For many CEOs and Boards, marketing is equally mission-critical as it is frustratingly confusing.
For CMOs, CROs and VPs, marketing is caught between delivering predictable revenue and navigating evolving customer expectations with a plethora of unproven engagement practices.
Everyone wants the same outcome – revenue growth, customer loyalty, brand reach and market credibility.
Disrupting these outcomes are the very challenges New Business Strategies solves: High marketing turnover, skill gaps, campaigns that don’t convert, sales/marketing misalignment, churn, media communication strategy that falls flat, or lack of resources with proven track records to quickly deliver measurable results.
We help clients across the full life-cycle of marketing from developing an actionable understanding of customer expectations to defining strategy, driving pipeline, stories in key media outlets, and a brand that resonates with influencers to developing playbooks that keep sales and marketing aligned and providing short term specialized skills.
- Corporate and Market Strategy: M&A due diligence and integration, organizational assessment, and Sales & Marketing Alignment.
- Customer Experience: Journey mapping, campaign alignment, post-purchase engagement, employee experience and culture readiness.
- Demand Generation: Waterfall programs, ABM campaigns, content strategy and marketing, field marketing program, and sales enablement programs and tools including Sales & Marketing playbooks
- Communication and Influencer Marketing: Messaging, positioning, PR and AR programs, crisis communication, and influencer / thought leadership programs.
- Launch and GTM strategy: Plans, budgets and ex*****on including digital marketing, and branding.
- Interim staffing for specific initiatives, start-up ventures, CMO/VP transitions, quick skill infusion to address gaps.
We work with B2B companies in technology, manufacturing, distribution, and education to realize their potential, faster. Our team of seasoned ‘been there, done that’ professionals love turning challenges into successes by leveraging their experience and ‘outside the box’ best practices. Fixing a process, defining customer journeys, helping a department or strategy get set for success and seeing that success unfold, in measurable ways, is what motivates every team member.
Based in Silicon Valley, CA, we have a three-decade track record of helping clients be successful with over 95% client satisfaction and referrals. We believe that sets up apart from our competition.
Our clients are in North America, EMEA and Australia including Oracle, McKesson, the Gordian Group, Good Technology, New Pig, Deep Instinct, Warburg Pincus, Lithium, Bluescape, and the Great Place To Work Institute to name a few.
Contact us at www.newbizs.com, @chriscrandell or by phone at 415.309.7017