Smarty.Marketing

Smarty.Marketing Smarty.Marketing is a client-first SEO agency located in NY

05/13/2026

What gets a page cited by LLMs? There’s not much information LLM platforms would provide us with, so we have to rely on patents and independent studies looking at correlations. Cyrus Shepard has collected all those available documents, found tactics that are most mentioned everywhere, and put together a list of what seems to move the needle. I decided to take one step further here and create a bridge between traditional SEO and SEO for AI (GEO) to see how things have really changed. So let’s look at those GEO correlations and see if it is “just SEO” or if we need to start doing something differently.

Sam Page of InMotion Hosting, Inc's insightful answer to the question: "With your massive experience in enterprise SEO, ...
05/07/2026

Sam Page of InMotion Hosting, Inc's insightful answer to the question: "With your massive experience in enterprise SEO, how have you been reporting on KPIs for the past several years? The whole SEO industry has become much less predictable, and AI is not helping. It almost feels like you constantly have to protect/justify what you are doing..."

Redditors were able to tap into Sam's 20-plus years of expertise during a lively and thoughtful AMA hosted in our SEO_for_AI subreddit. You can learn more from him (and the other experts that chimed in) here: https://www.reddit.com/r/SEO_for_AI/comments/1srolsj/ama_im_sam_page_head_of_seoaeo_at_inmotion_hosting/

Thanks again, Sam!

05/06/2026

Generative AI platforms like ChatGPT, Claude, and Gemini often provide references for users to click and find more information. These links are called citations, and they may appear in-line within the answer and in a separate panel, often to the right of the answer itself. Generative Search Optimization (GEO) services often prioritize “citation optimization,” but not many businesses understand how those AI citations work. Understanding the algorithm behind being cited is key to creating an effective GEO strategy, so let's talk about it!

04/22/2026

The SEO industry has always been notorious for looking for shortcuts. SEOs always discover a tactic that works and massively jump into it until it becomes a problem even for those who are trying to do it right. Listicles are just one of many examples of this happening, over and over again. We know they work for LLMs, as the list format is very easy to pull entities from; the rise of self-serving and commercial listicles has been insane to watch. Brands were forced into sponsoring their mentions in listicles, and lots of publications were switching to the “Top lists” format to monetise their existence… until Google noticed. Now poorly researched, self-serving ones are losing organic visibility. Let's talk about the flaws in these shortcuts and what to do instead!

04/15/2026

Last week, the NY Times published an article on how accurate (or rather inaccurate) AI Overviews are. One topic that the article failed to give more attention to is the so-called “ungrounded” citations that make evaluating AI Overview accuracy challenging. What are “ungrounded” citations, and why do I call them “reverse” citations? Let's talk about it in this week's episode of Smarty Live!

Reddit is everywhere now thanks to AI relying on it for human-driven insights. As a team, we have been harnessing the br...
04/13/2026

Reddit is everywhere now thanks to AI relying on it for human-driven insights. As a team, we have been harnessing the brand-boosting power of for well over a decade and have a healthy respect for the authenticity of the platform and want to keep it that way.

That's why we take a safe, ethical approach to Reddit marketing and reputation management. Instead of trying to fake positive reviews (like other agencies do), we prioritize community building and transparency for long-term value.

Check out our unique process (and promising case studies) here: https://www.smarty.marketing/reddit-marketing-reputation-management-services/

04/08/2026

Generative engine optimization (GEO) services are becoming increasingly popular, and many professionals claim themselves “GEO experts”, announcing SEO as dead. In reality, SEO expertise is the foundation of GEO for two main reasons. Let's talk about them in this week's episode of Smarty Live!

We are excited to share another big win we had in February! An infographic we created through our own original research ...
04/08/2026

We are excited to share another big win we had in February! An infographic we created through our own original research and data collection secured over 144 backlinks and an abundance of radio mentions.

The timely nature of the topic, organic sharing in the right Reddit communities, and the proprietary data all contributed to this success.

With fresh, original digital PR being paramount for visibility in this AI-driven future, this is one of many experiments we have been thrilled with!

Want your own digital PR campaign? Ask us how! https://www.smarty.marketing/home/infographic-link-building/

04/01/2026

We already discussed how to use Reddit for LLM visibility and one of the questions on that Live stream was, “How to measure if you are doing things right?” Many of our leads and clients look at impressions and clicks which are both solid metrics you want to see growing. Let's take a more comprehensive look into how we measure success on Reddit (and beyond, because it influences so much now)!

03/27/2026

Every other business has some negative reputation issues on Reddit. WHAT DO YOU DO? You may be tempted to use one of those cheap platforms or services to buy fake positive reviews and flood Reddit with those in hope it will fix everything. Well, it will likely make things worse! Here’s what happens when a business tries to fake customer sentiment on Reddit?
But what should businesses do? Ask us! Ann Smarty

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