04/30/2026
It is with deep sadness that we acknowledge the passing of Norman Cohn, who led ASI and helped shape the promotional products industry for more than half a century.
Norman possessed a rare and remarkable quality: a genuine, unflagging curiosity about people and the work they did. Whenever you had the privilege of speaking with him, he wanted to understand your business — really understand it — asking thoughtful questions and listening with the full attention of someone who believed there was always more to learn. That curiosity never dimmed.
He was generous with his time, gracious in every interaction, and grateful for the relationships he built across the industry he loved. The mark he leaves on our profession is indelible, but the deeper legacy belongs to his family, who will forever love and cherish him.
Our thoughts are with them, and with all who were fortunate enough to know him.
With heartfelt condolences,
Dan Taylor
President and CEO
BamBams
Advertising Specialty Institute
