Short Hills Design, LLC

Name: Short Hills Design, LLC
Address: 17 Riga Court, Scotch Plains, NJ, 07076, US
Telephone: +19735062345

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Short Hills Design, LLC

Our NEW page! Transparent and profitable Internet marketing with one of your own, Dr. David W**k

06/24/2026

Most dental practices don't have a big marketing budget. They don't need one to show up locally.

Five things that cost little to nothing but actually move the needle:

- Keep your Google Business Profile updated. Hours, photos, services.
- Reply to every review, the good ones and the bad ones.
- Send a short monthly email to your patient list.
- Write one blog post a month that answers a real patient question.
- Pick one social channel and post on it consistently. Skip the rest.

None of this replaces a solid website and SEO foundation. But it's where most practices should start.

06/17/2026

The front-desk iPad is a Google liability now.

If your team still hands patients a tablet to leave a review on their way out, you're at risk of losing the reviews you collect that way. Google updated its policy in April and has been removing reviews that match the pattern ever since. The system looks at timing and device signals. A batch of five-star reviews coming from the same office WiFi is exactly the kind of thing it flags.

The fix is boring. Stop the in-office ask. Send a neutral text or email 1 to 3 days after the visit to every patient on the same schedule. That's compliant, and patients are usually calmer about it anyway.

If your reviews start disappearing, don't start with "ask for more." Start with what changed in your request process and when.

06/08/2026

Most dental practices have access to website analytics. Most don't look at them.

Three numbers are worth checking every month.

Where your traffic is coming from tells you whether SEO is actually working. Bounce rate tells you whether people are landing and leaving without doing anything. Conversion rate — calls, form fills, appointment requests — tells you whether your site is doing its job.

If you're not sure how to find any of these, that's worth fixing.

👉 shorthillsdesign.com/inbound-marketing/i-need-more-new-patients/

05/26/2026

Before spending more on ads, make sure the basics are actually working.

Most dental practices that aren't getting enough new patients from search aren't losing because of ad budget. They're losing on the fundamentals.

Here's where to start —
- Keep your Google Business Profile current: hours, photos, services
- Ask for reviews consistently and reply to everyone
- Make sure your site loads fast on mobile
- Add FAQ content based on questions patients actually ask
- Publish content that answers what people are searching for

None of this costs money. It just takes attention.

If your site isn't generating inquiries, start here before you spend another dollar on ads: https://www.shorthillsdesign.com/inbound-marketing/i-need-more-new-patients/

05/21/2026

Your website is not a “set it and forget it” tool. Most dental practices treat it that way.

Every month, someone should check a few things.

Test the contact form.
Run a full backup and make sure it restores.
Check mobile loading speed.
Update your Google Business hours.

It takes 20 minutes if nothing is wrong.

When was the last time you tested your contact form?

05/18/2026

Your website data should help you answer a few basic questions.

1. Are people finding you?
2. Are they staying on the site?
3. Are they taking the next step?

Three metrics tell you most of what you need to know — where your traffic is coming from, how long people are staying before they leave, and whether they're actually calling or filling out a form.

You do not need to watch every number. You just need enough clarity to know what's working and what isn't.

That's usually where better website decisions start.
https://www.shorthillsdesign.com/inbound-marketing/i-need-more-new-patients/

05/15/2026

If your site gets hacked and you don’t have a backup from yesterday, you’re probably looking at a full rebuild.

Or paying someone to try to clean it.

And even then, you’re not sure it’s clean.

A backup takes 20 minutes. Monthly plugin updates take 10. A read-through of your pages to check that forms work and hours are right takes 15.

That’s the whole list. None of it is complicated.

Which one isn’t getting done?

05/13/2026

Most dental websites are not broken. They still load. The homepage still looks fine. Someone can still click around.

The problems are smaller than that, which is why they get missed.

A contact form works on the page, but the office never gets the message. The hours on the website say one thing and Google says another. The site loads, but slowly enough that people leave before they call.

We see this all the time.

You do not always need a redesign when this happens. Sometimes you just need someone to check the basics before they start costing you patients.

When was the last time you tested your own website?

04/22/2026

We've had a ton of questions about ADA compliance lately and here's the story:

Basically, the government wants state and local government websites to have a certain level of accessibility on websites (like the ADA with outside ramps and accessible bathrooms). As far as we can tell (and we're not lawyers) -- this change does not (yet) apply to private business websites.

Generally speaking, it's impossible and cost-prohibitive to be 100% ADA compliant. Our client websites have an accessibility plugin and an accessibility statement. Nothing can prevent ADA lawsuits, but the idea is to make your site a smaller target for lawyers (i.e., you are clearly making an effort).

Address

17 Riga Court
Scotch Plains, NJ
07076

Telephone

+19735062345

Website

https://www.shorthillsdesign.com/

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