Kalungi

Kalungi Backed by decades of experience, Kalungi provides access to a full service, outsourced B2B SaaS marke

03/09/2026

One of the fastest ways to lose a deal is forcing buyers into a process that doesn’t match how they work.

Think about the difference between these two situations:

A director evaluating a $40K software purchase needs internal buy-in. They expect to talk to someone, ask questions, bring colleagues into the conversation.

Now compare that with a product manager signing up for a $20/month tool. They just want to try it and decide quickly.

If you force the first buyer into a self-serve product flow, they’ll feel unsupported.

Force the second buyer into a sales process and it feels like friction.

The problem isn’t the buyer but the mismatch between how they buy and how you’re trying to sell.

Watch Stijn explain why many GTM strategies break because the offer and the market are not aligned in our latest webinar 👉 https://hubs.la/Q045Xfrd0

03/06/2026

Does growing your SaaS feel harder than it should?

Most teams immediately start fine-tuning ex*****on, but ex*****on is the last thing you should troubleshoot.

Step back and check three things in this order:

Market → Are you talking to buyers who actually have this problem?
Offer → Does your product clearly solve it for them?
Ex*****on → Only then do tactics start to matter.

If the market and offer are wrong, no amount of optimization will fix growth.

In our latest webinar, Stijn Hendrikse walks through this diagnostic order and explains how the best SaaS companies design a go-to-market that actually scales.

Watch the full session here 👉 https://hubs.la/Q045TDrG0

The fastest growing SaaS companies get two things right:1. Buyers experience value immediately2. Their product can grow ...
03/04/2026

The fastest growing SaaS companies get two things right:

1. Buyers experience value immediately
2. Their product can grow usage and revenue without adding headcount

In our latest B2B SaaS Marketing Snacks podcast episode, Wes Bush, founder at ProductLed, joins Stijn to talk about how PLG and SLG actually work together—and why SaaS companies should combine both.

Listen here 👉 https://hubs.la/Q045B3FD0

03/03/2026

If your marketing only works when buyers are already in-market, you’re fishing with a net at the bottom of the funnel. And that's not a real growth strategy.

Watch Stijn lay out the difference between capturing demand and creating it in this webinar 👉 https://hubs.la/Q045q3kY0

02/27/2026

The key of SaaS growth isn't channels or tactics.

It’s getting users in (traffic, signups, demo requests) and getting them to value (activation, usage, expansion).

Traffic without activation burns budget, and activation without acquisition slows momentum.

Sustainable SaaS growth happens when both sides are engineered together: marketing driving the right signups, product driving real usage, and the entire funnel measured as one system.

Listen to Alex Leventer break down how modern SaaS teams structure growth across marketing and product in our podcast episode 👉 https://hubs.la/Q0452qyd0

02/25/2026

Your market isn’t your TAM. Your real market is the segment you can serve exceptionally well and where you already have proof: customers who pay, stay, and give you signal.

Stop pitching everyone. Pick the segment where you’re already winning, double down there, build momentum, and expand later.

The full webinar breaks down exactly how to choose your market and prioritize 👉 https://hubs.la/Q044Jcvm0

02/23/2026

In B2B SaaS, growth rarely stalls because you lack tactics.

It stalls because your go-to-market motions don’t align with how your business actually grows.

PLG can work.
Marketing-led growth can work.
Sales-led growth can work.

But only when your GTM motions match your ACV, your ICP, and how your buyers actually buy.

When they don’t, GTM starts to feel expensive, scattered, and unpredictable.

On February 26 at 11:00am PT, Stijn Hendrikse is hosting a live session breaking down a simple framework you can use to evaluate your current GTM and decide:

• Which motion should dominate right now
• Which growth levers inside that motion actually drive scale
• Where to double down and where to stop over-investing

If you’re a B2B SaaS founder thinking about how to scale efficiently to $100M ARR, this will be a really valuable session.

Register here: https://hubs.la/Q044dZ8G0

02/18/2026

Scaling a weak offer in a lukewarm market is the most expensive mistake a B2B SaaS company can make.

If you’re pouring money into campaigns but your CAC is climbing while conversion stays flat, you’ve likely skipped a step in the SaaS growth sequence.

You must validate three pillars in order:

𝗠𝗮𝗿𝗸𝗲𝘁: Is the pain urgent and real?
𝗢𝗳𝗳𝗲𝗿: Do they actually crave your specific fix?
𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻: The engine that scales the first two.

Usually teams jump to #3 because it feels like "doing something." But without 1 and 2, you may be optimizing friction.

Stijn shares the framework for building a qualified pipeline that actually converts—and how to tell if you're stalling because of your ads or your fundamentals.

Watch the deep dive here: https://hubs.la/Q043FPjB0

02/17/2026

Great content that no one sees is a waste of time and budget.

One of the biggest mistakes B2B SaaS teams make is over-investing in creation and under-investing in distribution. Usually, the cycle looks like this:

- Spend days polishing a post or article
- Hit publish
- Share it once on LinkedIn.
- Move on to the next thing.

Then wonder why performance is flat.

If you don't have a repeatable process for getting your content out there and turning one post into five different assets, you don't have a content engine. You just have isolated pieces of content that aren't doing anything for you.

In our latest podcast episode, Alex Leventer explains why distribution needs just as much intentional design as the writing itself.

Find the full episode here 👉 https://hubs.la/Q043q_nf0

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