MTaylor Marketing- Branding & Fundraising

09/09/2020

Have you signed up for the Derbies? Barn Team Hula Contest for a Free Tack Stall?

Classes, Awards, Prize Money, Derbies, Classics & Medals....at every level....for every horse & rider Fall Kickoff - Tropical Fun - Hunter Derbies, Classics, Medals & Jumper Divisions Beginner through

08/17/2018

This is a good article with specific tips for monitoring, managing, and improving your online reputation.

Has your business suffered from negative reviews online? Learn how to respond to unhappy customers on social media and address negative online content.

07/19/2018

Horse Park Announces Community Partnership

07/18/2018

Are we looking at the wrong metrics in measuring ROI of social media? Here's another article share to provide perspective on what defines a successful social media campaign. We might be measuring the wrong returns. Social Media ROI isn't what we want as marketers, it is determined by what our audience wants and creates a response. Social media is a personal space for all of us where we connect with friends and share our lives. We don't typically go to social media to shop. Consumers want content that informs and aids in their consideration stage of a purchase. https://www.socialmediatoday.com/news/redefining-roi-what-real-return-looks-like-for-social/527784/ This might change how you approach your social media strategy and content. What do you think?

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration. 

07/16/2018

The other evening we were visiting with friends at our favorite hangout, and my friend shared a marketing challenge she was having reaching a very specific audience. I reminded her, now that you have identified this specific audience, think about where they "live, work, and play". Demonstrating to your audience how you can solve their specific pain points is important, but it is also necessary to build a relationship, trust, and a connection. Here is a great article about incorporating lifestyle content into your social media strategy....a powerful element in successfully reaching and connecting with your audience. Have fun creating!

Adding in 'lifestyle content' to broaden your social content mix can help boost connection with your audience.

07/05/2018

Your Personal Brand has its own brand assets: resume, website, social media profiles, writings, products, services, imagery. It's the Who of your Brand, but more importantly the Why: Your Purpose. For many their Personal Brand and their Business Brand are deeply interwoven. Having a strong Personal Brand builds your Business Brand - because remember, People do business with People they know, like, and trust. But first they have to find you.

07/03/2018

Powering your brand: Content creation is one of the most effective and powerful tools every organization has to build their brand.

07/02/2018

This infographic has a ton of information and is fascinating from a geeky marketing perspective- but nonprofits and enterprises should pay attention to a few factors highlighted that amp up your BRAND and lead generation via search results - valuable content is one of them. Happy Monday!

Search engine optimization is always changing - here are some key insights you need to know about SEO in 2018.

06/27/2018

This is a great resource article!

Find 26 helpful tools and apps from the Social Media Marketing Podcast's Discovery of the Week.