Jaclyn Hope Design

08/19/2026

Build the foundation. Follow through with strategy and active implementation.

There's no way to "hack" or "cheat" Google. There's no magic button that will bring you in thousands of leads from AI sources. But there ARE strategies and methods that DO make a difference. Your DIY-ed SEO is a start, but the bots are smart. Make sure you're working with them, not against them.

08/17/2026

If you're a local working mom, chat with my friends at SheWorks - not sponsored, I just love what they're doing. 😍

08/14/2026

Your brand isn't YOU - it's not your favorite fonts or colors stuck on a post. But it is your STORY and it should speak to your audience. It's a call into the universe saying, "Hey! This is me, and this is for YOU. You are welcome here."

08/13/2026

Claude Watermark pt 2.

08/12/2026

Expert SEO tips for small business DIYers :) When thinking about SEO, you need to cover both the technical basics, strategize your content, and think of the big picture. What strategies will get you SEEN by your exact audience? Reach out anytime for help.

08/12/2026

Big AI news - the EU is requiring AI written content to be identifiable, all LLMs will follow suit. Be cautious when relying on AI for all your online content. Read more at jaclynhope.com/blog

08/11/2026

If you’ve been using Claude, ChatGPT, or another AI tool to write blogs and website copy, there’s a new development worth paying attention to.

Anthropic, the company behind Claude, is beginning to embed invisible, machine-readable watermarks into text created by supported Claude models.

The change is connected to new transparency requirements under the European Union’s AI Act, but Anthropic says its watermarking will be implemented worldwide, not just in Europe. Since this is new regulation, other AI models will have to follow suit.

In other words, AI-generated text is getting easier to identify. I've been warning clients of this for over a year now.

Use AI as a tool, don't let it run your business. Human words, human content will become more important than ever. The bots crawling your content are getting more sophisticated every day and you won't outsmart them.

READ MORE on my blog - jaclynhope.com/blog

08/10/2026

This was a fun one! Callie offers sports nutrition coaching - her site is engaging, modern, and inviting. Our biggest improvement on her site is how her services, products, and other offerings are organized. The entire visitor journey and experience got an overhaul. That makes for better conversions and engagement! .upward.rd

08/07/2026

08/04/2026