gene_designs

Brand and web designer bringing spunk, edge, and function to every project

01/09/2024

One thing that always hindered me from posting - perfection.

Well, duh. That’s what everyone says. I used to think every single post had to be groundbreaking. It needed to be my absolute BEST work or revolutionary idea or it wasn’t worth it.

I think about all of the accounts that I follow and it’s not a single post that makes me follow them, but the overall energy, theme, vibe, and that it offers something to my life. But again, I couldn’t really pinpoint a post.

It’s consistency and authenticity.

Once again, duh. I know that. You know that. However, for whatever reason it can be so difficult to take our own advice and practice what we preach. We’re so hard on ourselves and it hinders us from just giving it a go.

Do I think this post is groundbreaking? Obviously not.

Is this the best photo I’ve ever taken? Nah.

But it’s a damn vibe 🫶

01/05/2024

I recently said 2024 was the year of the personal brand and I’m going to tell you why.

I started Gene Designs back in January 2021 and truly had no idea what I was doing, who my target audience was, how I wanted to present myself — I kinda just threw stuff out there and saw what stuck.

I was marketing myself as somewhat of a studio but still showed a lot of BTS and my personal life and it honestly worked. However, after my skills as a designer were really improving and I had less time due to clients and other projects, I slowed down on showing my personal life.

I also felt like the online space here changed a bit and I wanted to take a step back (that’s a story for another day).

I wanted to be hired for my work and my work only and to keep business and personal very separate, which is not always a bad idea. It allowed me to focus on how I presented my work and not which designer tip was going to get me the most likes.

However, as I’ve looked at what I want out of my career and how I’m making a shift this year, I’ve realized I don’t want to be just a graphic designer.

With social media being such a huge part of our daily lives and all the nuances in the creative industry and the continued rise of content creators across every subject — clients, agencies, and brands, want more than just your work. They want to know who you are, how your brain works, your habits, your personality — everything.

I want someone to be able to search my name and know what and who they’re getting. I want them to see my design work, but also my thought process, my marketing skills, my writing, and see that I’m more than my abilities in Adobe.

Hence the name change to .co because it’s me 🖤

12/01/2023

A fun and different style project I worked on this year with

Shelly, the founder and owner of Nolia Roots, reached out to me back in April about a potential project for a company called TradeKnight.

‘A technology forward group of trade service businesses’ They partner with and acquire companies and help enable their growth while preserving the brand and culture.

This was a new industry for me and it was really fun that we were able to have a tech approach, but make it fun and a little playful.

We assisted on:
- Creative Direction
- Brand Identity
- Investor Deck
- Custom Illustrations
- Website Design

Shelly and her team were incredible to work alongside of and helped so much throughout the process. Happy to be a part of the project.

11/30/2023

Logo, type, and color story for

All accomplished during a design day (8 hours of consistent designing and exploration)

We have ONE more opening for Design Days at $999 and then the price will be going up.

We are also booking into Jan and February for custom projects.

Link in bio.

11/29/2023

A creative direction isn’t JUST a mood board.

As a designer, it is important to walk your client through your vision. Call out different aspects of the mood board and explain how it will translate in the design phase. Explain how these aspects of the mood board can all work together to accomplish the overall goal — reach, connect, and convert your target audience.

Clients, make sure you understand the direction you are choosing and that you are aligned with your designer. You should have a clear idea of the overall style your designer will be moving forward with. Plus, it’s much easier to edit at the creative direction stage vs. down the line.

TWO spots left for Design Day @ $999 ($450 OFF)

Booking custom projects for the new year.
Link in bio

11/22/2023

Another look at branding from our Design Day🖤

We really wanted to give her a new and refined look that would stand out BUT we didn’t want to completely stray from her well-known and loved feed.

Bringing that sophisticated, ‘country club’ feel with the navy blue, tan, and green and sharp editorial logo I think we did our job🫶

Bri was incredible to work with and you should go hire her😉

Link in bio to book your Design Day at $450 OFF for a total investment $999🖤

11/20/2023

Design Day today was a success and here’s a little preview of one of our favorite marks 🖤

Rebrand launch coming soon for
You’re the best.

11/10/2023

Brand Identity created from a Design Day for one of my favorite people

We accomplished:
- Full logo suite (primary, secondary, brand makes)
- Color Palette
- Type Suite
- Website Mockups

We are now onto the web design and development phase 🤍 Can’t wait to show more!

CURRENT DEAL: 4/5 spots are left to get your Design Day booked in at $999. This is $450 off the typical investment.

Link in bio to inquire and book a call!

Photographer:

10/17/2023

Moody, wine-y, and vibey 🍝🍷

10/12/2023

Wonderbody cont.
Mockups have been my favorite part of the process recently🤍

10/10/2023

Wonderbody - Shapewear🫶

Recent Design Day work!
We accomplished:
- logo suite
- type suite
- color palette
- business cards
- tag mockups
- desktop and mobile mockups

All in 8 hours 🤍
Books are open. Link in bio

10/09/2023

Design Day for Wonderbody

We have a couple design days open for October and November! Inquire through the link in my bio🤍

You’ll receive an immediate link to book a call so we can chat more about you and your business 🫶

Address

Scottsdale, AZ
85250–85271

Website

https://gene-designs.com/

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