06/18/2026
If I wanted media coverage in the next 90 days, here's exactly where I'd start. And no, it would not involve buying a generic media list and blasting the same pitch to 500 journalists who have never heard of me.
Been there. Watched that fail. Moving on 🙄
So here's the actual 90-day plan.
First, clarify the story! What problem are you solving, why does it matter, and why now?
Second, identify the timely angles already living in your industry and figure out how your brand fits into those conversations.
Third, build your proof 👉🏼 testimonials, customer results, reviews, and social proof all make your pitch significantly harder to ignore.
Fourth, create a targeted media list of journalists, podcasts, and outlets that actually serve your ideal audience, not just the ones with the biggest names.
And fifth, start pitching. Clearly, concisely, and consistently. Because one pitch sent once to one person is not a PR strategy.
I know that might sound like a lot. But once you break it down it becomes so much more approachable than most founders expect. You don't need a massive budget or a famous brand to make this work. You just need a story worth telling and a strategy to actually share it.
Turns out that's been true for all the years I've been doing this. 🐝 Follow for PR insights that help founders turn their expertise into real media coverage.
