06/06/2026
A decade of optimizing for streams gave us more music reaching more people than ever — and more artists than ever who can't build a career from it. The plays went up. The connection didn't. Here's the idea we think fixes that:
The defining idea behind the next era of music — and why the platforms that win the next decade will be built around it.There is a quiet assumption underneath almost every music platform built in the last fifteen years: that the goal is to be listened to. Get discovered. Get...