09/16/2026
Answer with a number and you have entered a race to the bottom.
You cannot win a race to the bottom. There is always someone hungrier who will go lower.
So use this instead:
"We custom quote per project based on the design scope and the complexity of the project."
Then keep leading. "We have a proven design discovery process. It is a two-part experience. Our first step is a complimentary Zoom consultation, and we have an opening next Tuesday at 10:00 or Thursday at 2:00. Would one of those work for you?"
In 20 seconds, you positioned design as significant, positioned yourself as the expert with a process, gave two specific times rather than asking when works for them, and made it mutual.
The words on that first call do more for your profitability than anything you will draft all year.
🎧 Listen to the full podcast episode: melissagalt.com/podcast208