Yeager Marketing

08/21/2026

AI has fundamentally changed how buyers discover, research, and choose the businesses they buy from.

On September 2, Mark and Renee Yeager will join Snell & Wilmer for a virtual discussion on How AI is Reshaping Your Buyers’ Behavior.

They’ll explore what these shifts mean for businesses today and how marketing and sales teams can adapt as AI plays a bigger role in the buying journey.

It'll be a great conversation and we hope to see you there! Learn more and register here: https://webinar.yeagermarketing.com/join-our-webinar-how-ai-is-reshaping-your-buyers-behavior

05/27/2026

5 Communicator Awards. 1 incredible team.

We are thrilled to share that Yeager took home 5 Communicator Awards this year! Thanks to a great partnership, our work with Checkmarx earned a Gold Award of Excellence for Innovation & Strategic Achievement.🌟

This recognition is a direct result of a team that refuses to settle and a client that trusts us to push boundaries. Thank you to everyone who helped us aim higher!

05/12/2026

: How can I get the best ROI for my content creation?

Successful content should perfectly align to your brand and your overall marketing strategy.

Make the time to be meticulous with every piece of content you put out there. Research shows that buyers engage in up to 88 touchpoints before they make a decision, and it's crucial that each of these touchpoints tells the same story.

For more content best practices, read more here: https://yeagermarketing.com/content/

05/04/2026

Today, CRN announced their 2026 Women of the Channel Awards, celebrating the most influential women shaping the future of technology.

This year, we are honored to work alongside many of these incredible leaders as clients and friends. Congratulations to all the honorees driving channel success. 🌟

See the full list of elite executives here: https://www.crn.com/news/channel-news/2026/the-most-powerful-women-of-the-channel-2026-power-100

04/30/2026

In a saturated market, technical content can suffer from being dry and undistinctive. To truly capture the attention of your audience, it's essential to move beyond standard feature lists and speak to the human element of the problem you're solving.

Our work with @/Veeam demonstrates the value of using a bold, creative theme to differentiate in a crowded category. By using a relatable and engaging narrative, we were able to break through the noise and build a meaningful connection with their audience.

Check out our full case study here: https://yeagermarketing.com/veeam/

04/23/2026

Does humanization have a place in B2B marketing?
..the answer is always yes.

In this video, we explore the critical questions CMOs should be asking to create a deep emotional connection.

B2B buyers are more than their role and demographics, and speaking to their aspirations can build trust. When you understand who your buyer is and what drives them, you can market to them in a way that feels personal and impactful.

04/21/2026

In the cybersecurity industry, top solution providers don't just have the best tech. They tell the best story.

We recently had the pleasure of working with Checkmarx, a global leader in application security, to help elevate their brand presence and connect with a highly technical audience.

Security professionals don’t want fluff; they want clarity, credibility, and expertise. Our mission was to take Checkmarx’s complex, industry-leading solutions and turn them into high-impact narratives that drive growth and buyer readiness.

Explore our case study here:

ROI Calculator Going Beyond the Monetary Value Captivating attention with tailored incremental values beyond the basics. The Benefits of a System Migration Checkmarx is a global leader in application security, trusted by enterprises to secure their software from the first line of code to deployment....

04/16/2026

Many marketing teams believe that turning up demand generation is the fastest way to scale. The problem is that demand generation acts as an amplifier rather than a cure. It scales exactly what already exists in your ecosystem.

If your website messaging is unclear or your offer is poorly articulated, increasing your demand generation spend will simply result in twice as much confusion for your prospects.

Before investing in high-volume traffic, ensure these three elements are optimized:

🔍 Clarity of Offer: Can a prospect understand exactly what you are selling within seconds of landing on your page?
🙋 Buyer Relevancy: Is the problem you solve directly aligned with the current pain points of your target audience?
🗣️ Clean Articulation: Are you communicating your value proposition without unnecessary jargon or friction?

Focus on the foundation first. Refine the message, land the value, and only then activate the engine.

Listen to the rest of the conversation from March's AZ Tech Cast episode from Arizona Technology Council, featuring our very own Mark Yeager: https://www.aztechcouncil.org/podcast/march-2026-az-techcast-execution-matters-aligning-teams-to-drive-real-results/

04/14/2026

Internal marketing teams are experts in their market. That’s a strength, but it’s also a blind spot. When you’re in the trenches every day, it’s hard to distance from making safe, historical assumptions.

What an agency actually brings to the table:

🌟 Range & Exposure: Perspective shaped by dozens of different growth stages, industries, and positioning wins (and failures).

🌟 Constructive Friction: The ability to challenge "we’ve always done it this way" without internal political baggage.

🌟 Structural Agility: Accessing high-level expertise for a specific pivot or launch without a permanent change to your headcount.

If you're thinking about beginning a new partnership, read our blog for all the questions you should ask first: https://yeagermarketing.com/perspectives/when-is-the-right-time-to-hire-a-marketing-agency/

04/09/2026

Messaging that truly resonates and empowers your entire team is built on these three pillars:

1️⃣ It starts with a recognizable and relevant problem.
2️⃣ It touches on each part of the buyer's journey, from awareness to decision.
3️⃣ It is simple and shareable from every touchpoint.

Effective messaging connects to your buyer's reality. If your story isn't built on these three pillars, it might be time to rebuild.

To keep watching, click here: https://yeagermarketing.com/marketing-like-the-leaders-webinar-brand/