Without a strategy, a better way is to do nothing. A smarter strategy is not viewing Reddit as a problem, but rather slowly and surely turning it into your competitive advantage. Let's talk about how this can be done!

05/28/2026

We LOVE this quote Bogdan Krupin of SE Ranking made during his AMA on our r/SEO_for_AI subreddit! (Full discussion here, PACKED with insights: https://www.reddit.com/r/SEO_for_AI/comments/1t3mgot/ama_ai_visibility_bogdan_krupin/

Unique, artisanal content has always been powerful on the web, but now it's even more crucial for reaching target communities through the flood of AI generation. LLMs love it, Reddit loves it, journalists love it, social media loves it, and most importantly, it provides real value to the right people. It has been our bread and butter for nearly 15 years and the results have withstood the constant changes of and the web as a whole.

Thanks again for providing your expert knowledge, Bogdan!

05/27/2026

For about three years now, everyone is still arguing about optimizing for AI visibility, i.e. being present in AI answers (and being cited as a source there). But do we actually know how AI answers are created? There are many steps there, and we don’t have much insights into most of them. Let's talk about what we do know and how we can optimize for it!

05/13/2026

What gets a page cited by LLMs? There’s not much information LLM platforms would provide us with, so we have to rely on patents and independent studies looking at correlations. Cyrus Shepard has collected all those available documents, found tactics that are most mentioned everywhere, and put together a list of what seems to move the needle. I decided to take one step further here and create a bridge between traditional SEO and SEO for AI (GEO) to see how things have really changed. So let’s look at those GEO correlations and see if it is “just SEO” or if we need to start doing something differently.

05/07/2026

Sam Page of InMotion Hosting, Inc's insightful answer to the question: "With your massive experience in enterprise SEO, how have you been reporting on KPIs for the past several years? The whole SEO industry has become much less predictable, and AI is not helping. It almost feels like you constantly have to protect/justify what you are doing..."

Redditors were able to tap into Sam's 20-plus years of expertise during a lively and thoughtful AMA hosted in our SEO_for_AI subreddit. You can learn more from him (and the other experts that chimed in) here: https://www.reddit.com/r/SEO_for_AI/comments/1srolsj/ama_im_sam_page_head_of_seoaeo_at_inmotion_hosting/

Thanks again, Sam!

05/06/2026

Generative AI platforms like ChatGPT, Claude, and Gemini often provide references for users to click and find more information. These links are called citations, and they may appear in-line within the answer and in a separate panel, often to the right of the answer itself. Generative Search Optimization (GEO) services often prioritize “citation optimization,” but not many businesses understand how those AI citations work. Understanding the algorithm behind being cited is key to creating an effective GEO strategy, so let's talk about it!

04/27/2026

Lily Ray's first-class answer to the question: "Which websites are genuinely not at risk from AI search disruption and what do they have in common?"

You can read more of the excellent insights she provided during our r/SEO_For_AI AMA (ask me anything for those who don't know) with her here: https://www.reddit.com/r/SEO_for_AI/comments/1slb1vf/ama_i_am_lily_ray_founder_of_algorythmic_and_vp/

Thanks so much, Lily!

04/22/2026

The SEO industry has always been notorious for looking for shortcuts. SEOs always discover a tactic that works and massively jump into it until it becomes a problem even for those who are trying to do it right. Listicles are just one of many examples of this happening, over and over again. We know they work for LLMs, as the list format is very easy to pull entities from; the rise of self-serving and commercial listicles has been insane to watch. Brands were forced into sponsoring their mentions in listicles, and lots of publications were switching to the “Top lists” format to monetise their existence… until Google noticed. Now poorly researched, self-serving ones are losing organic visibility. Let's talk about the flaws in these shortcuts and what to do instead!