Arizona Marketing

06/02/2023

Party Time!

03/09/2021

Business Tip #1: Define a clear message. A marketing message is a way of concisely and clearly saying to the right market, “Here's what I'm all about, and here's how what I do can benefit you.”

Sales: Make ‘em see the cost of their pain is higher than the investment in your product or solution. Their pain can either be monetary or quality of life.

Gun Control: Legal gun owners have over 300 million guns and probably a trillion rounds of ammo. Seriously, folks, if we were the problem, you'd know it.

Personal Hygiene: Women begin using deodorant in 1885 – men in 1935. We boys were late to innovate AGAIN!

Business Tip 2: Craft the right message. One of the keys to crafting the right message is making sure you are aiming it at the right market.

News: Did you hear the news over the weekend that a Nigerian Prince was found dead in his apartment with $45 million in cash?

Apparently, he spent the last 10 years trying to share it via email but no one responded.

That's enough for today!

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Need more sales and profits to live the lifestyle you deserve? Apply for membership in our AZ Small Business Alliance, our CEO Mastermind group, or private coaching. To schedule a call to see if you qualify click https://calendly.com/azma

Chuck

Chuck Trautman

M: (480) 544-4970

12/26/2020

You need revenue, and you need it fast. You spend all night writing an ad that beautifully describes your product or service. You include the fact that you're convenient, have the lowest prices, the highest quality and have been in business since 1431 B.C.

You pay a small fortune to have the ad placed online, social media, your local newspaper, radio and TV. And what happens? The phone never rings… not even once. Why?

What you need to know…Every business owner has experienced the frustration of spending hard earned marketing dollars and failing to generate any interest or response. That's because you focused on the wrong things in your ad.

Don't take this the wrong way, but your prospects don't care about you in the least. They don't care what the name of your business is or how many years you've been at your current location. They don't care what products or services you offer, or how conveniently located you are.

They only care about one thing…What's In It For Me!

That's it. Remember those 5 little words, and learn how to use them in your marketing. If you do, you will forever separate your business from your competition, and even eliminate them from the minds of your prospects.

Why you need to know this…Most business owners today have no clue how to create a compelling ad that attracts prospects to their business. They create ads that are full of platitudes such as convenient location, low price, and the all too familiar "menu" of products and services they offer.

If that describes your current marketing, then you will never build the business you want. You will never attract your ideal clients that will make you the most money. In fact, you will be very lucky just to survive.

The cost to you if you fail to act…Do you know how to create compelling marketing that actually makes money? Do you know how to attract clients when you need them?

Did you know there is a "marketing equation" that when followed, takes the guesswork out of your marketing completely?

Do you consistently "invest" in marketing… and feel confident you will always see a positive "return on investment?"

If you answer no to any of these, you're leaving money on the table. You're losing market share to your competition every single day, and you're working harder and longer than you should be? How much longer can you afford to continue to invest in marketing that doesn't work? How can you survive if you DON'T invest in marketing?

Learn these critical skills and you will position your business light years ahead of your competition.

We know marketing - let's stay in touch and make 2021 a year to remember (in a good way).

To your success,

Chuck

Arizona Marketing Association
CEO and Founder
(480) 773-7490

01/21/2020

If you have old glasses laying around, the Lions Vision and Hearing Foundation recycles them.. You can drop them off at any Walmart.

Learn about the doctors of Nationwide Vision

12/20/2019

Let me begin by saying that the well-done technical and on-site SEO has objective and significant value.

Technical SEO refers to optimizing the structure of your site and site for search engines to quickly and efficiently crawl, index and understand your site.

On-site SEO should be regarded as an assistant to the bulk of your content and the technical foundation that you created.



http://arizonamarketingassociation.org/6069/why-technical-seo-on-site-seo-are-rarely-enough/

10/16/2019

There is no business or marketing in this video. It is a PSA on about your personal safety.

Sgt Chuck discusses non-lethal "tools" to protect yourself when you're threatened.

10/10/2019

Chuck Trautman rocking the Partners Mastermind!

10/03/2019

This episode of Straight Talk with Sargent Chuck gives tips on how to get supplier financing for your business.

There are many ways to fiance a business. Sgt Chuck gives tips on how to secure financing from your supplers.

09/20/2019

My ego cost me $100K. Don't let that happen to you!

Our ego can be our most possession. Don't let be yours! Sgt Chuck tells two stories from his past that cost him over $100K. Be bumble, be grateful, and keep ...

08/30/2019

This episode explains how to get what you want from your clients and for your life.

08/15/2019

https://youtu.be/ZwGaY5Cqo3s

Will a Shock n Awe Box get you more clients? Yes! We discuss why and show examples of successful Shock n Awe Boxes use in marketing to produce sales and prof...

08/09/2019

https://youtu.be/lIU_qwR5tr4

Knowing what you DON'T want to be or DON'T want to do gives you great clarity on who you should be or what you should do. This video gives examples and chall...