Miss Details

08/12/2025

I’m honored to have joined Michael Gossie and Amy Lindsey on the AZ Big Podcast to share insights on branding—especially the most common mistakes I see and a few practical branding tips for business owners navigating growth.

A huge thank you to Michael and Amy for creating a space where meaningful conversations about branding can happen.

If you’re curious about actionable branding advice for 2025(and a few good laughs along the way) I’d be delighted if you gave it a listen.
🎙️Here's the link: https://azbigmedia.com/business/az-big-podcast-tanya-gagnon-of-miss-details-talks-branding-your-business

03/10/2025

Some projects are just work. Others feel like being part of something bigger.
I’ve had the privilege of working with Michael Erath and his companies for years, and to say he operates at the highest level would be an understatement. His new book, Five Obsessions of Elite Organizations, is packed with the kind of insights that don’t just help businesses grow, they transform them.
The best part for me? He included me in the acknowledgments! Seeing my name in print was an incredible moment, not just because it’s an honor to be recognized, but because it reflects the kind of relationships I build with my clients. My work goes beyond branding and strategy—it’s about truly understanding their vision, their business, and their message so they can move forward with clarity and confidence.
Michael’s relentless pursuit of excellence has shaped the way I approach my own work, and I’m beyond honored to work with him and learn from him along the way.
If you’re serious about taking your business to the Next Level, this book belongs on your shelf. Michael has built, scaled, and led organizations with the kind of clarity most leaders dream of and this book is the field guide.

12/13/2024

How Should Luxury Brands Navigate the “Enrichment Economy?” https://bit.ly/3ZOjtZD

12/10/2024

When it comes to laying out your marketing budget for the new year, it can be challenging to set goals that are ambitious but realistic enough for the size of your business. The key is to evaluate your marketing efforts from the previous year and use what you’ve learned to make the most of this year’s budget.

Here are seven ideas for optimizing any budget—big or small. You’ll learn how assessing the data, investing strategically, and paying close attention to your audience can help you refine your budget to achieve even your most ambitious marketing goals.

Learn how to achieve even your most ambitious goals by using our suggested strategies to optimize your marketing budget in the new year.

12/09/2024

Call for Papers | Journal of Marketing Research: New Methods for the Future of Marketing https://bit.ly/3Vqx1Yz

11/21/2024

When Inclusive Marketing Doesn't Resonate: How Brands Can Build Trust in Inclusivity-Focused Product Lines https://bit.ly/3CsVzJV

11/19/2024

Find out why archetypes work in marketing, and get practical suggestions for implementing your brand archetype into your overall strategy.

Strong branding taps deep into the audience’s mind—deep enough to strike their subconscious. And when it comes to tapping into the human subconscious, it’s best to take a page from one of the experts: Carl Jung.

Jung identified 12 main character archetypes—images and themes that he believed were shared by all of humanity in our collective subconscious. And just as each person has an archetype they most relate to, you can align your brand with a particular archetype, which you can then use to connect more intimately with your audience.
https://bit.ly/3HyJfWK

Find out why archetypes work in marketing and how to implement your brand archetype into your strategy to create a personal connection with your audience.

11/19/2024

9 AI Prompts To Boost Holiday Sales & Marketing https://bit.ly/4ftU5xM

11/09/2024

If you’ve ever taken a psychology class, you may be familiar with Carl Jung and his theory of archetypes. But did you know his theories can serve as a branding tool for your business?

Jung believed we subconsciously categorize our fellow humans in order to understand and predict their behavior. He identified twelve major archetypes, or personality types, that show up time and time again. We recognize these archetypes all the time in literature, film, and television, but they’ve recently made their way into marketing as well.

Identifying your brand’s archetype can help you narrow your vision and fine-tune your marketing strategy. Take a look at the twelve archetypes described in our blog post, and see which one resonates with your brand the most.

Identifying your brand’s archetype, based on the Jungian character archetypes, can help you narrow your business vision and fine-tune your marketing strategy.

10/29/2024

I was asked to give my thoughts on work-life balance in this recent article:
As a business owner, there’s no clear division between life and work—they’re more intertwined, like a swirl, rather than neatly side-by-side. My approach has always been about managing that swirl. I imagine it as a two-flavor ice cream cone that I need to balance carefully, making sure neither side is ‘eaten’ too fast or too slow. Though I’ll admit, I tend to favor the work flavor a little too often, I have been working hard on smoothing out that swirl.

https://bit.ly/4hh5YZj
Metaphors aside, in real life, I’m a ‘cup’ person—I’ve made too many messes with cones, as my husband will attest. 🍦

Just for fun: if work-life balance were an ice cream swirl, what flavors would make up yours? My flavor in the comments.

10/24/2024

Stepping out of my comfort zone here – I don’t usually share photos of myself or toot my own horn, but I’ve learned from helping my clients with their social media that people connect with authenticity. So, here I am, celebrating a kind comment a client shared with me on a recent call:

“Thank you for what you do for us. Everyone in our business loves working with you, and we’ve never said that about working with a big agency.”

There are endless options when it comes to choosing a design firm, and every time a business puts their trust in me, it’s an honor. Miss Details isn’t just a name – it’s me, supported by a team of incredible designers and writers. We take pride in giving personalized attention to each and every one of our clients, and quotes like this remind me why I love what I do.

Thank you to our clients for trusting us and allowing us to be a part of your journey!