StringCan Interactive

StringCan Interactive Transforming Arizona’s ‘mighty middle’ B2B companies with innovative, integrated marketing and sales strategies to fuel remarkable growth and success.

At StringCan, we specialize in transforming Arizona’s mighty middle—mid-sized companies eager to scale their operations—into market leaders. As a leading provider of strategic marketing and sales enablement services, we focus on integrating sales and marketing strategies to drive remarkable business growth and exceed $100 million in revenue. We go beyond mere digital marketing; we are passionate a

bout turning your business into a high-performance engine through carefully crafted strategies. Our expertise centers on developing deep understanding of your market challenges and opportunities. We craft bespoke buyer personas, streamline your online presence, and define targeted marketing tactics that engage prospects effectively, ensuring your sales team is equipped with high-quality leads. We pride ourselves on fostering true partnerships and bring a passionate commitment to every project. Our approach ensures alignment between your business objectives and your target customer’s needs, delivering not just traffic, but meaningful engagement that converts. Our Comprehensive Services Include:
- Branding & Mission: Brand audits, positioning, naming, and identity development.
- Strategy & Roadmap: Digital audits, buyer persona creation, and customer journey mapping.
- Web Design & Development: User experience design, transition planning, and performance optimization.
- Search Marketing: SEO, SEM, and PPC to increase visibility and engagement.
- Content Strategy & Marketing: Tailored social media, blogging, and PR strategies.
- Marketing Automation: Email marketing, both inbound and outbound strategies, and workflow optimization for maximum conversion. Let’s discuss how we can drive your growth.

Jay spent a chunk of last month doing something a little obsessive. He kept seeing case studies from LinkedIn coaching p...
06/24/2026

Jay spent a chunk of last month doing something a little obsessive. He kept seeing case studies from LinkedIn coaching programs where someone with way fewer followers than him was pulling 200 comments per post, and the numbers just didn't add up. So he pulled about 15 of their members and looked at the engagement day over day.

It was a pod. A coordinated group liking and commenting on each other's stuff inside the window that the algorithm watches. Around 80% of the engagement was the same people propping each other up. The number looks great in a screenshot. It does nothing for the business underneath it.

The part he keeps thinking about is how easy it is to measure yourself against a story that's been inflated. If you're frustrated that your good content isn't landing, you're probably comparing your real numbers to someone else's manufactured ones. He and Sarah got into all of it on the new episode, including a 48-hour trick to make your own feed useful again.

Link in the comments.

B2B companies that come to us frustrated with their numbers don't actually have a marketing problem. They have a handoff...
06/22/2026

B2B companies that come to us frustrated with their numbers don't actually have a marketing problem. They have a handoff problem.

Leads are coming in the door. Marketing is hitting its targets. But somewhere between the form fill and the first real sales conversation, a qualified contact goes quiet. Nobody did anything wrong on paper. The process just has a gap built into it, and from the CEO's seat, that gap is almost impossible to see.

In Revenue Rewired, we call this the Ghost Handoff. It's one of five revenue leaks we see again and again in owner-led B2B companies in the $10M to $50M range, and it's also one of the most fixable, once you know where to look.

Jay Feitlinger broke the whole thing down this week: the six questions that show whether you're dealing with a lead quality issue or a handoff issue, and what should be happening in the first 24 hours after a lead comes in.

Link in the comments.

06/20/2026

New episode alert!

Jay and Sarah just got into a question every marketer secretly wonders about: Can you actually game the marketing metrics algorithms?

Turns out Jay went down a rabbit hole investigating a popular LinkedIn growth program and found something most people suspect but rarely get proof of.

If you have ever wondered why some posts blow up while yours sits at 12 likes (one of them being your mom), this episode is worth your commute.

Give it a listen and tell us in the comments. Have you ever spotted an engagement pod in the wild?

Sarah caught Jay forgetting an entire number, on air, in real time. He rattled off the three revenue buckets StringCan u...
06/18/2026

Sarah caught Jay forgetting an entire number, on air, in real time. He rattled off the three revenue buckets StringCan uses for quarterly planning, and she just said, "You forgot expenses." She wasn't wrong. She's usually not.

