Kalungi

08/24/2026

One of us refuses to use AI avatars in advertising, even if it costs time and money.
Watch the show to find out why: https://hubs.la/Q04v53hN0

08/21/2026

A $4B company fired 50 marketers for 3,000 AI agents. We had opinions, so we started a show.
Introducing The Growth Unfiltered Show: Kalungi's CMOs sit down every week to argue about marketing, GTM, and AI the way you'd actually talk about it with your team.
Episode 1 breaks down whether ClickUp's all-AI marketing bet is genius or a stunt.
Watch it here: https://hubs.la/Q04tW0hh0

08/13/2026

Everyone's using the same AI tools now. So why does everything they make start to look... the same?
Are you noticing this too?

08/06/2026

We go live in an hour. If your last few pieces of content could've been written by any SaaS company in your space, this one's for you.

Stijn's walking through why AI made competent copy free, and what it actually takes to sound like you instead of everyone else.

No pitch. Just the framework.

8am PT. Join here:

AI can write a landing page, an ad, and a full email sequence in the time it takes to make coffee. That's not the problem. The problem is it writes the exact same landing page, ad, and email sequence for every other B2B SaaS company that opens a similar prompt. Go look. Open ten competitor websites....

08/03/2026

Your buyer doesn't remember your feature list. They remember whether you sounded like you got them. Whether your personality came through, or you sounded like every other vendor in their inbox.

That's not your product doing the work. That's your brand voice.

And right now, most SaaS brands don't have one. They have AI-generated copy that sounds like everyone else's AI-generated copy.

Stijn breaks down why that's becoming the biggest gap in B2B SaaS marketing, and what to do about it.

Full session, August 6th. Link here: https://hubs.ly/Q04rL2810

07/30/2026

A $4B company just decided one marketer + 3,000 AI agents beats a department of 50.

ClickUp is hiring for it right now: Chief Marketing Officer, reporting straight to the CEO, no direct reports at all. No resume. No cover letter.

The timing isn't random. It landed three days after reports that only 36% of the Fortune 500 still even use the CMO title, and two months after ClickUp cut 22% of its own workforce, with the savings going straight back into pay for the people who stayed.

Is this where marketing orgs are headed, or is this specific to a company that already cut a fifth of its staff and needed a headline?

07/24/2026

Most ICP documents fail one test, and it's not subtle.
Take your ICP definition and hand it to two different account executives. Give them a day, Sales Navigator, Apollo, Clay, whatever list-building tool they like. Ask each of them to build a target list independently.
If your ICP is real, those two lists should look similar. 50% or so overlap.
Most companies never clear that bar.
In this session, we walk through why the reproducibility test is the fastest way to tell if an ICP is infrastructure or decoration, and the three specific gaps that usually cause it to fail.
Watch the full session here → https://hubs.la/Q04qJMkk0

07/20/2026

Every piece of content you've published this year was written with the same LLM your three biggest competitors are using. That's not a knock on you. It's just where we are now.

AI can write competent, on-brand-sounding copy in about four seconds. Landing pages, blog posts, email sequences, LinkedIn posts like this one. Which means "competent" stopped being something you could sell. It's the floor now, and everyone's already standing on it, sounding the same.

On August 6th at 8am PT, Stijn Hendrikse is going live with How to Build a Brand Voice That AI Can't Replicate. We'll get into why "on-brand" and "your voice" aren't the same thing, the one input AI can never generate on its own, and a quick gut-check to see if your own content has quietly started sounding like everyone else's.

If you've ever pasted your own website into ChatGPT and thought "honestly, this could be any SaaS company," this one's for you.

Register here: https://hubs.la/Q04q0d_T0

07/10/2026

In a matter of weeks, Stijn Hendrikse has turned years of B2B SaaS experience into something fractional CMOs could actually use. Bridging the gap between GTM strategy and ex*****on.
No more rebuilding your growth plan from scratch every time.
🎧 Full episode live now: https://hubs.la/Q04pdtNc0

07/09/2026

We're live in an hour.

Most persona docs get written once and never opened again. Sales improvises. The person who said yes walks into internal meetings empty-handed. Deals die in rooms nobody saw coming.

If your personas haven't changed what your team says or builds this quarter, they're not personas. They're decoration.

Today at 8am PT, Stijn Hendrikse is going live with The Buying Committee: Why Most B2B SaaS Deals Die Before a Vendor Is Ever Chosen, the P1–P2–P3 framework and Five Tests for building personas your field will actually use.

Starting in one hour:
🔗 https://hubs.la/Q04p0Cc50