StringCan Interactive

06/03/2026

We've been doing this podcast for 62 episodes, and we still hit the "are we saying the same thing again?" wall every few weeks. Turns out that feeling is basically a sign the messaging is working, not broken.

Jay and Sarah get into it in this episode: why the 12,000-row spreadsheet approach to content actually backfires, why AI search specifically rewards the companies that stay narrow and consistent, and the three-bucket framework they use when they need to figure out what to create next without starting from scratch.

If you're producing content for a B2B audience and the redundancy trap feels real right now, this one's 23 minutes and probably worth the time. https://na2.hubs.ly/H05V26S0

06/02/2026

AI can help you write faster, communicate more clearly, and get more done in a fraction of the time, and we're genuinely all for it.

But there are certain moments it should never touch, like the hard conversation you've been putting off, the teammate who just experienced a loss, or the recognition that actually lands because it's specific and personal and clearly came from you.

Your team feels the difference between something real and something optimized, even when they never say it out loud. The whole point of getting time back from AI is so you can show up more fully in the moments that actually require a human.

06/02/2026

If the first half of the year felt busy but the pipeline still feels uneven, June is the right time to inspect the revenue system.

For many owner-led B2B companies, the issue isn’t a lack of effort. Marketing is active. Sales is working. Leadership is paying attention. But growth still comes in bursts, visibility is imperfect, and too much movement depends on the owner or a few key people.

That pattern often points to Reactive Rhythm.

The business has activity, but not a consistent operating cadence for turning attention into qualified pipeline, follow-up, visibility, and revenue movement.

Our latest article breaks down why June is a practical inspection point before Q3 begins, what to look for, and why adding more activity too soon can make the leak louder.

Read it here:

If pipeline feels uneven halfway through the year, June is the right time to inspect where growth starts, stalls, or depends on the owner.

05/30/2026

If your team's ever looked at the content calendar and thought "we already said this," this one's for you.

Jay Feitlinger and Sarah Shepard talk through why the content that feels repetitive to your team is often doing the heaviest lifting, and why dropping your best themes early is one of the quietest ways B2B companies undercut their own pipeline.

They cover the three-bucket framework for getting unstuck without blowing up your strategy, why AI search rewards narrow and consistent messaging, and how a rolling quarterly approach keeps pipeline activity from going cold between pushes.

Drop your biggest content struggle in the comments. We're listening.

05/26/2026

We fed AI a strategy doc we were genuinely proud of, only to realize we'd quietly stopped believing in it six months earlier and never bothered to update the file. The output came back polished, confident, and completely wrong for what our client actually needed.

Here's the thing nobody tells you about working with AI: it doesn't question what you give it, it just amplifies it, which means stale thinking doesn't disappear, it just gets dressed up in better sentences.

Before your next AI-assisted project, take ten minutes to ask yourself whether the documents you're feeding it still reflect how you actually think today.

New episode of Two-Minute AI Tips is out now. Link below.

05/25/2026

One of the scenarios I run into on almost every new client onboarding is some version of this: the data looked fine until someone decided to actually clean it up. Now the numbers are down, leadership is asking questions, and the marketing team is trying to explain why fixing the reporting made things look worse.

The drop isn't the problem. The inflated numbers that were there before are the problem. Internal employees hitting the site daily with no IP exclusion, partner networks logging in through the homepage and registering as zero-engagement visits, two analytics platforms using different attribution logic and reporting different visit counts for the same campaign. Those are the things that made the old report look good. They weren't telling a story anyone could build on.

Jay and Sarah talk through exactly this on Episode 61 of Revenue Rewired, including a real client story from early in Jay's career where accurate data looked like a collapse, and how that experience changed how he has every data conversation since.
https://na2.hubs.ly/H05KfSh0

05/22/2026

New episode of Revenue Rewired is out, and this one's about something that trips up almost every B2B marketing team at some point.

Jay Feitlinger and Sarah Shepard talk through what they call the Metrics Misfire, and what they keep finding when they take over a new client's reporting. The numbers looked fine. The dashboards were running. But nobody had actually questioned whether what they were measuring was real.

The GA4 migration quietly broke most teams' year-over-year comparisons. Internal employee traffic with no IP exclusion has been inflating site numbers for years. And a beautiful 54-slide dashboard once made a very smart person's head hurt by slide seven.

If your team's reporting activity, but nobody can connect it to the actual pipeline, this is worth your time. Drop your biggest data disaster story in the comments.

05/20/2026

There's a leadership problem that doesn't have a clean answer yet and Sarah Shepard gets into it honestly on the latest Revenue Rewired AI.

For years, you could spot your sharpest thinkers by how they communicated. Clear writing, well-structured ideas, proposals that actually made sense. That told you something real. AI just made all of that table stakes. Now everyone's output looks polished and you genuinely can't tell who did the thinking.

Sarah talks through what managers actually have to change right now, including the specific shift from evaluating what someone produced to asking them to walk you through how they got there.

05/19/2026

Referrals feel like proof. Clients are happy, they're talking about you, the pipeline has a pulse. But if you can't explain why some months are full, and others aren't, that's not a positioning problem. That's a predictability problem.

Jay and Sarah recorded Episode 60 of Revenue Rewired this week, and the whole conversation circles one idea: referrals are a signal, not a system. The signal tells you your clients trust you. That's worth protecting. But it doesn't generate your next qualified conversation on its own, and building a growth strategy around hoping the next referral shows up is just a quieter version of doing nothing.

If you're curious about the one word Jay says separates growing companies from stuck ones, or the specific conversation he had that nearly lost a deal and then saved it, the episode is worth 25 minutes.
https://na2.hubs.ly/H05Bd7m0

05/17/2026

"Sitting on the beach waiting for referrals to roll in" isn't a growth strategy. It's a vacation.

Jay said it in episode 60, and it's the kind of sentence that makes you put your phone down for a second. Because if you're running a B2B business and referrals are your primary pipeline, you're not really growing. You're waiting. And waiting dressed up in a busy calendar is still waiting.

The work might be great. The clients might love you. The introductions might come in regularly. And the pipeline is still at the mercy of whether someone remembered to mention your name at lunch last Tuesday.

That's the gap Jay and Sarah Shepard get into on this episode. Not in a "here's a seven-step framework" way. More in a "let's just say the quiet part out loud over coffee" way. Referrals are passive by nature. A growth strategy isn't. Those two things can't do the same job, and pretending they can is what keeps good businesses stuck at the same revenue ceiling year after year.