That unscripted moment is basically the whole episode. A client of theirs was crushing his profit goals and still missing his revenue forecast three quarters running, and the fix wasn't pushing his team harder. It was getting an operational realist into the room where the numbers get made, and taking a hard look at the last 90 days before planning the next 90.

If your Q3 planning is about to start with the same process that missed Q2, this one's for you.

Link in the first comment.

Often, the job descriptions in circulation right now are just last year's version with a few surface-level edits, and us...
06/17/2026

Often, the job descriptions in circulation right now are just last year's version with a few surface-level edits, and usually interview questions get recycled until someone finally notices they're not actually filtering for the right things anymore.

We started running ours through AI before posting them, and it genuinely changed how we think about the entire hiring process from the very first touchpoint. The exact prompts we use are inside this episode, and if you're actively hiring for anything right now, this is worth your two minutes.

06/13/2026

Quarterly planning season is back, and Q3 is front of mind for a lot of teams right now. But before you lock in a single goal, Jay Feitlinger and Sarah Shepard want you to look back first.

The latest Revenue Rewired gets into why revenue targets keep slipping even when the numbers felt reasonable going in. It's a process that never got a real look after the quarter closed.

Jay brings a client story that gets uncomfortable pretty quickly. Sarah brings the operational perspective that CEOs don't always want to hear but need before Q3 planning starts.

If your team wrapped Q2 and you're already heads-down on what's next, carve out 21 minutes for this one first.

Does your team do a real retro before the next quarter kicks off? Drop it in the comments.

Link in comments.

Every AI rollout has one: the skeptic who asks too many questions, pushes back in every meeting, and keeps saying they j...
06/09/2026

Every AI rollout has one: the skeptic who asks too many questions, pushes back in every meeting, and keeps saying they just don't see how any of this helps them do their actual job.

Most leaders try to convert that person or, worse, find ways to work around them entirely, but we did neither, and it turned out to be one of the smartest decisions we made. That skeptic wasn't slowing us down; they were catching the gaps in our rollout before they turned into expensive, time-consuming problems.

Your biggest critic might actually be your best quality control, and this episode explains exactly how to use that to your advantage.

Had a networking meeting last week with a format called "Give and Get." First half: explain your business and your ideal...
06/09/2026

Had a networking meeting last week with a format called "Give and Get." First half: explain your business and your ideal client profile. Second half: rebuild it using LinkedIn Sales Navigator filter fields, industry, title, geography, and headcount.

The second half broke everyone. Business owners who described their company fluently couldn't fill out a simple form. One person listed six different roles as their ideal client. I asked if they'd walk into a room with all six and say the exact same thing. They said no. That's the problem right there.

Episode 63 of Revenue Rewired covers exactly this: why a list of 500 targeted contacts will nearly always outperform one of 30,000, why AI won't shortcut the ICP work, and what a 16-step analytics strategy taught us about the value of starting simple.

https://na2.hubs.ly/H061DQ60

06/05/2026

312,000 contacts. That was the number a business owner brought into a conversation with Jay Feitlinger and Sarah Shepard, convinced it was what he needed to hit his goals.

Turns out he needed one new client a month.

Somewhere along the way, bigger lists became a proxy for better strategy and a lot of B2B budgets have paid for it. Revenue Rewired digs into why chasing volume without a sharp Ideal Client Profile is one of the quietest growth killers out there.

Worth a listen if you've ever felt busy but not quite moving forward.

What's something you stopped doing that actually opened things up?

We've been doing this podcast for 62 episodes, and we still hit the "are we saying the same thing again?" wall every few...
06/03/2026

We've been doing this podcast for 62 episodes, and we still hit the "are we saying the same thing again?" wall every few weeks. Turns out that feeling is basically a sign the messaging is working, not broken.

Jay and Sarah get into it in this episode: why the 12,000-row spreadsheet approach to content actually backfires, why AI search specifically rewards the companies that stay narrow and consistent, and the three-bucket framework they use when they need to figure out what to create next without starting from scratch.

If you're producing content for a B2B audience and the redundancy trap feels real right now, this one's 23 minutes and probably worth the time. https://na2.hubs.ly/H05V26S0

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85253

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