Eric Rutin Marketing

Eric Rutin Marketing Hello! I am here to help you grow your dental practice. So buckle up and let’s demystify marketing concepts and have a little fun along the way.

I will be sharing marketing strategies and tips in an easy understandable way that anyone can do themselves.

Who is feeling inspired today?
09/07/2022

Who is feeling inspired today?

Creating videos is a great way to help your customers/patients connect with your team and convey your mission. #
08/08/2022

Creating videos is a great way to help your customers/patients connect with your team and convey your mission.

#

It has over 12 million dislikes and is still racking them up.
07/19/2022

It has over 12 million dislikes and is still racking them up.

Looking for an easy way to boost traffic to your blog? Try using brackets in your title!
07/03/2022

Looking for an easy way to boost traffic to your blog? Try using brackets in your title!

Usually, SEO is a guessing game as Google is quite secretive about its algorithm. Smart people run tests and discover pr...
06/29/2022

Usually, SEO is a guessing game as Google is quite secretive about its algorithm. Smart people run tests and discover predictable patterns, but it is still a guess.

So when Google's John Mueller comes out and confirms that internal linking is in fact a ranking signal for Google, we should all take notice.

This is something to keep in mind as we see all these prices, especially gas, soaring around us. It will be interesting ...
06/20/2022

This is something to keep in mind as we see all these prices, especially gas, soaring around us. It will be interesting to see the earnings of many of these companies that have had to raise their prices due to variable cost and volume fluctuations.

According to a study by McKinsey & Company, price is the most significant lever in an organization's toolbox for driving profit. The big question is, are variable cost increases and supply chain issues being out-paced by price increases or not?

I have my guess.

Many people freaked out when iOS15 came along and demolished open rate credibility for email marketing campaigns. But sa...
06/15/2022

Many people freaked out when iOS15 came along and demolished open rate credibility for email marketing campaigns.

But savvy marketers said, "so what?" and adapted.

If you are worried about not accurately knowing your open rates for your email campaign, ask yourself, why? What really did open rates tell you? They may have helped with subject copy, but they aren't the meat of your metrics.

CTR, Unsubscribes, Spam Complaints, and other metrics are far more vital to measuring the efficacy of your email campaigns.

I will admit, it will potentially affect your automation, but you are smart and can figure out a better trigger than open rates, which have always been notoriously unreliable metric.

Larger images do even better, with 38% higher click-through rates than other images. LinkedIn recommends 1200 x 627 pixe...
06/14/2022

Larger images do even better, with 38% higher click-through rates than other images. LinkedIn recommends 1200 x 627 pixels.

Some things are so obvious, yet seemingly so forgotten at the same time.
04/04/2022

Some things are so obvious, yet seemingly so forgotten at the same time.

So many businesses only do half the job when it comes to optimizing their Google Business Profile. Read on if you are cu...
03/30/2022

So many businesses only do half the job when it comes to optimizing their Google Business Profile. Read on if you are curious how to do the complete job in dominating the Map Pack.

https://bit.ly/3LtTtsq

All my fellow marketers can relate!
03/24/2022

All my fellow marketers can relate!

Remember Alt Text’s primary purpose is helping the visually impaired understand your website. Prioritize accessibility o...
03/09/2022

Remember Alt Text’s primary purpose is helping the visually impaired understand your website.

Prioritize accessibility over SEO. While JAWS, the prominent screen reader, will read 125 characters, experts in the visually impaired community suggest 80 or fewer.

Help the user dependent on screen readers understand the image by being descriptive and concise. Don’t keyword stuff. Google has made it clear that Alt Text is a low ranking factor, so use other more effective tactics to boost your SEO.

If an image is purely decorative or a spacer holder, use a null value “” for the Alt Text. Don’t burden the user with congestion in a desperate attempt to boost your SEO.

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