09/08/2026
Black Friday is just a few weeks away.
Two DTC brands.
Same category.
Same budget.
Completely different Meta Ads setups.
Watch what separates them.
One will enter BFCM with warm audiences trained for 3 months, 30+ tested creatives, a tuned Advantage+ algorithm, and conversion data from Q3 built into their bidding.
The other will set up a new campaign in October, upload 5 creatives, and wonder why CPMs are £8 and ROAS is 1.2x.
Which one are you right now?